The Director of Digital Marketing & Creative Services (DDM) leverages the latest digital marketing technologies in building Feeney’s brand, and is a significant contributor to the company’s overall growth. Feeney has several established digital programs (social, web, email, video) in place, all working together in concert to maximize usage of digital assets and ensure consistency in messaging across all platformsJOB RESPONSIBILITIES• Marketing Strategy, Analysis and Planning – in conjunction with the DPM• Creative Direction• Asset Creation and Management• Photography and Video assets• Manage the design and layout of templates, letterhead, business cards• Website updates and management (internal and external)• Social Media Strategy and Production• Email Strategy and Production• Video Strategy and Production• Public Relations (including the Brand Ambassador program)• Content development: blog, case studies, native articles• Marketing tools and applications• NetSuite marketing specialist• Reporting, KPI and Metrics Planning – in conjunction with the Director of Product Marketing

From identity design through marketing collateral and strategy, I partner with individuals and small businesses to help tell their story and reach new audiences.

Responsible for the planning, creation, implementation and performance evaluation of digital marketing communications including web pages, web listings & ads, emails, video, blogs and social media programs. Works closely with retail and product marketing, upper management, and ownership to ensure that all programs and messaging are consistent with the overall marketing strategy and company mission/vision.

Responsible for creative execution of marketing programs on feeneyinc.com as well as on social media and email. Video planning, script writing, and direction.

Single mom blogger on issues of ADHD, elementary school, co-parenting, dating, and keeping up artistic and musical pursuits while being a mom.