Jennifer Taylor, Edd Email and Phone Number
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As the Executive Director of Corporate Relations and Executive Education at the USC Marshall Center for Effective Organizations (CEO), I work with Fortune 500 organizations who are working on solving complex challenges facing the future of work including the intersections of leadership, AI, digital transformation, culture, organization design, people analytics and change, innovation through employee resource groups, agility, employee energy, generational differences, diversity, equity, inclusion, and the research to be explored for the future of organizations to be effective, purposeful, and sustainable. I am passionate about bridging research and practice to advance the future of organizations and the people within them. Humans spend an average of over 90K hours of effort in a lifetime at work, I am committed to ensuring we connect research to the day-to-day practice of individuals, teams, and organizations (with all complexities included) to enable a sustainable future.My research is focused on using self-reflection in diverse work environments to improve communication, performance, and team effectiveness.With a background in strategy, media, and digital marketing, I am always tracking customer needs and the ever-changing competitive landscape to anticipate what's now and next.I am also an executive coach dedicated to helping leaders unlock their full potential by partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
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Co-Founder, Head Of Executive Leadership DevelopmentThehumanloopLos Angeles, Ca, Us
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Director, Corporate Relations & Executive EducationUsc Marshall Center For Effective Organizations Sep 2018 - PresentLos Angeles, Ca, UsThe Center for Effective Organizations (CEO), at USC's Marshall School of Business, has been at the forefront of bridging research and practice to build effective organizations for the future since 1979. Our research has evolved with organizations in order to answer the complex questions facing organizations today and into the future. Our clients come to CEO for:* Action Research * Consulting* Collaborative discussions led by Researchers/Networking* Custom Workshops* Executive education specific to strategy and organizational developmentConnect with us on LinkedIn and Twitter:https://www.linkedin.com/company/ceousc/https://twitter.com/CEOusc
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Consultant, Strategy, Marketing & Client ServicesSparks Ideas Dec 2009 - PresentLos Angeles, Ca, UsFounder of Sparks-Ideas, a marketing agency with a focus on enabling communication, experiences, and engagement through marketing and content. Works closely with universities, health, real estate, consumer products, and evolving industry brands in developing and aligning their marketing efforts with overall business strategy.Clients: Aspect Health, Dr. Schulze's American Botanical Pharmacy, Disney, Dermalogica, Oakley, Smile Brands, Solta Medical, Suneva, University of Southern California, Xebec Realty among others. We collaborate with client and agency teams to develop results-oriented marketing programs. Services include:1. Strategic Planning 2. Online & Offline Acquisition & Retention Marketing3. Client Management / Program Management4. Access to executive level on-demand creative and development teams5. Social Conversation Tracking6. User Experience Testing7. Customer Exploration and Research8. Planning integration across media channels - both online and offline -
Head Of MarketingUniversity Of Southern California - Marshall School Of Business Oct 2016 - Aug 2018Los Angeles, Ca, Us -
Vp, Strategic Planning & Client ServiceBasement, Inc. Oct 2006 - Dec 2009At Basement, we understood and took advantage of everything in the modern marketing toolbox in order to make sure campaigns reached their full potential. Our focus was on three principles:1) Strategic planning across both push and pull media2) Creative development and production of dynamic, unique brand experiences3) Tracking and reporting across all performance indicators which loops back to strategic planningAs VP of Strategic Planning, I was focused on ensuring that our strategic process set the stage for the development of creative ideas across media platforms that were relevant for each target segment. Additionally, my role involved managing/developing budgets, strategy, implementation, and tracking. All tracking and learnings were then circulated back into the campaign in order to continually optimize and loop back into the planning process. Clients included: Retail: Men's Wearhouse, K&G, Moores Formalwear, MWTux; eCommerce: LetsTalk.com, Electronic Arts, Mattel; Entertainment: Sony, Warner Bros., Harpo Productions
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Cal Spirit Event, Co-ChairAmerican Cancer Society 2002 - 2008This is a volunteer position that I'm involved with. Cal Spirit is one of the major events for the American Cancer Society and we raise $500K-$1 Million each year. I'm involved with this event because the majority of funds raised goes back into the organization.
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Director Of Client ServicesLucid Marketing Jan 2001 - Sep 2006As lucid’s Director of Client Services, Jennifer worked closely with clients and their brands to develop and implement strategic marketing programs that connect with moms. She not only dug into the day-to-day interaction a customer has with a brand, but also ensured that clients continued to build relationships with moms, long-term.* Established Los Angeles satellite office, which represented 90% of total company revenue.* Added Buena Vista Home Entertainment, MGA Entertainment and The Los Angeles Times to Lucid client base • Developed and implemented Buena Vista Home Entertainment’s first marketing to “mom” initiative consisting of influencer group development, email marketing, creative asset development, research, and analytics. Program delivered triple the response rates, doubled purchase rates and increased loyalty scores. • Designed and managed CRM programs for Disney Interactive and Disney DVD resulting in over $5 Million in incremental revenue. • Led target segmentation strategy for the launch of Disney Movie Rewards to acquire and retain new customer channels for Disney DVD.
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Director, Business DevelopmentPassport New Media / Yow 1999 - 2000Your Own World or YOW was Passport’s flagship service bringing children the best of the Web in a safe, fast and fun offline environment. YOW was an advertising supported service that was installed from a CD-ROM and refreshed daily through the family’s Internet connection. Content partners included leading children’s media companies such as TIME for Kids, Mattel Interactive, Muppets.com, Brainpop.com and Freezone.com among others. * Part of two person team to identify, evaluate and secure distribution, commerce, content and co-marketing partnerships for Passport New Media’s flagship service, Your Own World “YOW”.* Developed integrated advertising programs and strategic partnerships for prospective clients including rich media, targeting, email and in-package promotions. Secured commitments from companies such as Disney, ABC and Universal Pictures.* Negotiated major distribution partnership with national toy company, Wild Planet Toys, securing distribution in over five million packages.* Assisted in the development of the advertising and sponsorship program for Passport’s flagship service, YOW.
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Sales ExecutivePublicitas/Globe Media 1998 - 1999Publicitas/Globe Media is a division of Publicitas Promotion Network (PPN), which actively promotes over 3,000 international and domestic media properties on behalf of media owners through regional representative companies located in over 20 countries. Properties include: Travel & Leisure, American HomeStyle & Gardening, Tennis Magazine, Cruising World/Sailing World, The Financial Times and Real Media among others.Achievements include:* Responsible for advertising sales and management of Western region territory for American HomeStyle & Gardening magazine representing over 300 accounts. Accounts included Toyota, Lexus, Honda, Acura, Lincoln/Mercury, Home Depot, Thermador, Price-Pfister, Nestle and Con Agra.* Increased American HomeStyle & Gardening revenue by 130% in one year.* Managed Los Angeles sales territory for Cruising World/Sailing World Magazines and Real Media Internet advertising. Served as liaison between regional sales office and national headquarters
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FreelanceDdb Needham 1997 - 1998New York, Ny, Us -
Media Supervisor / Account ExecutiveLois/Colby, Colby Effler 1995 - 1998* Led team development of national and local advertising strategies and marketing plans for retail, media and commission accounts including: California Pizza Kitchen (CPK), UPN News 13 and the California Avocado Commission. * Supervised communication and selling of agency creative, media and production for TV, Radio, Print, Outdoor and collateral campaigns.* Managed media planning and implementation for Beverly Center, La Quinta Resort & Club, Kapalua Bay Hotel, and Shutters On The Beach Hotel* Initiated first new technology in Outdoor advertising for Beverly Center in Los Angeles: Low-Power Radio rotary Outdoor bulletin
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Media PlannerStein Robaire Helm 1993 - 1995Core responsibilities included research, development, implementation and management of broadcast, print, radio and outdoor media plans for a variety of clients in retail, travel, sports, health care, media and entertainment industries. Also responsible for development of media strategies and plans for new business development. Clients included: IKEA, Orange County Register, Teva Sport Sandals, Giro Sport Design, Packard Bell, StarSight Telecast, Kaiser Permanente and ARCO* Planning team member of launch of new television network – UPN* National AAF Public Service Award Winner – Developed, negotiated and implemented campaign valued at $1.5 Million. All media was negotiated at no-charge.
Jennifer Taylor, Edd Skills
Jennifer Taylor, Edd Education Details
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Usc Marshall School Of BusinessFinance And Entrepreneurship -
University Of Southern CaliforniaOrganizational Change And Leadership
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University Of Southern CaliforniaInstructional Design
Frequently Asked Questions about Jennifer Taylor, Edd
What company does Jennifer Taylor, Edd work for?
Jennifer Taylor, Edd works for Thehumanloop
What is Jennifer Taylor, Edd's role at the current company?
Jennifer Taylor, Edd's current role is Co-Founder, Head of Executive Leadership Development.
What is Jennifer Taylor, Edd's email address?
Jennifer Taylor, Edd's email address is je****@****eas.com
What is Jennifer Taylor, Edd's direct phone number?
Jennifer Taylor, Edd's direct phone number is +132330*****
What schools did Jennifer Taylor, Edd attend?
Jennifer Taylor, Edd attended Usc Marshall School Of Business, University Of Southern California, University Of Southern California.
What are some of Jennifer Taylor, Edd's interests?
Jennifer Taylor, Edd has interest in Creative Collaboration, Innovation, Social Services, Children, Skiing, Entrepreneurship, Education, Science And Technology, Running, People.
What skills is Jennifer Taylor, Edd known for?
Jennifer Taylor, Edd has skills like Digital Marketing, Online Advertising, Social Media Marketing, Email Marketing, Online Marketing, Social Media, Marketing Strategy, Strategy, Advertising, Strategic Planning, Strategic Partnerships, Creative Direction.
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