Jennifer Chase Email and Phone Number

Lead cross functional team and developed the strategy for the Digital Transformation of Okta.com, including continuous conversion optimization of Chat playbooks and lead generation user journeys

Team leader responsible for the day-to-day operation and evolution of Docusign.com marketing web properties. Directly manage and develop a team of web specialists, project managers and producers to drive cross functional initiatives, platform enhancements, and establish web best practices.

Product Owner- Gathered and defined requirements from multiple departments to develop Web Roadmap- Interfaced with executive stakeholders for large internal projects- Managed 15+ cross functional Scrum Team members - Educated team on Scrum best practices and implemented process improvementsCRO & Testing - Established In house Testing Program - Set Roadmap for Design of Experiments including A/B Testing, Multivariate Testing, and UX Testing - Managed tests to increase conversion by 20% QOQ, improve engagement and site usability by 40%, and enabled data driven decisions for continued site feature improvementsWebsite Migrations- Managed Drupal 7 to Drupal 8 Migration for multiple properties- Delivered timely site hosting migration from Acquia to Pantheon to enable a more secure site and faster site wide load times- Defined requirements and managed over 5 internal web property migrations and re-platformingWebsite Production- Managed, hired and on boarded team of web producers and project managers to meet the needs of a global cross functional organization- Established workflows and processes to enable 125% faster delivery QOQ

Product ManagementCMS Migration- Product Owner for CMS migration from single server to AWS while retaining and enhancing SEO and website performance improvements. Website Improvements- Product Owner for Scrum Team to manage new website features, performance enhancements, technical SEO updates, custom landing pages, responsive templates, and marketing campaign managementCRO & Testing- Launched in house testing program including A/B and multi-variate (MVT) tests using Optimizely for conversion rate optimization throughout sales funnels- Conducted user testing studies to drive optimization efforts and optimize testing process- Created custom landing pages to drive personalized user experiencesSEO- Implemented SEO tactics to follow industry best practices including domain canonicalization, canonical tags, HTML and XML sitemaps, internal linking, and page load time improvements- Developed Content Strategy for new content and repurposing legacy content- Managed SEO affiliate partners to drive traffic and leadsAnalytics & Reporting- Audited and resolved Google Analytics tracking performance issues- Implemented Google Tag Manager (GTM) with custom pixel firing triggers and adding data layers- Created custom internal and third party reports to monitor SEO and web optimization efforts using Conductor- Collaborated with Data Science to create optimized campaign management tracking system - Reviewed Internal Analytics performance using SQL

Website Redesign & Migration - Created 20+ web product roadmaps for Site Redesign, CMS Migration, Admin and Sales Portal Build, and Blog Migration to WordPress - Hired and managed design, SEO, and development team including developing requirements, functionality documentation, wireframes, and user stories Content Strategy- Developed WordPress Theme- Enhanced blog internal structure- Developed diverse content: guest posts, advertisements, and forums- Created and Optimized Newsletter Digital Marketing Strategy- Created targeted campaigns to grow and cultivate a following of 15,000+ members - Managed and developed online Community: LinkedIn Groups and Company Pages, Twitter, Facebook, Pinterest and Google +- Created unique customized content across social platforms: infographics, videos, quizzes, and surveys- Developed internal search structure- Created SEO strategic roadmap and lead implementationM&A- Developed Due Diligence process for evaluating website for acquisition and resale- Created Auditing process for websites to determine potential ROI - Investigated requirements for web products including CMS migrations, Site Redesigns, CRM migrations, and overall SEO Strategy for eCommerce websites

*Employee when known as Covario*Participated in managing projects for Fortune 500 companiesEducation: PPC Marketing, Search Engine Marketing (SEM), Social Media Marketing, Organic Search, Paid Search, Search Engine Optimization (SEO)