As the Director of Marketing and Principal at Feminine Fire, I provide end-to-end strategic marketing leadership in a start-up environment. By conducting advanced research, I am able to identify target markets and define personas. I manage tens of thousands of dollars in paid media buys, analyzing pricing and campaign performance. By developing and modifying ad copy, and creating website content, I am able to boost customer acquisition. My experience includes building high-converting… Show more As the Director of Marketing and Principal at Feminine Fire, I provide end-to-end strategic marketing leadership in a start-up environment. By conducting advanced research, I am able to identify target markets and define personas. I manage tens of thousands of dollars in paid media buys, analyzing pricing and campaign performance. By developing and modifying ad copy, and creating website content, I am able to boost customer acquisition. My experience includes building high-converting sales funnels and upsell offers that generate million-dollar revenues. The scope of my role at Feminine Fire includes management of all business as well as creation and launch of new eLearning curriculums focused on fitness training for health and wellness. SELECT ACHIEVEMENTSTook charge of 20+ product launches, spearheading direct marketing campaigns; adjusted price points and ad spend to maximize revenue, developing lucrative upsells and optimizing customer retention. ➟➟Drove organic and paid traffic, building 7-figure business from ground zero; attained over 40K customers worldwide, rolling out a series of eLearning courses and automating processes to improve ROI. ➟➟Enlisted an array of 3rd party resources, establishing project scopes and negotiating vendor terms; managed creatives, web developers, video editors, technical resources, and customer support personnel.➟➟Leveraged advanced training in offer creation, sales funnels, list building, pricing, webinars, copywriting, and content delivery; obtained certifications in digital marketing and social media management. ➟➟Continuously reviewed A/B testing results, strategically adjusting campaigns to boost conversion rates; tailored content strategy based on in-depth data analysis to maximize bottom-line revenue.➟➟Obtained media coverage in various publications and on popular podcasts; received valuable PR from Woman’s World, First for Women, Oxygen, Side Hustle School, Verywell Fit, and Apartment Therapy. Show less

I led digital marketing projects for growing companies, managing short-term contracts and long-term retained customers. By assessing client needs and making strategic recommendations, I was able to optimize eCourses, websites, email funnels, and social media campaigns. I also created content for training videos and eBooks, and suggested ideas for new eLearning programs. My role included collaboration with internal team members and 3rd party resources. As a reliable marketing leader, I… Show more I led digital marketing projects for growing companies, managing short-term contracts and long-term retained customers. By assessing client needs and making strategic recommendations, I was able to optimize eCourses, websites, email funnels, and social media campaigns. I also created content for training videos and eBooks, and suggested ideas for new eLearning programs. My role included collaboration with internal team members and 3rd party resources. As a reliable marketing leader, I always adhered to targeted schedules, consistently achieving on-time delivery in time-sensitive environments.SELECT ACHIEVEMENTSProduced informative videos for a subscription-based health marketing company targeting fitness trainers; developed how-to eLearning series sharing best practices for Facebook ads and business pages. ➟➟Developed strategic social marketing campaign for large SF Bay mall, drastically improving engagement on Twitter and Facebook; planned and implemented unique content strategy and automated posting schedule.➟➟Collaborated with higher ed marketing agency to manage email / social campaigns (Twitter), driving student enrollment; aided CEO with eBook content creation to meet time-sensitive service level agreements. ➟➟Spoke publicly at multiple real estate events, sharing best practices for lead generation; recommended methods for attracting property sellers using paid Facebook advertisements and organic marketing strategies. Show less

I offered tailored fitness solutions to diverse clientele, implementing robust marketing strategies to spur business growth. The scope of this role included selling potential customers and nurturing relationships to close new contracts while retaining existing customer base. My success was achieved using a variety of sales and marketing channels to uncover new leads and obtain referrals. By leveraging low-cost high-return social marketing platforms including Facebook / Instagram, and… Show more I offered tailored fitness solutions to diverse clientele, implementing robust marketing strategies to spur business growth. The scope of this role included selling potential customers and nurturing relationships to close new contracts while retaining existing customer base. My success was achieved using a variety of sales and marketing channels to uncover new leads and obtain referrals. By leveraging low-cost high-return social marketing platforms including Facebook / Instagram, and YouTube, I built a strong prospect pipeline for customer acquisition, boosting profitability as Emerge Health and Fitness grew.SELECT ACHIEVEMENTSNetworked at speaking events to promote brand, earning local recognition as an expert within the fitness industry to drive new business.➟➟Created effective marketing collateral designed to lure target customers and managed social marketing platforms including Facebook / Instagram and YouTube to build prospect pipeline for customer acquisition. ➟➟Directed all aspects of a specialty firm from the ground up, providing tailored fitness solutions through in-home and private gym sessions to a diverse clientele, ➟➟Utilized diverse creative and technical skills to design marketing collateral, including brochures and website content as well as press releases, driving brand awareness and customer engagement.➟➟Leveraged consultative sales strengths to identify opportunities, nurture relationships, and close deals.➟➟Conducted research to identify areas of growth within the field, maintaining dedication to personal expertise as a leader in the wellness industry. Show less