Jennifer Toth Email & Phone Number

- Drive annual destination strategic plan for Universal Studios Hollywood informing business lifecycle through strategic marketing plans, integrated communication plan and media brief strategy.- Subject matter expert on audience profile, specifically local market, with focus on key drivers, motivators and barriers through consumer insights analysis.- Lead high profile positioning project with integrated marketing team, consumer insights and executive leadership to drive future growth and realized brand awareness and conversion.- Partner with cross-functional teams to monitor industry and consumer trends and connect back to business. Analyze situations based on data and insights, recommend an achievable goal and determine KPIs.- Lead triweekly team meeting for cross-functional collaboration, prioritization and project management.- Champion innovation through idea proposal and process improvement.

Work when available as a background actor in between career roles.- The Goldbergs, Series Finale- Grey's Anatomy

- Created first full funnel integrated marketing strategy plan to drive double revenue growth in new marketing department for start up- Drove lead generation through digital advertising, social media, event marketing, B2B and B2C strategy

July 2021 - February 2022Re-launched the fan favorite brand Lalaloopsy for Fall 21 and Spring 22. Product earned #3 Large Doll per NPD. New music content strategy resulted in a lift of 192% in YouTube views. Managed influencer campaigns, content strategy, event marketing, product development, creative direction and e-commerce optimization as brand lead.Jul 2020 - Nov 2020 - Manage the brand portfolio including wave/season product planning, P&L and Quotas, NPD competitive analysis, brand positioning, retail sell-in, sales support and key account activations- Drive new product lines lifecycle from launch through sustainment plans; lead business as category expert and owner operator for brand- Actively manage e-commerce including search optimization, inventory management, consumer experience and reviews- Manage communications plans including social media, e-commerce and traditional media activations- Develop creative briefs, sell sheets, brand guides, slot plans, line lists and sales tools- Partner with Global brand teams to deliver integrated marketing campaigns that align across the world in multiple key markets- Specific ownership of Rainbow High and Secret Crush brands. Rainbow High became the #1 New Fashion Doll of Fall 2020 (NPD data).

• Ideated, presented and implemented the strategic business and marketing plans for Europe and Exotic cruise business • Drove strategic marketing and product initiatives including product concept brainstorming, increasing consumer engagement, guest research and increasing demand across new cruise segments. • Developed and managed annual marketing plan in conjunction with cross-functional marketing teams • Delivered senior management weekly trading report with focus on demand-driving plans and initiatives • Managed business lifecycle from pre-booking, booking, onboard experience and post-cruise satisfaction • Initiated, developed and maintained partnerships with tourism boards and industry authority organizations • Identified innovation opportunities and drive business development as a change maker • Managed and coached direct reports and seasonal interns to ensure successful delivery of responsibilities and professional growthSuccess Highlights- Championed, crafted and delivered organization's first business planning process- Identified improvement opportunity for Captain's Circle Quarterly magazine (first issue 2016)- Drove integrated campaign approach for Europe 2016 Wave Season in first coordination of TV spot with direct mail consumer messaging- Foster and develop relationship with tourism board authority partners - Initiated first inclusion of tourism partner in consumer collateral for cross-promotion (JNTO - Japanese National Tourism Organization) - Ideated and delivered first joint direct mail piece (Singapore Tourism Board)Special Acknowledgements- Nominated by Executive Leadership for CRUISE Committee, Celebrations

Craft, test and execute brand plansIdeate, communicate and implement franchise strategies for the Classics business (Mickey Mouse, Minnie Mouse and Friends)Partner in the evaluation and strategic development of merchandise opportunitiesDraft Creative and Branding & Packaging briefsManage planning document including: approach, key marketing strategy, translation to merchandise, product plans, financial scenarios and retail opportunitiesCollaborate with retail analytics and finance to develop reports, and in the modeling and analysis of ongoing business developmentAssist in driving partner relationshipsDevelop critical relationships with Corporate Franchise, Corporate Brand, and Cross-Company Marketing teamsBrand presenter for all major internal & external eventsRepresent DCP Classics programs at inter-company marketing forumsLead weekly communications/news updateTake lead on tracking and reporting competitive intelligence and market trends relevant to Classics consumer product businesses

Develop, test and execute brand plansIdeate, communicate and implement franchise strategies for live action filmsPartner in the evaluation and strategic development of future film contentDraft Creative and Branding & Packaging briefsManage film planning document including: studio approach, key marketing strategy, translation to merchandise, product plans, financial scenarios and retail opportunitiesCollaborate with retail analytics and finance to develop post theatrical and DVD reports, and in the modeling and analysis of ongoing business developmentAssist in driving studio content partner relationshipsDevelop critical relationships with Studio Franchise, Corporate Brand, and Studio Marketing teams, as well as with filmmaker/talent representatives as neededBrand presenter for all major internal & external eventsRepresent DCP live action film programs at inter-company marketing forumsLead weekly communications/news updateTake lead on tracking and reporting competitive intelligence and market trends relevant to live action film consumer product businesses

Divisional reorganization offered opportunity to shift to new line of business during tenure. I oversaw the Pixar and New Feature Animation Brands with two direct reports.------------------------------------Continually growing and shifting with the industry! Disney Live Action Theatrical business provides unique opportunities to test newest technology and launch break-through first time marketing tactics. Leader in launching new formats for the company (managed first Blu-ray, Movies Online and Blu-ray 3D day and date releases).

Walt Disney Studios Home EntertainmentDisney Live Action Theatrical BusinessBrand & Product Manager with expertise in coordinating one consistent campaign voice and product between 12+ departments - including Finance, Research, Operations, Global Product Managment, Global Creative Marketing, Publicity, Media, Synergy, Promotions, Retail, Sales Planning, Sales Communications, external Disney divisions and external partners. Understanding of inner workings of each department in conjunction with business big picture strategy allows for optimal results.Results include successful release of key titles on VHS, DVD and Blu-ray over the years, including Finding Nemo, Miyazaki films, Cinderella, Bambi, The Little Mermaid, Enchanted and Pirates of the Caribbean 2 & 3.

Ad/Promo for Entertainment TonightActing Manager Through Record-Breaking 20th SeasonAffiliate Relations For Top 100 MarketsPromax Attendee

Bachelors, English & Communications, Media

Study Abroad Program

Education record

Activities and Societies: Valedictorian, Swim Team Lettered, Honor Society