Officer, Editorial
Current- To achieve maximum impact for policy campaigns and research initiatives, I guide content creation, producing messaging and materials that increase engagement with stakeholders and target audiences and drive policy.
- I edit content generated by campaign, research and policy teams; materials include reports, web articles, op-eds, letters to the editor, issue briefs and more.
- I have proved myself to be critical to the success of reform efforts on issues including public safety, consumer finance, fisheries management and environmental protection.
- I assess the performance of previous communications efforts in partnership with project directors and campaign managers, presenting data-based recommendations to inform decisions such as increased resource allocation.
- I leverage my knowledge of outreach metrics and coverage trends to develop new content strategies designed for maximum engagement.