Jennifer Thrasher work email
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Senior digital marketing leader delivering growth and profitability for companies across industries. Successfully managing multi-million dollar eCommerce and B2B platforms driving acquisitions across multiple online channels. Successful in a strategic, innovative, creative, and fast paced environment that provides motivation driven by bringing quality solutions to users. Desire to be part of a team that offers a rewarding opportunity with personal and professional development.Specialties: eCommerce • Digital Marketing, Omni-channel • eCommerce • ROI • Retail Energy Sales and Partnerships • Product Development & Launch • Digital Transformation • Conversion • Acquisition • Website Strategy, Design, & Development • CMS • Web Analytics, Measurement & Optimization • SEO • Social Media • PPC • Mobile • Campaign Development • Project Management • Client Services • Multimedia Sales • Relationship Management • Business Development • Recruitment Advertising Sales • Talent Acquisition • Traditional Marketing • B2B • B2C • SaaS
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Vp, Performance Marketing SolutionsHuddled Masses Apr 2024 - Nov 2024Austin, Texas, United States -
Director, Digital MarketingHuddled Masses Feb 2019 - Apr 2024Austin, Texas AreaHuddled Masses has over 24 years of experience consulting for Fortune 500 companies. We have touched every line of business owning all digital properties and running profitable lines of business. We believe a successful partnership begins with a deep dive into our client’s goals, successes, and challenges to develop a comprehensive plan. Our team becomes synonomous with our clients teams, not only a partner but an integral part of driving succes by being in sync with our clients at every step. -
Sr. Manager EcommerceNrg Energy Mar 2012 - Jan 2019Austin, Texas AreaNRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices.A Fortune 200 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers.NRG has won numerous awards for industry leadership and many of its nationwide ECO NRG initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection. -
Client Services DirectorTocquigny Sep 2009 - Aug 2011Austin, Texas AreaNamed the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and a "Top 20 Interactive Agency" by AdWeek, Tocquigny is a full service leader in interactive, social, and mobile marketing servicing a broad range of clients worldwide.- Directed profitable, multimillion dollar accounts - Identified areas of growth for accounts by leading, presenting, and effectively selling while building lasting rapport among clients and internal constituencies- Managed successful projects that utilized all depts - creative, interactive, media, social, strategy, measurement and new business development- Projects: Website Strategy, Design, Dev. and Launch; CMS Training and Support; SEO, PPC, Social Media, Email, Display, Lead Gen., Measurement and Reporting, Strategy Sessions, Creative Concepts, Video, Flash, Brochures, Print, and other marketing tactics- Ensured all digital and traditional marketing programs were on budget and had measurement plans; results were compiled and analyzed, and utilized in the planning process- Proactively introduced new ideas and approaches for optimizing digital marketing and capitalized on emerging technologies and media innovations- Lead competitive monitoring and tracking; ensured that the agency and client were alerted to competitive activities and industry trends, which may affect the client’s business and/or lead to new creative solutions and opportunities- Built relationships; day-to-day resource for interactive leadership and vision for mid- to c-level clients, as well as internal team and cross-functional stakeholders- Provided clear and regular communication regarding client and project goals, prioritization, revenue, and measures of success and risks to dept heads- Responded to RFPs and participated in new business pitches- Drove the proposal process including development and ownership of the master schedule, securing resources, budget for the overall vision and strategy, and ensuring timely delivery of a quality proposal -
Multimedia Advertising Consultant / Team LeaderCox Media Group, Austin American-Statesman May 2003 - Sep 2009Austin, Texas AreaCox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company with $1.7 billion in revenue, the company operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners.- Managed a multi-million dollar sales territory with a large number of diverse accounts- Ensured the fulfillment of clients objectives while exceeding revenue goals and meeting strict deadlines- Maintained and grew local and national advertising accounts in diverse industries by qualifying both current and potential customers’ needs and presenting successful strategic solutions- Drove customer satisfaction and loyalty by consistently meeting or exceeding customers’ needs, outpacing the competition, and increasing sales efficiency by reaching the intended audience- Responsible for researching, developing, building, managing, presenting and monitoring all aspects of advertising campaigns, utilizing a combination of interactive online and traditional print media- Certified trainer and contributor to product development of print and online advertising products including pricing, implementation, marketing, launching, reporting and optimizing campaigns- Extensive knowledge of multiple online media disciplines including display, behavioral targeting, smart ads, SEM, SEO, PPC, social media, SME for all Yahoo! media, etc.- Able to interpret and explain results for multiple types of online tracking reports and optimize advertising campaigns accordingly- Team Lead of Online Advertising Department with nine multimedia associates; utilized management and innovative training skills to help others develop successful, custom advertising campaigns across all types of media, achieve group goals and ensure departmental and company objectives -
Corporate Marketing RepresentativeTexas Guaranteed Student Loan Corporation Apr 2002 - May 2003Austin, Texas Area- Developed customer and end-user relationships on a national basis in a start-up environment for a new digital recruitment service- Assisted in online recruitment product development and promoted nationally, allowing clients to reach target markets through digital advertising- Conducted market research and devised custom national sales plans leading to successful, digital advertising campaigns- Traveled extensively to colleges and universities promoting new online services
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Recruitment Sales RepresentativeCox Media Group, Austin American-Statesman Nov 1998 - Mar 2002Austin, Texas AreaThe Austin American-Statesman is Austin’s source and voice; it reflects its spirit, informs and entertains. The daily newspaper provides the core, reaching about half of metro households each week. Combined with targeted publications, statesman.com, austin360.com, social media, events and direct marketing, the Statesman is all Austin, all the time. - Received highest individual achievement of sales goal in multiple areas of performance while managing a multi-million dollar territory- Experienced in print, layout and composition of ads for successful campaigns with the largest recruitment publication in Central Texas- Attention to detail in a fast paced environment with strict deadlines- Persistently tapped into new markets to grow relationships and attain sales by developing new business - Strengthened customer service levels consistently to numerous accounts- Achieved top sell through ratios for all products to online- Completed Integrity Selling program: Certified Oct. 2000- Received Distinguished Performance Awards multiple months
Jennifer Thrasher Skills
Jennifer Thrasher Education Details
Frequently Asked Questions about Jennifer Thrasher
What is Jennifer Thrasher's role at the current company?
Jennifer Thrasher's current role is Vice President, Performance Marketing Solutions.
What is Jennifer Thrasher's email address?
Jennifer Thrasher's email address is je****@****nrg.com
What schools did Jennifer Thrasher attend?
Jennifer Thrasher attended Texas A&m University, Rice Business - Jones Graduate School Of Business, San Diego State University-California State University.
What skills is Jennifer Thrasher known for?
Jennifer Thrasher has skills like Digital Marketing, Online Advertising, Lead Generation, Advertising, Marketing, Email Marketing, Integrated Marketing, Social Media Marketing, Seo, Strategy, Direct Marketing, Social Media.
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Jennifer Lawnicki
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