Jennifer Walton, Mba

Jennifer Walton, Mba Email and Phone Number

2024 YWCA Woman on the Rise. Beyonce shouted me out! #RWT2023 šŸ. I’m a bit of a chameleon. Former F100 Marketing Exec and Public Sector servant, I now help organizations build their brands and cultures! @
Jennifer Walton, Mba's Location
Columbus, Ohio, United States, United States
Jennifer Walton, Mba's Contact Details

Jennifer Walton, Mba work email

Jennifer Walton, Mba personal email

n/a
About Jennifer Walton, Mba

I have spent the last 10 years of my career hustling for one brand at a time. Working hard to climb the corporate ladder, reach Executive level, and unlock many of life's "achievements". I still couldn't find peace. I spent those years, head down, head up, running, jumping, and still feeling like I wasn't enough.Little did I know, I was building a mental portfolio of how to run a business, how to take foundational marketing and strategy acumen and apply that build a brand agnostic of industry. I was learning so much, just not giving myself credit for it.Here's what I've done: šŸ’” I've lead teams as small as two and as big as 12 - with leaders of others under me. šŸ’” I've had access to internal and external creative agencies and then I've had to become the agency. šŸ’” I've participated in sales pitches to win $B in assets under management, this was after I created the brand architecture and messaging platform for the business. šŸ’” I led the marketing strategy and execution of the largest campaign in the last 5 years, announcing a new innovation for the regional transit authority of the 14th largest city in the country. šŸ’” I built a propensity-to-buy model for an insurance business to develop a targeted campaign to introduce a line extension to existing customers. This was before Salesforce Journey Builder and inbound marketing were marketing household names. ā¤ļø I did this while supporting my husband as his legal career went from Local to National and now Global. ā¤ļø I did this while giving birth to two amazing daughters and my vision became clearer than ever. ā¤ļø I did this while enduring a global pandemic and social unrest, fighting to keep my family safe. The thing is... I didn't do it ALONE. As a leader who has built genuine relationships with every associate or team I've worked with, I've never had a problem setting a vision, driving strategy, getting buy-in, and executing with excellence. The same husband I've supported as he's soared, took over parenting duties when my role in Financial Services required my full attention during the pandemic. My children inspire me to live out *my* dreams to be an example that it can be done. This pandemic we're all suffering through allowed me to put empathy and compassion in ACTION, beyond just words and I've stood up for myself and others to make a difference. For the first time I can honestly say I am proud of myself, I see my value, and I have a lot to offer. Please reach out if you're interested in learning how I can take your organization higher!

Jennifer Walton, Mba's Current Company Details
Sky Nile Consulting

Sky Nile Consulting

2024 YWCA Woman on the Rise. Beyonce shouted me out! #RWT2023 šŸ. I’m a bit of a chameleon. Former F100 Marketing Exec and Public Sector servant, I now help organizations build their brands and cultures!
Jennifer Walton, Mba Work Experience Details
  • Sky Nile Consulting
    Chief Brand Officer
    Sky Nile Consulting Oct 2020 - Present
    As the Chief Brand Officer and Co-founder of Sky Nile Consulting, I bring over a decade of Marketing and Branding strategy to clients looking to rethink, reposition, or build their brand from scratch. We also assist organizations looking to develop DEI practices to modernize, engage, retain, and upskill their workforces. Sky Nile Consulting offers the following services to clients looking to transform their leadership, teams, and businesses through a lens of empathy and compassion that produces business results:• Diversity, Equity, Inclusion & Anti-racism training & coaching• Cultural Competency Development• Marketing and Brand Strategy• Interim Executive leadership support• Customer Journey Mapping & persona building• Content Marketing & Thought Leadership
  • Central Ohio Transit Authority (Cota)
    Director Of Marketing
    Central Ohio Transit Authority (Cota) Apr 2021 - Mar 2022
    Columbus, Oh, Us
    • Strategic leader of Voice of the Customer program – COTA’s market research platform to gather community and customer insights to inform organizational planning and marketing strategy. Consists of the COTA Voice Panel, an online panel of 1,500 customers, and the COTA Voice Council, 30 customers available for quarterly focus groups.• Delivering end-to-end branding and marketing strategy including the planning, development and execution of holistic marketing campaigns for organizational priorities – including 2021 launch of the new Fare Payment System to convert customers to digital bus fares. o Built a full-funnel campaign in two months of over 80 tactics to engage customers and drive trial of our new experience. o Early results include over 9,000 downloads of Transit App in the first three months – on track to triple pre-launch downloads monthly. • Responsibility for brand health attributes, net promoter scores, brand awareness and trial resulting in over 103% growth in impressions and engagements month-over-month across all digital channels.
  • Nationwide Financial
    Associate Vice President Of Marketing - Nationwide Retirement Institute
    Nationwide Financial Dec 2019 - Apr 2021
    Columbus, Ohio, Us
    Responsible for the omnichannel Marketing and Content Strategy for the Nationwide Retirement Institute, a leading Financial Services thought leadership organization that delivers timely and relevant insights, tools, and resources on topics such as Health Care costs in retirement, Medicare, Social Security, and Tax Efficient Retirement Income.• Lead team (of 12, including leaders of others) responsible for developing and executing content marketing strategies and sales enablement programs across multiple product lines. • Responsible for the strategic marketing plan for the 3-year partnership with the National Council on Aging.• Coordinate paid, owned, earned, and shared media campaigns to establish the Nationwide Retirement Institute as a credible resource throughout the Financial Services industry.• Represent the Voice of the Customer by delivering valuable outside-in insights to inform product and solutions development and market positioning.
  • Nationwide Financial
    Avp, Marketing - Retirement Plans & The Nationwide Retirement Institute
    Nationwide Financial May 2019 - Dec 2019
    Columbus, Ohio, Us
    Reporting to the Vice President of Marketing and leading a team of 6, responsible for the vision, roadmap, and holistic marketing strategy to position Nationwide Retirement Plans as the provider of choice among Financial Advisors, Consultants, and Large-sized employers in the public and private sectors.• Translated enterprise segmentation model for the Retirement Plans business unit to deliver targeted messaging to priority Financial Professional personas.• Collaborated across Sales and Business Development to launch new product innovations to win and retain business such as the Nationwide HSA with $30M assets under management in year 1. • Developed brand messaging architecture and value proposition to enable sales organization to tell a differentiated story in the marketplace. • Participated in new business acquisition presentations resulting in approx. $1.5B in new assets under management transitioning to Nationwide.• Strategic marketing leader for the Nationwide Retirement Institute.
  • Nationwide Financial
    Marketing Director - Retirement Plans Marketing
    Nationwide Financial Nov 2016 - May 2019
    Columbus, Ohio, Us
    Marketing leader responsible for acquisition campaigns for Independent Financial Advisors, Advisor Firms, Large-sized employers, and industry Consultants across Public and Private sectors.• Owned full-funnel customer experience and lead generation strategy creating the first pilot ā€œnurture pathā€, allowing Marketing to deliver agile and responsive one-to-one marketing with our target audiences. • Ownership of marketing strategy for Endorsement Partnerships with NACo, USCM, and IAFF resulting in approximately $40M in assets under management annually. • Partnered with RP Business Development to build, launch, and promote key product launches such as the Nationwide Health Savings Account, and the Nationwide IRA.
  • Nationwide Insurance
    Director - Affinity Marketing
    Nationwide Insurance Oct 2015 - Oct 2016
    Us
    •People leader with 5 direct reports responsible for the overall marketing strategy for all Affinity Marketing sectors including Alumni, Sports, Classic Car, Greek, and Professional Organizations•Responsible for leading strategic projects such as building and refining response models for multi-product marketing campaigns•Leader of digital paid media campaign to further Affinity’s reach with targeted digital marketing online
  • Nationwide Insurance
    Sr. Marketing Consultant - Affinity Marketing
    Nationwide Insurance Feb 2014 - Oct 2015
    Us
    Proven people leader with a track record of executing successful marketing campaigns as well as leading teams that are also doing excellent work. •Oversee the team responsible for the overall marketing strategy and planning for key Affinity sectors, Alumni and Sports•Leader of major 2014 business initiative to build first-ever mass-customized marketing program for the Outdoor Enthusiast sub-sector of Sports, reaching 9 partner groups of over 3.3M consumers.•Responsible for developing digital optimization strategy for prioritized Affinity partner groups
  • Columbus Urban League Young Professionals
    Executive Board Member
    Columbus Urban League Young Professionals Nov 2014 - Jun 2016
    Co-Chair of Marketing and Public Relations committee.
  • Central Community House Of Columbus
    Chair Of Program & Resource Development Committee - Board Of Trustees
    Central Community House Of Columbus Mar 2012 - Aug 2014
    Event planning and fundraising committee
  • Abbott Nutrition
    Associate Brand Manager, Similac
    Abbott Nutrition Mar 2012 - Feb 2014
    •Managed Similac $22M AP&G budget with excellence, within +/-3% variance to plan •Developed direct to consumer marketing materials and internal PR campaign for launch of 2013 innovation Similac for Supplementation. •Responsible for 2014 product portfolio reformulation, driving cross-functional alignment, managing product label conversion, and developing key consumer awareness marketing materials and 2014 media campaign tactics.• Developed retail customer strategy presentations on unique consumer population sales opportunities• Assessed and implemented launch of unique package sizes for Similac and PediaSure to drive stock-up purchases for unique consumer population.• Implemented Catalina marketing assessment for PediaSure campaign to educate and inform low income households of our healthy nutritious products.• Evaluated and launched pilot for Patient Assistance Program designed to drive competitive share for tolerance formulas.

Jennifer Walton, Mba Skills

Strategy Marketing Leadership Marketing Strategy Brand Management Product Management Management Advertising Business Development Sales Event Planning Market Research Cross Functional Team Leadership Market Analysis Customer Insight Public Speaking Sales Management New Business Development Social Media Social Networking Consumer Insights Retail Recruiting Marketing Communications Cross Functional Alignment Presenter B2b Marketing B2b Marketing Strategy Consumer Marketing Marketing Analytics Team Development Team Engagement Digital Marketing Team Building Social Media Marketing Strategic Planning Microsoft Office Microsoft Excel

Jennifer Walton, Mba Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing Management & Strategy
  • UniversitĆ  Bocconi
    UniversitĆ  Bocconi
    Marketing & Strategic Management
  • Florida State University
    Florida State University
    Finance & Multinational Business Operations

Frequently Asked Questions about Jennifer Walton, Mba

What company does Jennifer Walton, Mba work for?

Jennifer Walton, Mba works for Sky Nile Consulting

What is Jennifer Walton, Mba's role at the current company?

Jennifer Walton, Mba's current role is 2024 YWCA Woman on the Rise. Beyonce shouted me out! #RWT2023 šŸ. I’m a bit of a chameleon. Former F100 Marketing Exec and Public Sector servant, I now help organizations build their brands and cultures!.

What is Jennifer Walton, Mba's email address?

Jennifer Walton, Mba's email address is je****@****ide.com

What schools did Jennifer Walton, Mba attend?

Jennifer Walton, Mba attended The Ohio State University Fisher College Of Business, UniversitĆ  Bocconi, Florida State University.

What are some of Jennifer Walton, Mba's interests?

Jennifer Walton, Mba has interest in Children, Cooking, Economic Empowerment, Civil Rights And Social Action, Competitive Salsa And Ballroom Dancing, Dance, Jazz, Poverty Alleviation, Painting, Human Rights.

What skills is Jennifer Walton, Mba known for?

Jennifer Walton, Mba has skills like Strategy, Marketing, Leadership, Marketing Strategy, Brand Management, Product Management, Management, Advertising, Business Development, Sales, Event Planning, Market Research.

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