Professional philosophy: Marketing is storytelling: creating resonance with customers, employees, partners, analysts and the media that appeals both on an intellectual and emotional level. I want to know what makes a person sleep better at night and how to make them a superstar in their job utilizing solutions and services a company provides. I use my experience, expertise, creativity and common sense to build these stories and connect people with solutions, creating advocacy and brand loyalty. There is nothing more exciting than watching technology provide greater opportunities for individuals to excel in giving their customers, clients and end users better service.Expertise: marketing, writing, messaging, editing, web design, information architecture, experience building, usability analysis, user experience evangelism, metrics analysis, brand building and evangelism, customer advocacy, project management, technical/interface requirement creation, professional social media experience, data maintenance.Experience: I have worked in the tech industry for my whole career in several different types of businesses: service provider (agency), start up, software company, oil & gas company and enterprise solution provider. I've worked on projects for e-commerce, energy, media and entertainment, technology providers, and education.