Jennifer Vernon Email and Phone Number
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Global Leader, Industry Veteran, and Visionary; Jennifer Vernon creates and consults on complex branded entertainment and sponsorship alliances. From social entrepreneurship to tech to entertainment (music, sports, lifestyle) inclusive of digital and physical live experiences, ad-supported programming, media, content, commerce, and loyalty - VIP experiences.Vernon collaborates with executive leadership and teams across every business sector. Vernon has been directly responsible for hundreds of creative brand integrations and activations. With superior client relationships - known for strategy and being a deal maker of $400M from sponsorship and VIP Experience. Vernon is rooted in industry knowledge; that is unmatched and stays current with relationships and insights; driving revenue with her creativity and data-driven strategic mindset. For over twenty years, executive positions at MCA Concerts, Universal Concerts, House of Blues, Clear Channel, and Ticketmaster/Live Nation. Vernon's expertise and creativity across integrated brand alignments include sponsorship, marketing, content, loyalty, tech, events, VIP experiences, ticketing, community, media, Web3, ad-supported campaigns, live streaming, and PR.Vernon started on her path as an entrepreneur in 2012. She creates platforms and campaigns for the world’s biggest brands and entertainment platforms with oversight of $150M in Naming Rights; and Strategic Partnerships. She is a top-performing global marketing and sales executive. In 2021, Vernon formed Buttercup Company to focus on digital and physical social good initiatives that entertain and inspire while raising awareness and funds for causes that impact our world for good. Well-rounded with a diverse set of skills Vernon brings passion, creativity, vision, execution, empathy, and connection along with a goal of excellence to everything she envisions and activates. Perseverance, Passion, Heart, and Soul are the words that describe Vernon’s approach to life, both professionally and personally. Vernon believes her purpose on the planet is to use her expertise, influence, time, social network, and fundraising skills to impact the world for good. Adept at building and sustaining client relationships. Strategic Business Leader. Savvy Solutions Marketing and Sales Expert. Ability to create, evaluate, package, negotiate, close, and execute.Available for consulting (music + sports + lifestyle + media sponsorships) properties and brands - strategy, deal structure, creative packaging, ROI, negotiations, sales, and activation.
Buttercup Company
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Chief Executive Officer| FounderButtercup Company Jul 2021 - PresentLos Angeles, Ca, UsWe consult, create strategy and drive sponsorship results on complex multi-layered strategic partnerships across Entertainment, Music, Sports, Celebrity, Lifestyle, Culture, and Cause. Monetization and creative activation experts. Sponsorship consulting for properties and brands. Outsourced business development, deal evaluation, benefit packaging, pitching, negotiation and project management to achieve property and brand business goals. We launch global and national entertainment experiences that appeal to socially and culturally conscious consumers. Every Buttercup alliance has an impact, a footprint - a result that leaves us better, kinder, and more aware. Our world is driven forward by innovation, compassion, and purpose.Buttercup specializes in ideation and activation. We are inventive when designing complex strategic partnerships, and layered in-person branded immersions that are unforgettable because we focus on inspiring brand loyalty and passion while authentically engaging with audiences. From concept to conclusion, we execute every step along the way.Our strategy, negotiation, integrated multi-media, live experience, and omnichannel campaigns and partnerships entertain, educate, delight, and inspire – because we know how to harness emerging entertainment technology and craft digital platforms that deliver elevated audience experiences. We revolutionize live and digital consumer engagement resulting; in measurable ROI, whether for profit or fundraising.Buttercup is proud to call the world’s most renowned brands, celebrity advocates, inspiring allies, creatives, and non-profits our friends, our collaborators, and our clients. Our success lies in our unwavering commitment to creating authentic alignments and relationships, our passion for excellence, and our deep desire to help others.A Buttercup client shares a common vision with us, and together we are dedicated to changing the globe for good.
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Founder & Ceo Entertainment | Live Entertainment, Multi-Media Sponsorship ConsultingMoxi5 Jul 2013 - Mar 2021Moxi5 is a live entertainment and digital - technology strategy and integrated sponsorship and media consulting company that creates, entertains and inspires. We work with global brands on complex for profit and non profit initiatives ventures. Together, we can imagine and build a better world one campaign at a time. We create, amplify, and engage with culturally and socially conscious consumers and brands through purpose-driven, multi-media, strategic partnerships, and omnichannel fundraising campaigns. We have developed a 1st and 2nd screen, single view digital experience with commerce to enhance fundraising wherever content is consumed (private label). AI - Ad Supported. We create revolutionary entertainment platforms that captivate global audiences, world-class environments, and social good initiatives that result in millions of engaged consumers and funds being raised for causes. You know our work because you’ve already experienced it across digital campaigns, content, television, in-venues, news, radio, podcasts, social, and in your community. Our expertise spans entertainment: music, content (film, TV, digital, published, etc.), fashion, sports, and lifestyle, with social good leading the way. Moxi5 specializes in ideation and activation. We are inventive when developing complex strategic partnerships with an expertise in brand and ad supported packaging – business development, tech led digital platforms, brand content, live media, cause marketing and event experiences. From the campaign concept to the conclusion, we can execute every step along the way.Our mission is to collaborate with innovative thinkers, nonprofits, brands, inspiring individuals, artists, celebrities, athletes, teams, and creators to produce breakthrough work and collective experiences that engage, elevate, and enhance our lives.
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FounderMoxi5 Apr 2012 - Apr 2014In 2012, Vernon formed House of Rock LLC and was responsible for the creation, funding and management of the 2012 House of Rock. She raised $4M in cash and in-kind sponsorship alliances. - This unique marketing platform inspired people and partners to support great causes and charities through luxury entertainment experiences. The House of Rock shattered expectations by delivering an unparalleled experience in every aspect of music, design, talent, technology, and philanthropy. - With over 200 brand partners, 20 causes, 60+ artist performances and 20+ events the 2012 "house" became an "experience". Review the House of Rock publication below.
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Senior Vice President National Alliances/Vice President NationalLive Nation 2007 - Apr 2012Beverly Hills, California, UsResponsible for national and global business development of top strategic accounts to include sales, marketing and account management strategy. Developed high-impact, marketing programs to include live entertainment venues, online, mobile and artist platforms. Developed marketing programs for brands to effectively and efficiently engage consumers at every touch point.Over career generated $300M in Strategic AlliancesAchievements:Business Development and Marketing• Signed $35M in multi-year sponsorship contracts in one calendar year • Consistent revenue generator - average individual annual contribution $7M - $10M (local, regional, national) • Retained and secured corporate clients through superior client services and integrated music marketing solutions that provided a consistent ROI• Developed successful integrated marketing solutions to include sponsorship marketing assets, venues, tours, digital, mobile, social media, and experiential •Activation of over 75 sponsor promotions in partnership with account management teamSome key accounts include: Coca-Cola, Microsoft, Coors, Lexus, Waste Management, Seagate, Verizon Wireless, Sony, Google, Ford and Puma Sales Strategy• Developed millennial digital network new business strategy. Provided innovative ways for the sponsorship division to increase revenue by $50M. Plan included acquisitions of boutique agencies, digital, social, mobile, gaming and application developers• Developed measured social media marketing campaigns• Evaluated key sponsor categories and developed a strategy to expand business from one venue/market to regional, national and global• Created first emerging artist global asset proposal to include US, Europe, Asia and Latin America -
Vice President SponsorshipClear Channel Entertainment/Live Nation Sep 2004 - 2007New York, Ny, UsResponsibilities:• Revenue goal of $21M for 2004 and 2005• In 2006, acquired House of Blues Concerts and restructured the sales division to focus solely on sponsorship sales which included a larger region, with a revenue goal for sponsorship of $20M• Managed a team of 28 local and regional sponsorship, premium seat sales and account management executives• Expertise in sales planning/budgeting, executive reporting/forecasting, P&L management, contracts/legal administration, sales management including hiring training sales, pricing, pss programming, proposal development, and deal review and analysis. • Region was comprised of eight states and 30 amphitheaters/clubs venues throughout the U.S.Achievements:• Successfully integrated two unique divisions into one sales team; sponsorship and premium seating• Leadership of YOY growth reported at 25% for three consecutive years• Developed innovative marketing programs which resulted in significant new business development via the sales team and individual sales• Individual sponsorship sales of $4M annually including national, regional and local clients• Acted as a sponsorship agency and secured revenue for third party venues including: Hollywood Bowl, Greek Theater and Honda CenterSales Management• Developed innovative marketing programs which resulted in significant new business development via the sales team and individual sales. I.e. Albertson’s – Vegas Centennial – shopper card promotion – Red Hot Summer campaign• Evaluated key categories and developed a strategy to expand business from one venue/market to 10 or more. I.e. Verizon Wireless and Coca-Cola.• Renewed and Secured a total of 3 Naming Rights Partnerships -
Vice President Corporate Partnerships/National DirectorHouse Of Blues Concerts Mar 1999 - Sep 2004Los Angeles, California, UsResponsibilities:• Revenue goal of $15M (annual) for sponsorship and premium seating• Managed a team of 10 local/regional sponsorship, premium seat sales and account management executives. Region was comprised of 10 states and 16 amphitheaters/clubs throughout the U.S. Achievements:• Increased department revenue by 20% annually• Individual sales of $5M annually• Collaboration with Revolution Marketing to pitch and secure the Gibson Naming Rights Partnership at Universal Amphitheater• Motivated and coached team to sell, package assets, negotiate, market, activate and provide superior client services -
Director Of Sponsorship Concerts & EventsBelkin Productions 1997 - 1999Responsibilities and Achievements: -Secured regional and local sponsorship and marketing partnerships for Belkin Productions -Family and -Live Entertainment events e.g., Taste of Cleveland, BrewFest, KidsFest, Ribs Cook-Off. Rock Off, etc.- Created marketing and media programs for partners -Secured naming rights to the Scene Pavilion and other category partnerships for concert series
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Director Of Sponsorship And Premium Seating/Account ManagerUniversal Music Group & Brands 1993 - 1998London, GbResponsibilities and Achievements:-Generated $2M in sponsorship and premium seat sales -Created sponsorship, marketing and media programs-Managed and Serviced 50 premium seat members-Developed the annual sales and account management plan 1991-1994 - Account Manager1994-1997 - Director of Sponsorship and Premium Seating
Jennifer Vernon Skills
Jennifer Vernon Education Details
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Kent State UniversityCommunications
Frequently Asked Questions about Jennifer Vernon
What company does Jennifer Vernon work for?
Jennifer Vernon works for Buttercup Company
What is Jennifer Vernon's role at the current company?
Jennifer Vernon's current role is CEO|Global Leader Purpose Driven| Strategic Marketing, Sponsorship, Media Expert. Revenue Generator. Connect Brands to Audiences Across Music*Sports*Content*Luxury Lifestyle Experiences*Media*Tech-AI*Cause-Impact-Purpose.
What is Jennifer Vernon's email address?
Jennifer Vernon's email address is je****@****xi5.com
What is Jennifer Vernon's direct phone number?
Jennifer Vernon's direct phone number is (310) 867*****
What schools did Jennifer Vernon attend?
Jennifer Vernon attended Kent State University.
What are some of Jennifer Vernon's interests?
Jennifer Vernon has interest in Children, Kids, Cooking, Electronics, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration.
What skills is Jennifer Vernon known for?
Jennifer Vernon has skills like Strategic Partnerships, Integrated Marketing, Social Media Marketing, Digital Media, Marketing, Sponsorship, Entertainment, Marketing Strategy, Social Media, Advertising, Digital Marketing, Crm.
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