• Partnered with marketing and offshore development teams to implement front-end and back-end enhancements, significantly improving user experience and workflow efficiency.• Implemented over 200 accessibility enhancements across Sony.com and SonyRewards.com, meeting legal deadlines while preserving design integrity and functionality.• Executed, tested, and launched 60+ campaigns per quarter across web and app channels, including banners, content hubs, sweepstakes, and credit card acquisition pages.• Conducted User Acceptance Testing, identifying bugs and validating that web/app content, features, and functionality aligned with business requirements.• Acted as the subject matter expert for key marketing technologies, including Adobe Experience Manager, Percolate, and Pulse Insights, advising teams on best practices and new features.• Recommended landing page designs based on UX best practices and AEM capabilities, improving user experience and conversion potential.

• Served as the primary point of contact for the content management system, video platform, and other toolsets supporting the editorial teams for People, People en Español, and Entertainment Weekly.• Managed the People homepage, programming daily updates, livestream events, and red carpet award show takeovers.• Collaborated with the product team throughout all phases of a major migration to a new CMS, contributing to the largest content migration in WordPress VIP history.• Trained NY and LA staff on WordPress functionality, custom features, and best practices to improve editorial efficiency.• Built, proofread, and deployed email newsletters.

Pitched, wrote and produced daily articles for InStyle.com's "What’s Right Now"​ blogOrganized and produced annual features like Best Beauty Buys and Beauty Black BookInterviewed celebrities, makeup artists, dermatologists and other industry experts Conducted market work and maintained relationships with brand representatives Programmed InStyle's Hollywood Makeover Tool desktop and iPad app updates Performed QA testing and reported bugs for new products Trained interns in Drupal Maintained the Hair and Beauty channel pages

Fielded phone calls and answered questions, greeted and directed clients, scheduled appointments, handled payments, mailed insurance policies and other documents, maintained electronic filing system, performed general clerical duties

Wrote articles on the latest in celebrity news, fashion, beauty, etc.Transcribed celebrity interviews Assisted editors with research, fact-checking and reporting

Wrote stories on various celebrity events & sightingsCreated photo galleries and edited captions Pitched and wrote news stories Wrote celebrity bios

Managed a team of eight writersWrote, edited and published blogs on music, fashion & pop cultureSized photos Interviewed potential interns

Attended local events & took photosConducted interviews and generated articles, including a profile story on a professional toymaker

Wrote and edited articles including movie reviews, op-eds and other entertainment pieces