As the UX research lead at Away, I drive our research roadmap and surface meaningful user insights to build a human-centric digital experience with teams across the business, inspiring people to travel more.

As a Consultant at C Space, I led qual + quant user research to help brands like Google, Waze and Live Nation build human-centric solutions by bringing them closer to their users.My core responsibilities include:• Design research framework to capture meaningful user feedback through mixed methodologies • Build impactful user stories and actionable insights to shape product strategies and design• Create meaningful deliverables to drive design thinking approach across client organizations• Translate organic user chatters into impactful and actionable insights by building user relationshipFocus: Gen Z, digital culture, privacy & safety, racial equity, sustainability

Selected finalist from 600+ applicants of the 4A’s Multicultural Advertising Internship Program (MAIP), a fellowship program founded to develop talents and promote diversity in the advertising industry based on talent, potential and DEI leadership experience

• Conducted in-depth market and consumer analysis through primary and secondary research to develop target brand persona and surface insights from women investors• Built meaningful stories and pivotal insights on women investors to develop actionable partnership strategies for Bank of America to better represent women investors• Moderated 15 ethnographic interviews to better understand women’s investing goals and financial life• Led briefing to executive team on research finding for a new global brand initiativeClient: Bank of America/Merrill Lynch

• Developed in-depth market sizing analysis with target market growth projection to generate 1500+ new potential market leads • Facilitated 55 phone interviews to create constructive business strategies and complete sales plan based on research insights • Conducted both qualitative and quantitative surveys from over 250 responses with Qualtrics and Amazon Mechanical Turk to define winning strategies, tap into target markets and pitch relevant business recommendations to Paytronix

Tutored Tufts students by appointment and held weekly drop-in hours for Principle of Economics (EC5) and Intermediate Microeconomics (EC11)