Jennifer Wall Smith Email & Phone Number

Incline Village, Nevada, United States

• Activate sponsorships. Conceive and execute a community engagement plan to meet seasonal sponsorship income goals.• Engage media. Curate and activate relationships with local/regional media outlets in collaboration with the DMC.• Manage merchandise operations profitably. Budget, develop/design Gift Shop merchandise and manage operations to meet income goals. Analyze merch sales trend data to make strategic buying decisions and aid with inventory management.

Cleveland, Ohio, United States

• Outside sales and presentations to local referral sources and potential customers tolearn critical needs and educate about services and programs to achieve desired situation.• Managed opening of new Independent Living building and reached profitability in month two.• Develop and maintain relationships with residents, families and referral professionals to help build census and grow referrals.• Maintain detailed CRM database to manage continued contact with potential customers and responsible decision makers to aid conversion.

Tampa/St. Petersburg, Florida Area

Researched accounts, identified key players and generated interest in $250K software solutions ranging by targeting C-suite executives in finance operations for U.S. food manufacturers.

Tampa/St. Petersburg, Florida Area

Found, qualified and created leads for selling software solutions for fleet management and workforce management. Researched accounts, identified key players and generated interest in SaaS solutions for GPS fleet tracking and work order solutions.Mentored newer team members and taught business development skills. Exceeded monthly quota regularly and qualified for multiple sales incentives.

Tampa/St. Petersburg, Florida Area

Provided marketing services for business-to-business and retail companies. Past projects included event planning, editing proposals and developing presentations, project management and various marketing communications. Managed resources and tracked projects, assuring overall quality of deliverables and ensuring overall customer satisfaction. * Content marketing planning and implementation for several small businesses, including developing websites, blog posts, media relations, video scriptwriting and press releases.* Developed communications for Bankers Financial Corporation to promote town halls, salesforce.com's collaboration / social network, and employee volunteerism.* Created employee and executive communications for Verizon’s Consumer and Mass Business Florida division, including annual executive town hall planning, speechwriting and intranet messaging.* Planned and implemented new intranet newsletter for Royal Caribbean Cruises' global employee audience of 60,000.

Tampa/St. Petersburg, Florida Area

As a subcontractor / account executive, I managed projects and serviced a variety of regional b-to-b and b-to-c clients with marketing communication, strategy and plans.

Tampa/St. Petersburg, Florida Area

Developed and implemented global communications strategies to expand and align internal employee communications to 8,000 employees across 10 countries. Drove PR strategy and implementation.* Wrote executive speeches, presentations and talking points.* Ensured effectiveness and continuity of merger & acquisition communications aligned with key internal and external business messages.* Wrote and managed production of quarterly employee newsletters in three languages.Achievements: Solved chronic low attendance for global town hall webcasts, boosting employee attendance 40%. Maintained LinkedIn Group, which included employees, alumni, customers and potential new hires, to promote company developments to stakeholders. Grew group membership from 56 to 609, up 980%.

Miami/Fort Lauderdale Area

Created internal communications strategies to support marketing plan and enhance communications to 60,000 employees around the world. Crafted crisis communications materials for management and employees. Managed corporate philanthropy program for two environmental funds: one global and one in Ecuador, with grants totaling $1M annually. * Wrote speeches, presentations, letters, video scripts and talking points for Chairman and company CEOs.* Wrote and produced global newsletter. Directed writers and graphic artists in developing new creative material.* Wrote and produced corporate annual report.Achievements: Generated positive PR in Alaska through strategic donations that helped dilute local impact of illegal discharge incident in 2008, when $600,000 of cruise passenger revenue was at risk. Optimized environmental grant analysis and administration, cutting $23,000 annually. Negotiated with vendors on 2007 annual report production to cut costs by $15,000.

Tampa/St. Petersburg, Florida Area

Consulted with company presidents and Human Resources to formulate corporate messaging for 4,000 employees. Influenced internal and external stakeholders by creating executive speeches, presentations and talking points.* Account executive to multiple internal clients, brought in additional business for the department. Account management and project management included budgeting, scheduling, coordinating with various departments and vendors as well as collecting, analyzing and reporting on outcomes data.* Developed and presented training programs for communications skills for managers.* Directed writers, graphic artists and videographers in developing new creative material.Achievements: Multiple award-winning writer of speeches, websites and employee newsletters. Wrote engaging corporate news emails that averaged 80 percent open rate among employees who had access to email. Editor of employee newsletter that consistently scored high readership levels.

Bachelor’S Degree, Psychology

Activities and Societies: Sigma Sigma Sigma (Tri Sigma) sororityI worked throughout college: waitressing, retail, secretarial. I was.

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