Jennifer Strouse

Jennifer Strouse Email and Phone Number

Senior Marketing Leader | Passionate about Agile Leadership to Deliver Outcomes-based/Customer-Obsessed Marketing Strategies @ WorldStrides
Jennifer Strouse's Location
Morrisville, Pennsylvania, United States, United States
Jennifer Strouse's Contact Details

Jennifer Strouse personal email

n/a
About Jennifer Strouse

Senior Marketing Leader with proven expertise in leading teams to implement strategies incorporating psychology, Lean/Agile principles, innovation, and insightful market research, resulting in impactful advertising, new revenue streams, high customer satisfaction, and business growth. Highly skilled in delivering value in ambiguous situations, developing/executing results-driven DTC/B2B MCM/media/lead generation campaigns, TV, digital, print, and OOH.

Jennifer Strouse's Current Company Details
WorldStrides

Worldstrides

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Senior Marketing Leader | Passionate about Agile Leadership to Deliver Outcomes-based/Customer-Obsessed Marketing Strategies
Jennifer Strouse Work Experience Details
  • Worldstrides
    Product Manager
    Worldstrides Oct 2024 - Present
    Charlottesville, Virginia, Us
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  • Ets
    Global Strategic Marketing Director
    Ets Apr 2023 - Sep 2024
    Princeton, Nj, Us
    Drive TOEFL B2B (score user) and B2I (influencer) strategy for US, including digital/non-digital activation, annual strategic and budget planning, and US conference strategy/management.● Took over marketing for unsupported B2B product line experiencing increased competitive pressures. Audited/ optimized marketing strategy on existing customers' preferences through partnership programs, social media amplification, and frequent communication. Led to product preference for 50 additional institutions.● Spearheaded conference strategy on short notice. Executed broadened conference scope, brand-aligned speaking engagement/leadership messaging, and email campaign, and collaborated with PR team. Resulted in lead increase from 235 LY to 294 TY/ email open rate of 40% and 2.9% CTR.● Led TOEFL brand relaunch strategy, resulting in 36.4% increase in leads compared to 2023, higher engagement at key conference/social media with positive quantitative feedback, and introduction of new digital badge to drive grassroots awareness/engagement of TOEFL in innovative way.
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  • Ets
    Product Marketing Director - Strategic Marketing & Innovation
    Ets Dec 2014 - Mar 2023
    Princeton, Nj, Us
    Collaborated with new product development and strategic business units to deliver incremental and transformational innovation to market that aligned with corporate strategy brands teams and was financially attractive.● Led first incubator for Lean/Agile process to translate consumer insights into product launch strategies and an analytical approach to target market decisions. Resulted in process adoption by new product development.● Created/launched new market expansion strategy. Using the Lean/Agile process, I implemented ethnographic market research, focus groups, tests, launch plans, and a new business monetization model. Led to 79% increase in product interest/integration with Praxis products, a key market enterprise technology platform.
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  • Ets
    Product Brand Manager - Strategic Marketing & Innovation
    Ets Feb 2013 - Nov 2014
    Princeton, Nj, Us
    Translates consumer, customer, and market insights into strategic actions to shape insight-driven pipeline that addressed short-term and long-term needs and business objectives.● Led launch/marketing strategy for the first-ever competitor. Assessed market landscape, developed strategic plan, key customer objectives, and identified differentiation opportunities. Led to 28% increase in market share year 1.
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  • Mcneil Nutritionals - A Johnson & Johnson Company
    Brand Manager
    Mcneil Nutritionals - A Johnson & Johnson Company Jan 2011 - Nov 2012
    New Brunswick, Nj, Us
    Led strategy and P&L for three brands (Lactaid, Benecol, Viactiv) totaling $6B in retail sales. Managed relationships with trademark licensing partners H.P. Hood and Raisio. Drove strategic positioning to differentiate brands in highly competitive environments.● Built/executed repositioning strategy to grow brand. Required innovative market research to identify high-potential multicultural segments. Launched multichannel campaign/new packaging strategy via innovation roadmap. Resulted in 91% increase in purchase intent and 140% expansion of the target population.● Drove Health Care Professional (HCP) Benecol marketing strategy to increase awareness at key touchpoints. Increased brand awareness by 71%/purchase intent by 53%.
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  • Mcneil Nutritionals - A Johnson & Johnson Company
    Senior Associate Brand Manager
    Mcneil Nutritionals - A Johnson & Johnson Company Jan 2010 - Jan 2011
    New Brunswick, Nj, Us
    Developed/executed strategy for key brand pillars to solidify leadership in healthy sweet category, included leading cross-functional teams and people development.● Led business planning with multiple agency partners to relaunch brand with new trademark, product, positioning, and go-to-market strategy. Reduced non-working media budget from 35% to 18%, developed webisode, increasing site traffic by 6%/driving 38% of coupon downloads /sample requests.● Implemented rigorous efficiency analysis, leading to 50% stronger plan than original. Earned Leadership Award for commitment, prudent risk-taking, and collaboration.
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  • Mcneil Nutritionals - A Johnson & Johnson Company
    Associate Brand Manager
    Mcneil Nutritionals - A Johnson & Johnson Company May 2007 - Dec 2009
    New Brunswick, Nj, Us
    Directed business planning, media planning, and integrated tactical program development. Led innovation for new product launches, line extensions, and new packaging.● Facilitated agencies in positioning, messaging, and ad campaigns customized to African American and Hispanic markets. Led to increase in awareness and claimed usage/increase in sales of 5% – 10%.● Launched Lactaid organic milk, delivering 20% incremental sales increase in the first three months.
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  • Lenox Group, Inc.
    Marketing Manager
    Lenox Group, Inc. Jan 2005 - Apr 2007
    Bristol, Pa, Us
    Leveraged extensive knowledge of gift and collectible marketplace to formulate DTC strategy. Developed/executed product assortments for key brands, including Disney, Jack Daniels, and Lenox jewelry.● Managed key initiative for Lenox, driving 15% growth in $14MM personalization business category through new technology, product expansion, and proliferation across all distribution channels.
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  • Lenox Group, Inc.
    Marketing Assistant
    Lenox Group, Inc. May 2001 - Dec 2004
    Bristol, Pa, Us
    Developed and managed various marketing tools, including promotional materials, direct-mail pieces, and in-store events.
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  • Parachute Creative
    Account Executive
    Parachute Creative 2000 - 2001
    Managed client relationships and day to day projects with internal creative team.
  • Feld Entertainment - Producer Of Ringling Bros Barnum & Bailey Circus And Disney On Ice
    International Project Coordinator
    Feld Entertainment - Producer Of Ringling Bros Barnum & Bailey Circus And Disney On Ice 1999 - 2000
    Palmetto, Fl, Us
    Led marketing material creation for Disney On Ice shows overseas, partnered with international field offices to translate show communication based on regional preferences.
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  • Feld Entertainment - Producer Of Ringling Bros Barnum & Bailey Circus And Disney On Ice
    Creative Services Project Assistant
    Feld Entertainment - Producer Of Ringling Bros Barnum & Bailey Circus And Disney On Ice 1998 - 1999
    Palmetto, Fl, Us
    Managed corporate jobs through internal creative services department.
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Jennifer Strouse Skills

Product Briefs Disney Positioning Team Building Channel Ice Prospects Vendors Sales Market Research Strategize 50m Driving Business Administration Australia Sales And Marketing Int Sku Management Management Design Public Relations Science Short Brand Management Major Accounts Crm In Store Marketing Brochure Production Steering Accounting Execution Formulate Profit Philadelphia System Timing Market Penetration Radio Access Network Account Executives Strategy New Process Branding Inventory Jewelry Testing Approval Process Gross Margin Silver Talented Image Product Development American Emerging Technologies Brainstorming Campaigns Advertising Agency Tourism Gamma .net Promotional Verizon Barriers Value Added On Budget Graphic Design Market Planning Business Expansion Classics Communication Advertising Strategic Planning Licensing Microsoft Access Marketing Entertainment Timelines Project Planning Marketing Professional Project Software Lifecycle House Collectibles Pricing Vienna Internal Audit Iron Six Sigma Distribution International Executive Management Interfaces Sourcing International Marketing Signing Materials Marketplace Concerts Psychology Sydney Strategic Marketing Collateral Wholesale Key Accounts Budgets Product Offerings Personalization Assortment Meetings Marketing Strategy Directing Coordinated Coordinate

Jennifer Strouse Education Details

  • La Salle University
    La Salle University
    Marketing Management
  • American University - Kogod School Of Business
    American University - Kogod School Of Business
    International Marketing

Frequently Asked Questions about Jennifer Strouse

What company does Jennifer Strouse work for?

Jennifer Strouse works for Worldstrides

What is Jennifer Strouse's role at the current company?

Jennifer Strouse's current role is Senior Marketing Leader | Passionate about Agile Leadership to Deliver Outcomes-based/Customer-Obsessed Marketing Strategies.

What is Jennifer Strouse's email address?

Jennifer Strouse's email address is st****@****zon.net

What is Jennifer Strouse's direct phone number?

Jennifer Strouse's direct phone number is +160968*****

What schools did Jennifer Strouse attend?

Jennifer Strouse attended La Salle University, American University - Kogod School Of Business.

What skills is Jennifer Strouse known for?

Jennifer Strouse has skills like Product Briefs, Disney, Positioning, Team Building, Channel, Ice, Prospects, Vendors, Sales, Market Research, Strategize, 50m.

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