Jenny Thomas Email & Phone Number

Indianapolis, Indiana, US

Boca Raton, Florida, US

• Built a strategic project plan and budget and implemented multiple phases to deploy an adjacent in-house influencer marketing program to our existing external program.
• Procured and implemented talent sourcing and campaign management platform, leading to times savings of 7+ hours per week.
• Collected and scanned customer, employee and prospect data to find non-traditional, nano and/or micro influencers, adding 35 new influencer partners.
• Established overall campaign strategy from scratch and executed outreach, negotiations and contracting. Garnered 7-8% organic engagement rates (industry average 2%).
• Brought in 2,500 nurtured leads over 6-month demand generation campaign.
• Measured the ROI on influencer demand generation and brand awareness as well as reported out findings/lessons learned to leadership.

• CLOSED
• Designed and implemented BigCommerce website and social media presence.
• Teamed up with 10+ local influencers to promote the boutique.

Carmel, Indiana, US

• Formed integrated strategies from scratch that leveraged social media and influencer partnerships to promote the brand’s portfolio.
• Drove awareness and increased influencer engagement rates from 3% to 5%.
• Collaborated with marketing, product, channel, and blog teams to drive alignment, advocacy and cross-promotion, leading to an increase of web traffic by 10%.
• Implemented Sprinklr platform company-wide for social content management, calendaring, and customer service leading to time savings of 10+ hours per week.
• Managed PR agency regarding influencers and made strategic recommendations.

Culver City, California, US

Company moved to Los Angeles in 2017. I worked from home for a year and then they needed someone in LA. I helped out part time while starting my online clothing boutique.

Culver City, California, US

• Produced and executed digital and social media strategies from scratch.
• Managed 100+ individually recruited influencers. The top product launch influencer campaigns received over 3 billion combined digital views.
• Developed a team of 3 digital marketing employees.
• Established and tracked KPIs using Google Analytics and Simply Measured and reported back to leadership in monthly reports.
• Established and maintained digital budget.
• Educated 100+ employees on how to use social media according to strategies.

Culver City, California, US

• Started all social media outlets from scratch. Grew Instagram from zero to around 255K followers during my tenure.
• Used Salesforce and MailChimp to run email marketing campaigns and added over 20,000 names to the list of about 2,000 names.
• Tested first Google Ads campaigns generating 1,000+ website visits.
• Onboarded first influencers and created first influencer campaigns.
• Designed first integrated digital/influencer product launch campaign contest and live event. Two successful years garnered 1 billion campaign impressions.
• Partnered with Brand Marketing to create first social media strategies.

Carmel, Indiana, US

• Deployed first email campaigns resulting in an average open rate of 19%.
• Oversaw the creation and production of more than 45 different pieces of collateral to support consumer samplings that reached nearly 100,000 people.
• Managed PR and TV productions. Wrote press releases and scripts.
• Planned and attended 20+ tradeshows resulting in 130K+ consumers sampled.
• Coordinated and edited company cookbook that sold 200 copies.
• Tested Google Ads and Facebook Ads generating 400+ visits and 2.4M impressions to drive brand awareness.

Deerfield, IL, US

• In charge of hiring, training, and building a team of 20+ employees.
• Achieved a more acceptable inventory level using merchandising and suggestive selling techniques that reduced carrying costs by 2%.
• Increased the photo and cosmetics department’s combined sales by 3% by using different sales and merchandising techniques.
• Trained employees on effective customer service techniques to reduce complaints and issues.
• Traveled to newly built stores to assist with set-up and merchandising.

Mba, Marketing

Bachelors, Marketing