Jennifer White Boehm Email & Phone Number

Louisville, Ky, Us

Louisville, Ky, Us

Chicago, Illinois, United States

Chicago, Il

Chicago, Il

- Developed and execute quantitative and qualitative research for a variety of clients in the financial services and telecommuncations industries- Conducted custom consumer research, from ideation to survey creation and programming to final report documents, including explanation of methodology to significance of data results and key insights and opportunities- Managed qualitative field work projects, including the design of mystery shopper instructions and post-shop surveys-… Show more - Developed and execute quantitative and qualitative research for a variety of clients in the financial services and telecommuncations industries- Conducted custom consumer research, from ideation to survey creation and programming to final report documents, including explanation of methodology to significance of data results and key insights and opportunities- Managed qualitative field work projects, including the design of mystery shopper instructions and post-shop surveys- Analyzed consumer surveys, including production of data tables with cross-tabulation of multiple subgroups and in-depth coding of verbatim responses- Responsible for the presentation of client data, from PowerPoint creation to actual presentation of data on the phone or at an in-person client meeting- Wrote custom research proposals on an as-needed basis, with project scoping and pricing - Managed multiple direct reports and responsible for career management, mentorship, and performance reviews Show less

Chicago, Il

- Provided consumer insights on specific target demographics for new business and current clients, gathering insights from third-party research, conversation analysis and surveys for brands like Frito-Lay, merci Chocolates, SUBWAY restaurants, Bertolli, Werther’s Original Sugar-Free, Dell, and IBM - Conducted and analyzed custom consumer research for clients, from writing initial scope of work with recommendations for most accurate results- Analyzed research on clients’ share of online… Show more - Provided consumer insights on specific target demographics for new business and current clients, gathering insights from third-party research, conversation analysis and surveys for brands like Frito-Lay, merci Chocolates, SUBWAY restaurants, Bertolli, Werther’s Original Sugar-Free, Dell, and IBM - Conducted and analyzed custom consumer research for clients, from writing initial scope of work with recommendations for most accurate results- Analyzed research on clients’ share of online conversations – qualitative and quantitative analysis of sentiment, keywords and topics of discussion for compilation into comprehensive monthly and quarterly reports- Managed multiple analysts and was responsible for general oversight of their careers at the agency- Planned and wrote point-of-view documents for agency marketing, including original research on consumer opinion of recommendations- Recommended how best to measure campaign/program ROI, consulting on specific goals for social media impressions and marketing and sales KPIs- Led project management for the agency including: resource allocation, weekly timelines, budgets, vendor relationships, client management and internal communication among account teams- Helped establish Zócalo Group’s community platform, including vendor research, software analysis and compilation of user insights- Was responsible for the deadline-driven launch, management and moderation of key social media channels (including Facebook and Twitter) and microsites for clients Show less

- Launched the WOMMA Speaker's Bureau to refer members and non-members to both domestic and international marketing conferences - Supervised national conferences for over 1500 marketing executives, including deep involvement in deciding the conference agenda, invitation of over 70 speakers per event, coordination of Association staff, vendors and hotel employees for all pre-event banquets and meetings; tracked attendee registration, billing and post-conference distribution of audio and… Show more - Launched the WOMMA Speaker's Bureau to refer members and non-members to both domestic and international marketing conferences - Supervised national conferences for over 1500 marketing executives, including deep involvement in deciding the conference agenda, invitation of over 70 speakers per event, coordination of Association staff, vendors and hotel employees for all pre-event banquets and meetings; tracked attendee registration, billing and post-conference distribution of audio and PowerPoint materials- Helped publish the first-ever volume of "Measuring Word of Mouth," a collection of white papers on word of mouth research - duties included obtaining quotes from potential printers, managing graphic designer and tracking the receipt of all white papers for insertion into the book Show less

- Mediation and close work with wedding clients including menu and décor selection- Day-of event work involving the itinerary creation and personal client care such as merchandise research and wardrobe maintenance; coordinated vendors before and during the actual wedding