Jennifer Terbush Email and Phone Number
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Experienced executive in business development and management, with a strong background in both client and agency roles. Proven leader in OGST planning and implementation, blending brand building and direct-to-consumer expertise. Skilled in team building, driving growth, and structuring organizations.Held senior roles at Mattel, managing Barbie Collectibles and Disney customized products, licensing, consumer and digital marketing, creative services, media buying, customer service, and distribution. Also managed product development for top 10 retail accounts Extensive experience with start-ups and mid-size companies, particularly in M&A.Industries: toys, entertainment, fitness and health, global consumer brands, e-commerce and agency services. Specialties:Business DevelopmentGovernance & General ManagementExecutive BoardBrand StrategyMarketing StrategyCreativity & InnovationTeam BuildingDirect-to-ConsumerProduct Development & Management
Triadex
View- Website:
- triadexservices.com
- Employees:
- 33
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Vice President Marketing ServicesTriadexLos Angeles, Ca, Us
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Svp Marketing & StrategyTriadex Jun 2019 - PresentBurbank, CaCreate marketing plans and manage account, media and production staff, to drive growth for clients in health care, entertainment, restaurant and retailers, utilizing data driven programs across digital and direct to consumer media that drive strong ROAS.
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Donor Campaign DevelopmentChildren'S Hospital Los Angeles (Chla) Jul 2017 - Jul 2019Los Angeles, California, United StatesCreated donor-drive strategic plans including oversight of production, creative and media for DRTV campaign; most successful donor campaign to date. -
Loyalty Program StrategistMgm Resorts International Jan 2017 - Jun 2017Las Vegas, Nevada, United StatesMGM Mirage Properties (1 year) – Created blueprint for MLife Rewards, with a guest-centered revenue focus that recognized every guest interaction as an opportunity to promote or disrupt spending. -
Business DevelopmentKate Somerville Skincare Jun 2014 - Jun 2015Los Angeles Metropolitan AreaStrategic planning for channel growth, working closely with President and investment partners. -
Vp Digital MarketingProve Jan 2013 - Mar 2014Santa Monica, California, United StatesWorked directly with clients to develop robust digital media and website UX plans.
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General ManagerMetaball By Greg Plitt Jan 2011 - Feb 2014Los Angeles Metropolitan AreaDeveloped the highly successful Metaball brand. Managed all aspects of building the business, including consumer facing marketing and back-end operations.
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Marketing Branding ConsultantKnowledge Adventure May 2004 - Jun 2005Los Angeles, California, United StatesWorked with game developers and marketing teams to develop pricing and go to market strategy for new software launch. -
Vp Brand Management And Integrated Marketing SolutionsActivision (Formerly Vivendi Universal Games) May 2001 - Apr 2003Los Angles, CaDeveloped consumer centric strategic plans including corporate tagline, unified web presence and UX, e-commerce operations across 5 game studios. 100% increase in web traffic. Developed database of 500M+ active customers. Managed team of 15, including digital marketing, web dev and email marketing.
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Consumer Engagement StrategistNeutrogena * The Walt Disney Company Jan 1999 - Apr 2001Los Angeles, California, United StatesDeveloped website and direct to consumer engagement strategies, relaunching Neutrogena website to become the #1 J&J website. Strategy focused on repostioning highly customized experience based on consumer insights data. Developed integrated multi-media marketing campaign for Disney Parks, Catalog and Retail, driving the highest seasonal Halloween sales of all time.
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Svp Account ServicesDirect Partners 1997 - 1998Recruited to build the account team and drive new sales for M&A. Staff of 12, including client services, creative, marketing and production services. -
Brand Director, Disney Worldwide MarketingMattel, Inc. Jun 1996 - Jun 1997El Segundo, CaWorked closely with The Walt Disney Company managing product development to meet their high brand standards. Developed customized product lines for Mattel's top 10 retail accounts. -
General Manager Direct Marketing Business UnitMattel Sep 1989 - Jun 1996El Segundo, California, United StatesDeveloped Barbie Collectibles into a $160MM business unit through the power of DTC; Achieved double-digit growth each year for six consecutive years. Cultivated a powerful and highly profitable consumer database. Developed exclusive direct to consumer doll lines. Utilized the power of all forms of direct marketing media and CRM. Full P&L and forecasting, marketing and media, and business operations responsibility - including fulfillment, customer service and telemarketing.Spearheaded corporate partnerships with Coca-Cola and Hallmark, resulting in two of the most profitable product lines for the Barbie doll.
Jennifer Terbush Skills
Jennifer Terbush Education Details
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Mattel UniversityLeadership, Strategic Planning, Professional Presentations, Team Building, Time Management -
Marketing, Business, Communications -
Stock Broker; Series 7, Series 63
Frequently Asked Questions about Jennifer Terbush
What company does Jennifer Terbush work for?
Jennifer Terbush works for Triadex
What is Jennifer Terbush's role at the current company?
Jennifer Terbush's current role is Vice President Marketing Services.
What is Jennifer Terbush's email address?
Jennifer Terbush's email address is di****@****bal.net
What is Jennifer Terbush's direct phone number?
Jennifer Terbush's direct phone number is +181838*****
What schools did Jennifer Terbush attend?
Jennifer Terbush attended Mattel University, Eastern Kentucky University, Stock Broker; Series 7, Series 63.
What skills is Jennifer Terbush known for?
Jennifer Terbush has skills like Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Strategy, Marketing, Email Marketing, E Commerce, Strategic Planning, Database Marketing, Direct Response, Strategy, Account Management.
Who are Jennifer Terbush's colleagues?
Jennifer Terbush's colleagues are Tim Swank, Liam Hoerth, Judith Diaz-Mckoy, Sara Goldberg, Sergio Kuan, Matthew Sokolowski, Allison (Kahan) Hess.
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Jennifer Terbush
United States
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