Jennifer Spier-Ruyle Email and Phone Number
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Your brand promise. Your brand personality. Your brand reputation.It’s all essential to who your company is and who it will continue to be.My role is to dig deep, find the truths about a product and service and connect thebest attributes to consumers. Call me the soul searcher for brands, or as I like to think of myself - the Yoda of branding. “Seek it, the big idea you will find.” - Oversee creative team of writers and designers to develop all strategic and creative assets for agency's B2B and B2C clients- Manage multiple projects from start to finish adhering to various budget and deadline requirements- Lead and develop all brand strategy, audience personas and brand identity work - Develop video concepts and manage full production in-house and externally - Work with cross-functional teams (media, social, account) to develop and deliver best-in-class advertising campaigns for digital, social and traditional (TV, radio, outdoor, collateral) mediumsKey Skills:Brand Strategy, Brand Management, Creative Development, Content Strategy, Content Marketing, Content Development, Audience profiles, Competitive Research & Analysis, Customer Experience, Product Marketing, Social Media, Copywriting, Proposals, Presentations, Project Management, Process Improvement, Cross-functional Communication, C-suite Interaction, Leadership, Strategy, Budgeting, Microsoft Office Suite - Word, PowerPoint, Excel; Salesforce, WordPress, HubSpot, Survey Monkey, Formstack, SmartSheet, Online Platforms, GoToWebinar, Canva, Asana, Basecamp, TrelloCareer Highlights - :30 Seconds of Fame: Developed Super Bowl commercial for Autotrader.com and earned an Effie for measured results.Worked with National PTA to produce national campaign with James Woods/Charles Barkley.Created first online webisode campaign for AT&T business.
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Vp Brand + CreativeStudiomax Design Sep 2022 - PresentTampa, Fl, Us
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Executive Creative DirectorSchifino Lee Advertising + Branding Feb 2018 - Sep 2022Tampa, Florida, UsYour brand is the soul of your company. At Schifino Lee, I'm responsible for developing the core strategy for new brands and helping to reinvent existing ones; collaborating closely with clients to craft their story, value proposition and brand promise; developing strategy for traditional, digital and social campaigns across a variety of local, national and global industries; and arming the creative team with the insight and intelligence to create masterful, meaningful work. -
Vp Creative DevelopmentNew York Life Insurance Company Nov 2015 - Oct 2017New York, New York, UsResponsible for overseeing direct response creative development for multiple print channels and DRTV. Worked closely with strategic and production partners to elevate the creative product and meet revenue goals. Core responsibilities included:- Led integrated team with strategic and creative leadership- Handled day to day workflow, managed deadlines, creative output and compliance reviews in a highly regulated industry- Maintained, forecasted and reconciled creative and printing budgets- Managed multiple external vendors autonomously to produce high caliber creative materials for the AARP Magazine, Bulletin and Direct Mail channels- Worked with digital partners to develop cohesive online/offline user experience- Evaluated creative work, edited copy and provided strategic and creative direction while upholding the AARP and New York Life brand voice and image -
Interim Cd + Chief Brand StrategistBild & Company Jun 2014 - Sep 2015Seminole, Florida, UsOversaw the marketing department and creative product for Bild & Company's clients.Provided omni channel brand development and strategic direction for clients for senior healthcare providers. -
Creative ConsultantSherpa Creative Development And Consulting Sep 2012 - Jun 2014Independent Consultant - Sherpa Marketing. Provided brand strategy, creative services and high level content and copywriting for all mediums, print and digital.
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Avp Marketing For Digital And Dr TvNew York Life Insurance Company Aug 2010 - Sep 2012New York, New York, UsManaged the direct response television and digital marketing channels for the AARP/New York Life provider program. Provided creative leadership and direction for all concepts while maintaining and upholding both brands.Oversaw internal and external teams to develop all broadcast and digital creative: emails, banners, landing pages, website content and paid search campaigns.Managed all facets of nylaarp.com - developed new creative for A/B testing and for optimizing the user experience and capturing leads.Maintained and managed annual marketing budget of $500k+.Worked with internal strategic teams and key stakeholders to create an annual marketing plan and test strategies for both channels.Managed external relationship with ad agencies throughout the broadcast production process to produce the first winning control television spot for the DRTV channel in 8 years.
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Creative DirectorSchifino Lee Advertising Oct 2003 - Apr 2010Tampa, Florida, UsRecruited from Chicago to elevate the creative product as well as co-lead the creative department. In less than 20 months, played a lead role in garnering a 30 percent increase in agency billings.Created, presented and produced branding campaigns for local, national and global clients.Managed a creative team of copywriters, interactive web programmers and designers. Clients included: AT&T Business, Lifestyle Family Fitness, Vology, Reproductive Medicine Group, DeBartolo Inc., WellCare Health Plans.Created the first fundraising campaign for the new Tampa Museum of Art, which included printed materials, logo and tagline development, television concepts and grassroots marketing.Concepted campaigns with interactive team to produce globally viewed Webisodes and banner campaigns for AT&T’s business to business segment.
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Associate Creative DirectorSchifino Lee Advertising + Branding 2003 - 2010
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Acd/Senior CopywriterJwt Chicago 2000 - 2003
Jennifer Spier-Ruyle Skills
Jennifer Spier-Ruyle Education Details
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University Of FloridaAdvertising -
The Portfolio CenterCopywriting
Frequently Asked Questions about Jennifer Spier-Ruyle
What company does Jennifer Spier-Ruyle work for?
Jennifer Spier-Ruyle works for Studiomax Design
What is Jennifer Spier-Ruyle's role at the current company?
Jennifer Spier-Ruyle's current role is VP Brand + Creative for StudioMax Design.
What is Jennifer Spier-Ruyle's email address?
Jennifer Spier-Ruyle's email address is je****@****lee.com
What is Jennifer Spier-Ruyle's direct phone number?
Jennifer Spier-Ruyle's direct phone number is +184328*****
What schools did Jennifer Spier-Ruyle attend?
Jennifer Spier-Ruyle attended University Of Florida, The Portfolio Center.
What skills is Jennifer Spier-Ruyle known for?
Jennifer Spier-Ruyle has skills like Creative Direction, Copywriting, Advertising, Creative Strategy, Integrated Marketing, Marketing, Marketing Communications, Brand Development, Interactive Marketing, Digital Marketing, Email Marketing, Online Advertising.
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