Jennifer Shapiro Email & Phone Number

West Palm Beach, Florida, US

• Conducts communications audits and SWOTs to determine client’s specific PR objectives when writing strategic plans
• Creates and pitches media on storylines and angles that position clients as thought leaders or industry experts
• Prepares clients for media interviews with extensive media training and the creation of briefing books on reporters
• Manages book/media tours and campaigns by pitching and placing stories in a compressed time frame and reporting on coverage monthly or quarterly
• Lead writer and editor, curates content across all communication platforms including print, broadcast, online and social media

Denver, Colorado, US

• Collaborated directly with founders at early stage fintech startup backed by Y Combinator on media relations strategy and founder story messaging for funding announcement, ongoing media coverage and potential crisis.
• Drove all media interviews from first contact to story running by acting as a liaison with media and C-suite. Researched and wrote extensive pitches and briefing book documents to provide founders with information on.
• Results include over one hundred media placements resulting in $15 million of ad value equivalency for 2021 publicity with top-tier national and trade media such as:o Bankrate, Bloomberg, Bloomberg Quicktake, CNBC.

Denver, Colorado, US

• Launched content calendar system and wrote blog series, How to Buy a Home in collaboration with the marketing and art department.
• Proactively identified, vetted and secured interviews with buyers and partner real estate agents to capture testimonials and customer success stories for the weekly blog, featured wins and social media posts.
• Independently created and executed processes and systems from scratch for marketing workflow and sourcing customer stories from approval specialists.

Englewood, CO, US

• Created strategic public and community relations plans for home builders, real estate developers and cities for real estate branding agency and acted as a liaison in introducing agency and its clients to media and.
• Generated news coverage with local, national and trade media that positioned clients as industry experts
• Served as department head and led all client meetings and developed new business proposals adding a new stream of revenue to the agency
• Clients included: Candella Island, City of Brighton’s Economic Development Department, Epiphany, HearthStone Homes, Loftus Developments and Oakwood Homes.

Fort Lauderdale, FL, US

• Managed multiple accounts Wrote and edited press releases, talking points, bylined articles, pitches, bios and website content
• Cultivated new business and collaborated with creative team to develop new business presentations
• Clients included: City of Delray Beach Community Redevelopment Agency, City of Hallandale Beach Economic Development Department, City of Lauderhill, United Way of Broward County, Mager Lawyers, LLC and Ruden McClosky.

Atlanta, GA, US

• Contracted with $100 billion financial services organization that provides low-cost financing and other banking services to over 1,000 of its member financial institutions.
• Created communication materials including talking points for speeches,and executed media and government relations to launch the New Markets Tax Credit Program and other community development programs including the.
• Worked directly with PR Manager and Government Relations to develop a strategic media plan for the Bank’s Southeast region, including targeted media tours and corporate philanthropy events. Conducted research analysis.

St. Louis, MO, US

• Worked collaboratively with various levels of management and associates on the agency’s healthcare team to develop and launch client’s new branding and corporate identity by developing an entirely new communications.
• Researched, pitched and developed relations with reporters and industry analysts that ultimately led to obtaining local and national publicity. Booked and organized interviews with healthcare publications, the Atlanta.
• Wrote press releases, talking points, corporate literature, executive bios, media alerts and other collateral materials. Created media lists and organized editorial calendars.
• Clients included Presideo, MarketSource and Aventis

Boston, MA, US

• Collaborated with in-house ad agency Partners BDDH launching U.K division Boston-based Arnold PR
• Cultivated new business and collaborated with creative team to develop new business presentation
• Worked in-house with sister ad agency Partners BDDH to collaborate on strategic creative direction of copywriting, brand development, and business development. Supported the agency’s new business efforts by conducting.
• Clients included: Brown Brothers Harriman, Travelcare, Guinness and Harley-Davidson.

Tallahassee, Florida, US

• Wrote, produced and reported daily, local, regional, national and international news for live radio broadcasts.
• Interviewed students, visiting lecturers and government state officials for live and taped broadcasts.
• Trained and supervised reporters; delegated assignments