Jennifer Howell Email & Phone Number

London, GB

London, GB

London, GB

Marketing lead for trade services; 14 mo. maternity cover

London, GB

• Awarded Distinction Honours
• Relevant Courses: Distribution and Price Management; Marketing Research Insights; Product and Brand Management; Managerial Data Analytics for Marketing; Strategic Marketing Management in an International Context

Washington, District Of Columbia, US

• Largest international non-governmental organisation dedicated to peacbuilding. My responsibilities included (but were not limited to):
• Redeveloped the website for Design, Monitoring & Evaluation (DME) for Peace
• Executed redevelopment consultation process
• Transformed publications and learning resources into microsites and digital toolkits
• Supervised the external communications for SFCG's largest department
• Assisted in the creation of an internal database to support continuing education

Washington, District Of Columbia, US

• Led cross-channel social media strategy for the Design, Monitoring, & Evaluations for Peace project
• Managed website maintenance, functionality, and content within tight monthly retainer budget
• Devised monthly content strategy to reach new audiences
• Led new digital marketing initiatives and testing
• Managed multiple external stakeholders to further SFCG’s work globally
• Updated tracking and reporting across all digital channels

New York, NY, US

• Leading Independent B2B media company serving the retail industry. My responsibilities included (but were not limited to):
• Built progressive profiles with a customer data platform (CDP) to leverage insights on website visitors
• Optimised acquisition and retention email campaigns
• Tracked and produced monthly KPI reports across all channels
• Drove subscriber re-engagement via print order renewals for 3 leading B2B publications
• Maintained all membership-facing inboxes

London, Greater London, GB

• Independent charity and membership organisation for the 30,000+ students at King's College London. My responsibilities included (but were not limited to):
• Generated all integrated communication plans for 6 departments
• Aided in the project planning and execution of a company-wide rebrand
• Developed overall social media strategy
• Improved direct marketing strategies for university elections

London, Greater London, GB

• My responsibilities included:
• Analysed the National Student Survey results for 70+ university departments
• Developed coding system that converted qualitative survey responses into quantitative data to identfy trends and create strategic reports for deparment heads
• Ran university-wide student elections and 15+ other events
• Owned all team inboxes - first contact for troubleshooting and escalating requests

Camden, London, GB

• National membership and strategic organisation that supports the development of outdoor arts in the UK. My responsibilities included:
• Analysed 100+ large-scale surveys to develop key research reports
• Modified and expanded social media platforms and digital marketing plan
• Revised and maintained ISAN database, e-library, and e-archives

London, Greater London, GB

• Independent charity and membership organisation for the 30,000+ students at King's College London. My responsibilities included:
• Accomplished all day-to-day administrative tasks for the governance department
• Coordinated meetings and structured Outlook calendars for 14+ student committees and student elections
• Expanded and maintained detailed Excel accounts on 650 student representatives

Dublin, Dublin, IE

• Ireland's leading specialist in international recruitment & work abroad programmes. My responsibilities included:
• Headed social media marketing and discount negotiations for Irish student travel card
• Coordinated promotional materials and correspondences for 6 branches and 141 external partners
• Assisted 50 company reps with informational meetings, presentations, and promotional events

Master Of Science - Ms, Marketing/Marketing Management, General

Master Of Science - Ms, Marketing/Marketing Management, General

Master Of Arts (M.A.), International Relations And Affairs

Bachelor Of Arts (B.A.), Broadcast Journalism And Mass Communications (Electronic)