Media relations practitioner for companies in industries such as education, education technology, health care, B2B tech and more

- Build social media strategy for the physical therapy start-up by creating SMART objectives, outlining tactics to achieve the objectives, and using data from results to revise strategy as needed- Create and write content for multiple social media accounts- Manage community engagement on Yelp and Facebook Business accounts- Lead paid efforts on Yelp and Facebook Business accounts in order to cultivate new client acquisitions- Advise leadership team on how to integrate social media into their business practices

Analyzed Instagram posts from the CDC and WHO related to the COVID-19 pandemic and coding them for risk messaging based on Fear Appeal research and Social Cognitive Theory.

- Managed organic social media - Led email marketing execution by copywriting email content, coordinating with a designer to create email templates, and creating audience segments for acquisition and retention- Managed communication with Public Relations agency- Project managed different marketing initiatives

- Support instructor working with 200 students in a required course- Create test questions for each exam- Answer questions via email or in person regarding the course material- Help with any logistical work for the course, both in and out of class

- Teach 2-3 yoga classes (power vinyasa and yoga sculpt) per week- Lead yoga teacher training programs as a senior instructor- Assist in retail purchases, providing information about products and transactions- Communicate with clients/students about events at the studio before and after class- Worked with other companies in external communication campaigns (see Reebok below)- E-RYT 200 Certification

- Responsible for community management on iRobot Facebook, Instagram, Twitter, and YouTube accounts across the U.S. and Canada- Managed successful influencer partnerships from initial outreach to final feedback. My work with @storyofthislife generated the most impressions iRobot has ever gained from an influencer relationship, and drove 8,000 new people to iRobot.com- Built upon iRobot's growing User Generated Content library, which is used globally for content planning and Instagram Story creation- Curated weekly Instagram stories from iRobot's UGC library. I implemented UTM codes as a new way of monitoring the success of these stories- Spanish speaking skills allowed me to serve as the global social media point of contact for iRobot Mexico- Monitored social performance across all competitive brands- Curated monthly reports to identify top performing content across all global regions on a monthly basis and distributed the report across many members of the marketing and legal organization

- Assist professor in taking attendance and keeping track of students' assignments- Serve as a liaison between first-year students and the Communication Studies department at Northeastern- Act as a resource for first-year students academically and personally- Run panels throughout the semester to introduce first-year students to what Northeastern has to offer

Wayfair:- Assisted in different Corporate Social Responsibility initiatives, such as Wayfair's partnership with Homes for Our Troops, by keeping track of 300+ product donations and assisting in the actual home installation portion of the partnership- Aided in the organization and execution of Wayfair's sponsorship of the Massachusetts Conference for Women by creating the @WayfairAtWork social media plan for the conference, assisting in the booth setup, handling the logistics regarding Wayfair's conference attendees, and acting as a point of contact for the conference organizers- Worked with media contacts to secure features in Canadian outlets for Wayfair Canada- Managed Charitable Giving email requests for Wayfair- Placed, tracked, and managed 100+ orders for different influencer partnerships- Created content plans for Wayfair At WorkLifestyle Brands (Perigold, AllModern, Birch Lane, Joss & Main)- Curated a weekly social media calendar for Perigold- Managed weekly tracking for Perigold's Tastemaker program and AllModern's Uneditors program on social media- Tracked organic blog posts for all lifestyle brands weekly