• Secured high-impact placements in outlets such as the LA Times through compelling pitches and meaningful media relationships • Crafted and implemented communications plans and press materials• Coordinated press interviews, tours and photo shoots • Researched, evaluated and secured partnerships with like-minded brands, resulting in lasting relationships that supported client goals• Served as strategic counsel, drafted 90-day plans and maintained quarterly goals for… Show more • Secured high-impact placements in outlets such as the LA Times through compelling pitches and meaningful media relationships • Crafted and implemented communications plans and press materials• Coordinated press interviews, tours and photo shoots • Researched, evaluated and secured partnerships with like-minded brands, resulting in lasting relationships that supported client goals• Served as strategic counsel, drafted 90-day plans and maintained quarterly goals for clients• Conducted proactive communications efforts to identify news and story angles to leverage in external communications• Spearheaded and managed award-winning social media marketing strategy and execution to complement PR initiatives• Teamed with owner to increase agency client base by 80 percent Show less

• Rebranded organization, including new vision, logo, blog and website• Conducted market research and authored comprehensive marketing plan• Identified areas of opportunity and risk, brought sound strategies to team for consideration and solutions• Created, planned and prepared new marketing events, resulting in new avenues for exposure to potential client base• Monitored and reported on competitors within social platforms• Secured features on top-tired industry sites in one… Show more • Rebranded organization, including new vision, logo, blog and website• Conducted market research and authored comprehensive marketing plan• Identified areas of opportunity and risk, brought sound strategies to team for consideration and solutions• Created, planned and prepared new marketing events, resulting in new avenues for exposure to potential client base• Monitored and reported on competitors within social platforms• Secured features on top-tired industry sites in one of the most competitive markets in the country Show less

• Evaluated volunteers’ skill sets and created well-rounded communications team• Drafted comprehensive outreach plan resulting in new partnerships and increased revenue • Conducted media training for organization spokespeople to prepare for media interviews• Explored and capitalized on alternatives for increasing public awareness, including a new event that resulted in 150 new volunteers and more than $1,000 in donations

• Drafted and edited website copy, ad copy, letters, talking points and proposals intended for internal and external release• Facilitated media efforts including preparation and distribution of press releases and compiling media packets• Worked with outside consultants, designers, printers, vendors, ad representatives for all materials• Headed research efforts including creating survey instruments, interpreting results and applying facts to campaigns• Assisted in managing… Show more • Drafted and edited website copy, ad copy, letters, talking points and proposals intended for internal and external release• Facilitated media efforts including preparation and distribution of press releases and compiling media packets• Worked with outside consultants, designers, printers, vendors, ad representatives for all materials• Headed research efforts including creating survey instruments, interpreting results and applying facts to campaigns• Assisted in managing project coordinators and graphic design team Show less

• Created Orange Ribbon for Animals campaign, which became the official ribbon for at-risk animals in the United States• Joined organization in its infancy and worked with founder to build communications team• Collaborated with founder and team to develop and implement communications strategies and plans