Jennifer Starzec Email & Phone Number

New York, Ny, Us

Closter, New Jersey, United States

• Develop and implement an omnichannel marketing strategy to include digital, social media, weekly targeted email blasts, website updates, and printed materials.• Overhaul existing website including all content, links, forms, images, overall design and SEO.• Redesign all existing (European-based) marketing collateral to encompass one brand identity, one design, and “Americanize” all language and visual content.• Create new marketing materials as needed, including brochures, sample books, videos, profile decks, and fabric decks.• Produce CEU lunch and learn presentations targeted to architects, interior designers, and acoustic and lighting consultants.• Devise and facilitate all new installer-training seminars.• Plan and execute annual partner summit meetings.• Generate print advertisements as needed.• Organize and execute tradeshows and event sponsorships.• Maximize brand exposure with industry partners such as AIA, IIDA, ASID, USGBC, and CISCA.• Construct a partner branding agreement to ensure proper usage of logos, images, and other brand assets.

Parsippany, Nj

• High-level liaison for two key retail accounts (Home Depot and Lowes), addressing cross-functional customer needs. • Assisted in the rollout of the product line into a new retail chain, including the implementation of training, merchandising, promotions, and advertising campaigns.• Aided in the implementation of a merchandising reset for an existing retail customer chain. • Coordinated the implementation of contractor-targeted marketing events in the retail environment.• Collaborated in the creation of a direct marketing plan including targeted promotions for retail customers. • Worked with other marketing and information technology resources to develop a strategic digital plan.

Pearl River, New York, United States

• Managed, tracked, and analyzed the full range of program elements designed to grow a valued network of 840 independently-owned and operated specialty retailers who have committed to 100% brand loyalty in the window covering product category and will generate more than $140M in annual purchases.• Created marketing materials, sell sheets, brochures, newsletters, welcome kits, and all other program elements related to marketing, sales, and promotions. • Developed and distributed email blasts to all dealers and fabricators for marketing, sales, and informational purposes. • Wrote, published, and distributed a quarterly marketing update to ensure program consistency, maintain executive-level support, and maximize the program’s exposure.• Planned and executed all meetings, training events, and tradeshows. Responsibilities included site research, site inspection and selection, budgeting, contract negotiations, CSM liaison, marketing and training materials, promoting the events, coordination of speakers and presentations, A/V, on-site management, evaluations, and post-conference review. • Generated monthly reports for individual dealer accounts tracking their sales performance against specific goals, to earn annual incremental sales incentives.• Coordinated and screened the dealer nomination process with the sales team, including validating all candidates through mystery shops, credit checks, evaluating sales performance, product mix as well as compliance with trademark and marketing policies on the candidate’s website and consumer advertising. Investigated the nominee’s prior activity with our customer service teams. Evaluated requests for competitive product placement under specific conditions.• Produced and maintained annual expense budgets for the entire program that reports into the corporate marketing group.

Upper Saddle River, Nj

• Supported the owners of 19 independently-owned and operated Hunter Douglas fabricators in a marketing and sales capacity.• Designed marketing collateral for fabricators to help train and incent their sales and marketing teams. • Created presentations for annual budget reviews, mid-year reviews, and various meetings, as well as training presentations as needed for the regional sales managers of the independent fabricators.• Managed all logistics of Independent Fabricator Group meetings and events including various webinars, sales and training symposiums, galas, and annual Presidents’ Council Meetings. • Implemented various projects including the Quest for the Best sales incentive program, market share analysis, territory analysis, and various dealer-mapping projects. Managed all aspects of the development of these projects.• Produced annual budgets and updated budget forecasts, tracked monthly sales and updated sales forecasts, produced sales volume and trend reports.

Upper Saddle River, Nj

• Helped build and grow the independently-owned businesses that represented 50+% of total company sales. • Developed sales, marketing, promotional, and training presentations and materials.• Created, edited, and published a quarterly newsletter.• Organized and executed meetings, presentations, and communications for the division.

Upper Saddle River, Nj

• Managed all areas of commercial customer service including the expediting of quotes and orders, production tracking, shipping, billing, and inventory.

Congers, New York, United States

• Responsible for direct contact with retailers, wholesalers, distributors, and account reps, including all public relations and inquiries regarding product information and availability.• Managed factory outlet and direct sales, in addition to a wholesale division targeted to doctors.• Tracked all sales and inventory on customized computer software for distribution to corporate executives.• Handled all aspects of international sales and legal documentation.

West Nyack, New York, United States

• Handled all aspects of residential listings and sales including researching information on comparable properties.• Acted as Office Manager with responsibilities including purchasing, inventory control, and general support functions.

Management, Business, Management, Marketing, And Related Support Services, 3.1 Gpa

Associate Of Arts And Sciences (A.A.S.), Marketing, 3.5 Gpa

Activities and Societies: Management Development Honors Program, Alpha Beta Gamma National Honors Society, Phi Sigma Omicron Honors.