Jennifer Vodehnal Email & Phone Number

Developed strategies to guide the activities and measurements of digital marketing efforts for clients and contributed to internal business strategies, combining my critical thinking skills and past experiences to affect efficiency and effectiveness.

Reno, Nevada Area

Member of marketing leadership team responsible for the development, execution and tracking of marketing programs to drive lead generation for the company’s largest line of business.

Managed the creation, execution and communication of marketing activities to support the lead generation and engagement objectives of the sales team responsible for acquiring and retaining small to mid-size customers. Coordinated efforts with the enterprise marketing team to adapt programs to meet the needs of customer acquisition goals across all segments.

Reno, Nevada Area

Directed annual research project that resulted in 30,000+ participants to produce a database that created a foundation for thought-leadership content, presentation data charts, and revenue-generating benchmarking services for the organization. This study is widely recognized as the largest continuous study of industry sales best practices in the world.

Reno, Nevada Area

Guided content for two largest annual corporate events for the sales team and key customers. Adapted event plan in 2009 to maximize attendance during a down economic cycle that resulted reducing costs by 50% and doubling attendance. Managed relationships with strategic marketing partners. Developed programs to cross-promote services to target audiences.

Reno, Nevada Area

Developed and maintained clear language in all materials within brand system, tailoring messaging by personas. Ensured that all written representations of the brand were consistent and that customers clearly understood company offerings. Upheld consistency across all communications and adhered to high quality standards to accurately and effectively.

Member of in-house marketing team responsible for promoting subscriptions, special events and advertising services. Executed B2B and B2C communications, strategic partnerships/sponsorships, event planning, and production coordination.