Focused on increasing mission impact with sustainable marketing solutions for American Macular Degeneration Foundation.

As a Marketing Behaviorist I use behavior and data science to help purpose-driven businesses and organizations get results. Neuroscience, decision science, body language science, consumer behavior science, and nearly 10 years of web marketing experience give me a framework for leveraging unconscious, even irrational consumer behavior in a way that gets your emails opened, your calls-to-action clicked, and your ideas understood.Verilliance started as a popular blog and twitter… Show more As a Marketing Behaviorist I use behavior and data science to help purpose-driven businesses and organizations get results. Neuroscience, decision science, body language science, consumer behavior science, and nearly 10 years of web marketing experience give me a framework for leveraging unconscious, even irrational consumer behavior in a way that gets your emails opened, your calls-to-action clicked, and your ideas understood.Verilliance started as a popular blog and twitter presence on the topic of neuromarketing in 2009, and launched as a consultancy in 2013. Some highlights: * Designed proposal leveraging behavioral science for green energy client that won out over lower-priced competitors and resulted in millions of dollars in contracts. *Designed campaign for industry prospect event to reach ambitious goal of 20 attendees. 2 days into the campaign the client had to book a larger venue to accommodate over 50 respondents, and conversion rate doubled at the event. *Applied conversion rate optimization to new donation page for non-profit client, resulting in significant, above industry average increase in donor conversions. *Instrumental in increasing alumnae engagement via social media, and a 3% and growing increase in donor participation.*Applied conversion rate optimization to client home page resulting in immediate doubling in email captures. Show less

• Introduced more effective sales techniques resulting in a 30% increase in response rate.• Envisioned and designed database relationships and UI for the project management, time tracking, and billing system for DISC enhancing from multiple documents and tools to one system, saving the firm an estimated $60,000 in admin time over five years.• Promoted to Chief Innovation Officer as a result of rolling out innovative plans and procedures in web marketing for clients and for… Show more • Introduced more effective sales techniques resulting in a 30% increase in response rate.• Envisioned and designed database relationships and UI for the project management, time tracking, and billing system for DISC enhancing from multiple documents and tools to one system, saving the firm an estimated $60,000 in admin time over five years.• Promoted to Chief Innovation Officer as a result of rolling out innovative plans and procedures in web marketing for clients and for DISC.• Managed a portfolio of key accounts, driving success in search marketing, SEO technical audits, SEO keyword research and copywriting, brand positioning within the web, ROI reporting, and usability design for conversion rate optimization.• Produced and implemented web marketing plans with specific timelines and inter-dependencies among people, processes, and budgets.• Completely upgraded and redesigned for usability DISC’s multi-thousand dollar documents for training clients in all facets of SEO and ROI reporting.• Trained and mentored a small team of SEM professionals on best practices for customer satisfaction and retention. Show less