Jennifer Stuart Email and Phone Number

DiageoDeveloped a social media platform risk assessment framework used to evaluate and hold accountable current and potential social media partners assessing age verification; brand safety and suitability; sustainability and diversity; data visibility; compliance and consumer intent; and ethics.Created Biddable Guidelines playbook for all social media partners to ensure activation quality standards and consistency across all markets for paid social campaigns.Manage global partner JBPs and vendor relationships to maximize value for markets and achieve client goals.Advise global senior clients and market activation teams on platform issues, brand safety and suitability, data and privacy, and measurement.Connect regularly with market leads to support and advise on any platform questions and issues, ensure JBP benefit usage, and communicate global client digital marketing ambition and vision.Scale digital transformation by developing KPIs for global best practices and innovation across markets, maximizing efficiencies and effectiveness drivers worldwide and systematically driving progress against the media opportunity.

SC JohnsonManaged, trained, and developed a media activation team to execute paid media campaigns on Facebook, Twitter, Pinterest, Snapchat, and Google.Drove digital strategy and presented recommendations, insights, reporting, trends, and new initiatives to clients and became a trusted resource for the client and across all departmental teams internally.​Led social ecommerce strategy transformation on Mrs. Meyer's and CaldreaOwned vendor relationships and RFPs for annual planning.Developed measurement plans and executed sales lift and brand lift studies.Worked closely with creative agencies, traditional media counterparts, and shopper teams to execute best-in-class cross-channel strategies.Led brand strategy innovation and vision with new platforms and ad formats, resulting in incremental reach and increased ROI.

Provide social media strategy and execution. Services include: audits of social presence and recommendations on improving awareness, engagements, and conversions; competitive analysis; reviewing and reporting on digital analytics to prove ROI of digital efforts; content strategy development, implementation, and optimization; create and optimize paid ad strategies, email campaigns, and email acquisitions strategies.

Project managed a year-long campaign for a retail brand, including media spend and in-store retail activation.Developed content plans that aligned with brand purpose and business goals.Developed a plan to operationalize internal communication and employee engagement for an insurance company.Designed a plan to operationalize audience segmentation strategies for a museum and identified key opportunities to drive growth and ticket sales.Led content opportunity identification, project plan creation, and work streams for creative campaigns executed against brand business and marketing goals.Managed final content calendars and media planning, reporting, and optimization.Led editorial brainstorms to define content approach.Provided research, trends, and point of view for new business proposals, pitches and development activities.Drove agency innovation through ongoing internal updates, blog publishing, client and industry trend reports.

Spin-off of Manifest Digital.Manage client relationships for a portfolio of clients across multiple industries including B2C and B2B and build trust and organic growth opportunities, resulting in additional brands and projects being added to the agency portfolioAct as the client’s main point-of-contact and craft creative briefs and SOWs for campaignsHandle contract renewals, and manage the portfolio budgetAnalyze data, identify trends, push content and stimulate discussion to engage and inspire conversation internally and externally about social innovations and opportunities for clientsDouble output and productivity of the team by leading a task force to implement standardized processes across the agency, create clear succession plans for clients, and increase internal communication Lead a cross-functional team of account managers, a media manager, creatives, and strategists to ensure that projects are on-time, on-budget, and that client objectives are metDevelop strategy for creative, results-driven campaigns and paid media to increase engagement and customer acquisition, including developing brand stories and utilizing additional social platforms to launch new productsMentor, train, and coach community engagement managers to foster a growth mindset and strengthen talents

Manifest acquired SocialKaty.Lead strategy for clients across multiple industries including B2C and B2B, resulting in increasing work from a national to a global level and adding new brands to the agency portfolioOwn, develop, and strengthen client relationships to ensure client health and support organic growth opportunities Manage and coach a social media team of six account managers on digital marketing research, best practices, and emerging trends to strengthen talent internally Develop and lead creative, results-driven campaigns and media strategies to increase engagement and customer acquisition based on digital analytics and reporting insightsCreate a newsletter to educate the internal team and clients on industry trends to encourage knowledge sharing and collaborationCollaborate with business development team on client pitches and allocate internal resources and staffingCommunicate and collaborate with agency partners and vendors to meet client criteria for campaign execution and create integrated brand campaignsIncrease user-generated content and engagement by developing brand ambassador programs and gamification strategies that resulted in ongoing participation among fans and new customer acquisition

Responsible for managing the day-to-day Social Media engagement and strategic client directionMaintain client’s brand presence through the use of blogs, Twitter, Facebook, Google+, Pinterest, Instagram, and other digital mediumsManage client relationships and understand client goals, pressures, and challenges Design, develop, and implement client strategyPresent and own proposed client solutionsDeliver weekly and monthly reports on community growth, engagement, conversion progress, campaign performance, social trends, and upcoming initiatives Understand and draw conclusions from the data to tell the brand story to the clientLead weekly client callsRecognize strategic opportunities and lead new initiativesIdentify social trends and opportunities to clientsLead social paid advertising strategy and implementation

Built and managed the social presence of several brands from the ground up through content strategy, content creation, media strategy and optimization, community managementPrepare and present digital analytics and reporting insights to clients to highlight success and opportunityCollaborate with team lead to design, develop, and implement content strategy and present to clientManage and optimize paid advertising and media relations strategies for clients to decrease cost per action and increase awareness, engagement, and customer acquisitionIdentify key Influencers and implement outreach, resulting in increased user-generated content and engagement

Developed a training program of social media best practices for clients, resulting in increased opportunities for client work and adding social media management as a serviceCopywriting and editing of sales materials, website content, and publications for clients in the financial, legal, commercial real estate, and engineering sectorsCollaborate with graphic designer, printer, fulfillment house and other outside vendors for print projectsWrite marketing copy, press releases, pitches, newsletters, web copy, and blog postsCreate media lists and handle media relations

Manage office tasks for a team of 40 lawyers Implement a new records retention and data base management program, resulting in a full and complete archive of historical and current files Handle court filings and docket managementProcess check requests and accounts payablesAssist with time entry and billingManage vendor relationship and supply ordering

Prepared and served beverages in a high-volume, fast-paced downtown bar & mastered the art of customer service, patience, and conversation

Directed and assisted patrons at the Oriental Theater, Cadillac Palace Theater, and the Bank of America Theater for national touring productions

Trained new employees Managed high-volume mailings, copying, faxing, filing, and data entry

Consistently met or exceeded sales goals