Jennifer Bennett Email & Phone Number

Oakbrook Terrace, Il

Led team in analyzing and developing fact-based selling stories incorporating consumer and shopper insights from multiple data sources to expand retailer partnerships, grow brands and inform new product strategy. Managed team of 2 direct reports, and 2 on-site IRI resources.• Developed ACH’s Vision for Category Growth for Flavor Enhancements, an insights-based story utilizing ACH’s category expertise to maximize sales growth and retailer profits. Successful implementation in two key retailers (Walmart & Spartan Nash), resulting in +15% category sales growth and distribution expansion into 600 stores.• Drove “Partner with the Perimeter” strategy to help reverse declining trends in center store, by identifying strong partners for key ACH brands during key holiday seasons. Resulted in Karo® corn syrup placement in produce aisle, Weber® spice pallets in meat department and Spice Islands® and Weber® fast pack placement on meat counter.• Key team member of Innovation Group providing fact based recommendations during all phases of new product development via comprehensive overviews of potential new categories and competition, review of existing category pricing and promotional strategies, and post launch analysis of trade strategy execution.• Provided launch recommendations for Fleischmann’s Simply Homemade® Greek Yogurt baking mixes regional launch with regard to pricing, promotional strategies and recommended shopper target based on unmet consumer needs. Launch expected to generate +3% incremental sales to the base product line and expanded shelf space.• Utilized Kroger 8451 Shop data (formerly dunnhumby) to analyze promotional effectiveness of various promotional tactics for Spice Islands® brand, resulting in top performing key holiday season and sales bump of +20% during non-peak holiday periods.

Oakbrook Terrace, Il

• Led development of consumer promotion, trade promotion and shelving strategies/ programs that deliver brand objectives and provided direction and support to the Field Sales group. Identified strong category opportunities for expansion of Weber brand into adjacent categories via category exploration, opportunity gap analysis and target shopper, resulting in launch of Weber® BBQ sauce, a $5MM line (annually).• Identified key retailer targets based on category opportunity and retailer shopper target fit for Spice Islands® distribution expansion. Added distribution in 5 retailers, as well as premium spice exclusivity for Spice Islands® (92 SKUs) in all 200 Meijer stores. • Key team member in successful launch of Mazola® 40oz, a solution to defend against rising commodity costs. Launch stabilized declining profits and retailer sales for ACH, while offering a price competitive solution to consumers.• Managed all syndicated data suppliers (IRI, ACN/ Spectra, Marx Promotion Intelligence and NPD) including the $2MM budget for syndicated supplier needs and successfully renegotiated multi-million dollar syndicated supplier contract, each time with significant cost savings and added benefits for ACH. Most recent 2015 renewal, saved +$1.5MM over life of the contract.• Awarded ACH’s President’s Award twice for outstanding leadership: 1) successfully merging IRI and ACN contracts into one, with added services and cost efficiencies; and 2) successful launch of Mazola 40 oz.

Greater Chicago Area

Collaborated with Marketing, Sales and Consumer Insights teams at various consumer packaged goods companies (ConAgra, Keebler/ Kellogg, DMI, 3M, SC Johnson) to determine knowledge gaps and provide value-added solutions using syndicated data to guide decisions in key business objectives.• Maintained positive key relationships and led consulting efforts with key clients, increasing contract size and resources for more deeper analyses.• Responsible for overall client satisfaction by building client relationships, proactively identifying and developing solutions for key business issues, as well as training on IRI software.• Led team of 5, with 3 direct reports, supporting both sales and marketing teams at the client.• Presented analyses with insightful and actionable recommendations.• Influenced brand and sales strategies based on data implications.• Managed multiple category database reorganizations on an annual basis to enhance client’s ability to utilize information and ensure consistency of deliverables going forward.

Account Administrator for Oscar Mayer division of Kraft Foods.• Forecasted customer needs on a weekly basis to insure product availability.• Reported and analyzed monthly and year-to-date sales dollars and calculated appropriate discount amounts.

Mba, Marketing

Bachelors, Marketing

Activities and Societies: Gamma Phi Beta