Jennifer (Tishman) Willey Email & Phone Number

Matawan, New Jersey, Us

Accelerates growth for companies and people by advancing women at work, empowering men to be 'modern male leaders,’ inspiring purpose-driven leaders, creating confident communicators and cultivating cultures of collaboration. I leverage my unique 25+ years of experience across leadership, strategy, marketing, communications, consulting and training to create insights-to-action programs and inspiring keynotes and content that drive behavior change and shifts mindsets.• Diagnoses, designs and delivers highly interactive impact leader and team learning and development programs, leveraging original tools and research in combination with best-in-class methodologies and resources. • Partners with HR, business stakeholders and leadership to create data-driven training and coaching. • Provides 1:1 coaching and partnership to leaders on business, organizational and team needs to learn, grow, adapt and thrive; along with 1:1 coaching to employees on communication, business strategy and cross-functional collaboration.• Proprietary Intellectual property programs focus on Purpose-Driven and Effective Leadership, Confident Communications, Innovation and Business Growth, and Building Inclusive Cultures.• Specializes in working with companies focused in omnichannel marketing, digital media/advertising, technology and life sciences.Learn more at Wet-Cement.com and AdvanceWomenatWork.com

New York, Ny, Us

Gender Equality Subject Matter Expert for the DPAA Women's Empowerment Initiative, WE.DOOH. Advisory board member.

Paris, La Defense, Fr

Global Advisor to Comexposium Japan on topics including Gender Equality, Leadership and Innovation. Co-host and Keynote Speaker for signature events including Ad:Tech Tokyo, serving 15,000 technology and marketing leaders, and Brand Summit One-to-One, Executive Media, Marketing and Technology events.

We have one simple mission: to stamp out impostor syndrome worldwide. Impostor-related feelings lead to unproductive behaviors like holding back, chronic procrastination, self-sabotage, and burnout. Left unchecked, impostor syndrome is costly not just for individuals, but for organizations as well. As a Licensed Associate of Impostor Syndrome Institute, I offer the same Rethinking Impostor Syndrome™ program that’s changed the lives of over 500,000 people around the world.

Ventura, Ca, Us

San Diego, Ca, Us

Leads strategy, marketing, sales and partnerships for Independa's Commercial and Consumer business units. Helps companies focused on delivering innovative customer and patient experiences across Health and Wellness, Longevity and Retail to leverage new technology to improve the quality of life. Functions as an 'extension to the team' of our strategic partners to help develop business models to launch new models of care. Represents the brand at industry conferences, by sharing her expertise in the Senior Living and Healthcare Technology industries. Independa is dedicated to helping older adults and the disabled live in the place of their choosing in a safe, connected and engaged manner.

Us

Builds enterprise-wide, strategic commercial and non-traditional partnerships including Consumer health and wellness manufacturers and Retailers; Technology Providers and Complementary Media Companies. Differentiates WebMD and Medscape through thought leadership and brand evangelism at conferences, event activations and in the Trades. Leads strategy development with top customers, collaborating with sales and Marketing Sciences to create innovative, cross-channel marketing solutions using proprietary data and insights, custom content, market research, digital and point-of-care platforms and brand equity. Leads strategy and corporate relations for enterprise-wide Walgreens partnership.

Us

Led national consumer and professional advertising sales teams including hiring, training, coaching and development. Drove business strategy, program development and approach for key consumer verticals, including the world’s leading Consumer Health companies, Retailer, Hospitals, and Insurers. Led top-level business development with executives across key clients. Developed and deployed marketing materials and narratives, built sales development programs and executive presentation training materials. Managed teamwork and cultural dynamics of NY and Midwest teams. Represented WebMD at industry events and conferences. Led collaboration and strategy for the first omnichannel partnership and integrated program with GSK and Walgreens.

Atlanta, Ga, Us

Led Sharecare's Consumer Media business, building a cross-functional sales organization, driving all strategic partnerships across Sharecare.com, RealAge and DailyStrength. Built and managed the sales, strategy, account management, ad operations and marketing teams. Responsible for revenue and sales growth including: driving the achievement of customer acquisition and retention, providing market feedback to seed new product development and refining of current data-driven products, maximizing revenue potential for current assets and providing direction on new products. Revenue responsibility included hiring, restructuring existing staff, training of new hires and skill development. Created new go-to-market positioning and trained teams on approach and narratives. Led the integration of the RealAge and Sharecare Sales, Client Services and Account teams. Drove top-level client and agency relationships to deploy new products and programs leveraging Dr. Mehmet Oz, Mobile and Early-stage Artificial Intelligence, with leadership at Publicis Health Media, Draft Worldwide, Razorfish and others. Part of the Executive Team throughout the Sharecare acquisition of RealAge, a subsidiary of Hearst.

New York, Ny, Us

Created go-to-market approach and business strategy for growth within the Health and CPG verticals, across data and content partnerships, new product development and sales’ account planning. Managed the Advertising Sales, Planning, Account Management and Sales Development teams, creating innovative programs and ad products traversing content (from AOL’s Owned and Operated properties and Huffington Post), social (the first user-generated content ad products for Health) and data-driven programs (leveraging the AOL Network and Advertising.com). Led the integration of the business development partnership with Everyday Health.

Managed advertising sales teams responsible for top Consumer Health/OTC and Pharmaceutical accounts. Led collaboration with Brand Managers and advertising agency strategic planners and buyers to drive new business by deploying innovative marketing solutions, including award-winning, first-ever social media program for Pfizer, custom educational engagement programs for Novartis and data-driven, HIPAA-compliant targeting and measurement education and adherence programs for AstraZeneca.

Developed and sold multi-channel Patient Education Programs. Built first-ever Strategic Partnership with Johnson & Johnson, which led to the invitation to serve as an extended member of their Global Marketing Team. Drove first cross-channel programs leveraging NY Times Best-selling “YOU The Owner’s Manual” series, with Dr. Mehmet Oz and Dr. Michael Roizen. Led Integration effort of RealAge assets, market positioning and team into Hearst Digital after acquisition.

Sunnyvale, Ca, Us

Built and developed client and agency relationships to sell the industry’s first-ever addressable media and measurement programs in partnership with Nielsen-Catalina, “Consumer Direct,” for companies like Masterfoods, Pfizer and Johnson & Johnson. Partnered with music-platform Launch to co-develop and sell the first brand-sponsored music channel for M&Ms. Sold and developed the first-ever patient education focused “Health Centers” for Bristol-Myers Squibb and first-of-its kind interactive, celebrity-centric Breast Cancer Awareness Month program for Aventis.

Taught all disciplines of fitness classes, from Aerobics, Toning/Calisthenics, Step, Strength/Weight Training, and others at New York Health and Fitness, World Gym, Cornell University Physical Education Dept., and more.

Responsible for building the strategy and sale of the first-ever interactive TV ads, for the Interactive Program Guide, a digital TV advertising platform, by partnering with media and marketing leadership at L’Oreal, AstraZeneca and Hot Jobs. Developed and deployed the launch marketing and sales positioning materials and trained the multi-channel advertising sales team. Led development of the first ad trafficking system for interactive TV advertising with IT management consultants, top clients and ad agencies.

Gb

Led business analysis and strategy for projects including the development of Barnes & Noble’s personalization data management system and Organic Media’s digital advertising trafficking system. Represented the consulting practice for PwC for a six-month assignment to recruit top talent from Princeton, Duke, Drexel University and University of Pennsylvania.

Columbia, South Carolina, Us

On-air TV journalist for the local CBS affiliate, including live coverage for national stories. Team Player of the Year (1997): First-time award for outstanding teamwork and professionalism

Sole anchor of the morning news for local ABC affiliate. Senior reporter covering local events. Co-host of the annual, live televised fundraising program and hosted local live events. Employee of the Year (1997): Award for outstanding contributions and excellence in reporting

Ithaca, Ny, Us

B.S. Communications, School Of Agriculture And Life Sciences

Education record

Diversity And Inclusion Certificate

Entrepreneurship Pioneers Initiative Certificate, Entrepreneurship/Entrepreneurial Studies

Management Essentials

Building A Successful Diverse Business