• Built a strategic project plan and budget and implemented multiple phases to deploy an adjacent in-house influencer marketing program to our existing external program.• Procured and implemented talent sourcing and campaign management platform, leading to times savings of 7+ hours per week.• Collected and scanned customer, employee and prospect data to find non-traditional, nano and/or micro influencers, adding 35 new influencer partners.• Established overall campaign strategy from scratch and executed outreach, negotiations and contracting. Garnered 7-8% organic engagement rates (industry average 2%).• Brought in 2,500 nurtured leads over 6-month demand generation campaign.• Measured the ROI on influencer demand generation and brand awareness as well as reported out findings/lessons learned to leadership.

CLOSED • Designed and implemented BigCommerce website and social media presence.• Teamed up with 10+ local influencers to promote the boutique.

• Formed integrated strategies from scratch that leveraged social media and influencer partnerships to promote the brand’s portfolio.• Drove awareness and increased influencer engagement rates from 3% to 5%.• Collaborated with marketing, product, channel, and blog teams to drive alignment, advocacy and cross-promotion, leading to an increase of web traffic by 10%.• Implemented Sprinklr platform company-wide for social content management, calendaring, and customer service leading to time savings of 10+ hours per week.• Managed PR agency regarding influencers and made strategic recommendations.

Company moved to Los Angeles in 2017. I worked from home for a year and then they needed someone in LA. I helped out part time while starting my online clothing boutique.

• Produced and executed digital and social media strategies from scratch.• Managed 100+ individually recruited influencers. The top product launch influencer campaigns received over 3 billion combined digital views.• Developed a team of 3 digital marketing employees.• Established and tracked KPIs using Google Analytics and Simply Measured and reported back to leadership in monthly reports.• Established and maintained digital budget.• Educated 100+ employees on how to use social media according to strategies.

• Started all social media outlets from scratch. Grew Instagram from zero to around 255K followers during my tenure.• Used Salesforce and MailChimp to run email marketing campaigns and added over 20,000 names to the list of about 2,000 names.• Tested first Google Ads campaigns generating 1,000+ website visits.• Onboarded first influencers and created first influencer campaigns. • Designed first integrated digital/influencer product launch campaign contest and live event. Two successful years garnered 1 billion campaign impressions.• Partnered with Brand Marketing to create first social media strategies.

• Deployed first email campaigns resulting in an average open rate of 19%.• Oversaw the creation and production of more than 45 different pieces of collateral to support consumer samplings that reached nearly 100,000 people. • Managed PR and TV productions. Wrote press releases and scripts.• Planned and attended 20+ tradeshows resulting in 130K+ consumers sampled.• Coordinated and edited company cookbook that sold 200 copies.• Tested Google Ads and Facebook Ads generating 400+ visits and 2.4M impressions to drive brand awareness.

• In charge of hiring, training, and building a team of 20+ employees.• Achieved a more acceptable inventory level using merchandising and suggestive selling techniques that reduced carrying costs by 2%. • Increased the photo and cosmetics department’s combined sales by 3% by using different sales and merchandising techniques. • Trained employees on effective customer service techniques to reduce complaints and issues.• Traveled to newly built stores to assist with set-up and merchandising.