Jennifer Tabanico is the President and owner of Action Research, a firm that specializes in changing behavior for good by applying behavioral and social science research to outreach programs that promote safe, healthy, and sustainable communities. Jennifer has a Master of Arts in Experimental Psychology and more than 20 years of experience developing behavior change programs for public and private agencies. She is recognized internationally as an expert in community-based social marketing. She has authored or co-authored works in the Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly. She has also contributed book chapters in the Handbook on Household Hazardous Waste, the Handbook on Persuasion and Social Marketing, and Producer Responsibility in Practice, and is currently co-authoring the 4th edition of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing with Dr. Doug McKenzie-Mohr. Jennifer is an Editorial Board member for Social Marketing Quarterly and an instructor for the Behavior Change and Sustainability and the Sustainable Business Practices Certificate Programs at the University of California San Diego (UCSD) Extended Studies.Specialties: Social Psychology, Community-Based Social Marketing, Research Methods and Statistics, Survey Design and MethodsExperimental Research Design