PET-FI Founder and CEO A great quote: “The better I get to know men, the more I find myself loving dogs.” —Charles de Gaulle Originally from New York, I began my career very early following the same journey my father began by working in the William Morris mail room.A degree in marketing and communication along with a stint in the Bloomingdales executive program provided the foundation for understanding and executing a combination of entertainment, retail and underlying business opportunities.  Following New York I relocated to Los Angeles where I began working with international media and cultural clients in event management.  As business development co-ordinator for several major venues I worked extensively with film studios and production companies in addition to coordinating events for the launch of high profile films, charities and cultural events for media clients.   Clients included the NY and L.A. Opera, L.A. Philharmonic, Warner Brothers Film and Television, Friends, Sony, Disney Studios, FOX, Universal Studios.Pet-Fi is my latest venture specialising in media packaging and content based marketing to generate business opportunities for brands to communicate with dog lovers.