• Enabled a startup to increase client capacity by 15% in the last 2 years by enhancing the design department full-time with skills in brand strategy, digital campaigns, and web design.• Conceptualized and executed on-brand visuals for clients such as 1Philadelphia’s Innovation Weekend, elevating brand recognition by 12% within the target audience.• Introduced a system of resource-seeking user flows for Witty Gritty’s non-profit clientele that improved user satisfaction, such as NNFS’ Squarespace website seeing a 25% increase in unique user traffic and a 5% reduction in bounce rate.• Initiated stakeholder meetings, delivering compelling proposal presentations with detailed sketches and storyboards to expedite design implementations.

• Spearheaded website redesign projects, such as Color Convo Media, enhancing user experience that resulted in attracting 8,000+ visitors in the first year of going live.• Led RFP Proposal Coordination, conveying solutions to B2B stakeholders through storytelling, visuals, and market research.• Designed websites for the agency from conception to delivery through 3+ iteration cycles of user research, wireframing, prototyping, and concept testing.• Ensured quick product hand-off to SWEs by establishing an expandable design system in Figma, increasing our workflow by 8%.