Jennifer Strouse Email & Phone Number

Charlottesville, Virginia, Us

Princeton, Nj, Us

Drive TOEFL B2B (score user) and B2I (influencer) strategy for US, including digital/non-digital activation, annual strategic and budget planning, and US conference strategy/management.● Took over marketing for unsupported B2B product line experiencing increased competitive pressures. Audited/ optimized marketing strategy on existing customers' preferences through partnership programs, social media amplification, and frequent communication. Led to product preference for 50 additional institutions.● Spearheaded conference strategy on short notice. Executed broadened conference scope, brand-aligned speaking engagement/leadership messaging, and email campaign, and collaborated with PR team. Resulted in lead increase from 235 LY to 294 TY/ email open rate of 40% and 2.9% CTR.● Led TOEFL brand relaunch strategy, resulting in 36.4% increase in leads compared to 2023, higher engagement at key conference/social media with positive quantitative feedback, and introduction of new digital badge to drive grassroots awareness/engagement of TOEFL in innovative way.

Princeton, Nj, Us

Collaborated with new product development and strategic business units to deliver incremental and transformational innovation to market that aligned with corporate strategy brands teams and was financially attractive.● Led first incubator for Lean/Agile process to translate consumer insights into product launch strategies and an analytical approach to target market decisions. Resulted in process adoption by new product development.● Created/launched new market expansion strategy. Using the Lean/Agile process, I implemented ethnographic market research, focus groups, tests, launch plans, and a new business monetization model. Led to 79% increase in product interest/integration with Praxis products, a key market enterprise technology platform.

Princeton, Nj, Us

Translates consumer, customer, and market insights into strategic actions to shape insight-driven pipeline that addressed short-term and long-term needs and business objectives.● Led launch/marketing strategy for the first-ever competitor. Assessed market landscape, developed strategic plan, key customer objectives, and identified differentiation opportunities. Led to 28% increase in market share year 1.

New Brunswick, Nj, Us

Led strategy and P&L for three brands (Lactaid, Benecol, Viactiv) totaling $6B in retail sales. Managed relationships with trademark licensing partners H.P. Hood and Raisio. Drove strategic positioning to differentiate brands in highly competitive environments.● Built/executed repositioning strategy to grow brand. Required innovative market research to identify high-potential multicultural segments. Launched multichannel campaign/new packaging strategy via innovation roadmap. Resulted in 91% increase in purchase intent and 140% expansion of the target population.● Drove Health Care Professional (HCP) Benecol marketing strategy to increase awareness at key touchpoints. Increased brand awareness by 71%/purchase intent by 53%.

New Brunswick, Nj, Us

Developed/executed strategy for key brand pillars to solidify leadership in healthy sweet category, included leading cross-functional teams and people development.● Led business planning with multiple agency partners to relaunch brand with new trademark, product, positioning, and go-to-market strategy. Reduced non-working media budget from 35% to 18%, developed webisode, increasing site traffic by 6%/driving 38% of coupon downloads /sample requests.● Implemented rigorous efficiency analysis, leading to 50% stronger plan than original. Earned Leadership Award for commitment, prudent risk-taking, and collaboration.

New Brunswick, Nj, Us

Directed business planning, media planning, and integrated tactical program development. Led innovation for new product launches, line extensions, and new packaging.● Facilitated agencies in positioning, messaging, and ad campaigns customized to African American and Hispanic markets. Led to increase in awareness and claimed usage/increase in sales of 5% – 10%.● Launched Lactaid organic milk, delivering 20% incremental sales increase in the first three months.

Bristol, Pa, Us

Leveraged extensive knowledge of gift and collectible marketplace to formulate DTC strategy. Developed/executed product assortments for key brands, including Disney, Jack Daniels, and Lenox jewelry.● Managed key initiative for Lenox, driving 15% growth in $14MM personalization business category through new technology, product expansion, and proliferation across all distribution channels.

Bristol, Pa, Us

Developed and managed various marketing tools, including promotional materials, direct-mail pieces, and in-store events.

Managed client relationships and day to day projects with internal creative team.

Palmetto, Fl, Us

Led marketing material creation for Disney On Ice shows overseas, partnered with international field offices to translate show communication based on regional preferences.

Palmetto, Fl, Us

Managed corporate jobs through internal creative services department.

Master Of Business Administration (Mba), Marketing Management

Bachelor Of Science (B.S.), International Marketing