For First National Bank of Nebraska, the largest privately owned bank in the United States, I developed, executed and measured integrated digital communications campaigns that helped humanize the banking experience for current and prospective customers - connecting them with the bank in meaningful ways with the goal of driving new customer development and existing customer retention across the bank’s seven state service area. I developed strategic opportunities for bank employees… Show more For First National Bank of Nebraska, the largest privately owned bank in the United States, I developed, executed and measured integrated digital communications campaigns that helped humanize the banking experience for current and prospective customers - connecting them with the bank in meaningful ways with the goal of driving new customer development and existing customer retention across the bank’s seven state service area. I developed strategic opportunities for bank employees, customers and prospective customers to become genuine brand ambassadors by taking part in shared experiences that highlighted the bank’s commitment to community-focused initiatives, such as neighborhood revitalization, community partnerships and stable housing. Tangible example:Habitat for Humanity Global Village Trip: I engineered a comprehensive real-time digital media content plan and extensively trained 12 First National Bank contest winners (6 customers and 6 employees) on how to effectively share and further the online reach of their experience building a Habitat home in Eastern Europe.Brand ambassadors shared their emotional stories through social media updates and blog posts that effectively increased: - Brand awareness of the bank across its seven state footprint, its commitment to stable housing and partnership with Habitat for Humanity - Internal and online engagement with employees, customers and potential customers - Traffic to the website, blog and social media assets - Earned media placements You can view Global Village Trip blog posts here: https://unforgettablefirsts.com/habitat/Branch Manager TrainingI created a comprehensive communications guide/playbook and collaborated with branch managers in all seven states to help them better recognize and take advantage of public relations, social media and business development opportunities in their communities. Show less

SMAC! Sock Monkeys Against Cancer was a social enterprise I created that provided a "creature comfort" (a stuffed animal SMAC! monkey) to those with/impacted by cancer. Beginning with just a concept, I successfully raised $35,000 through the crowdfunding platform StartSomeGood to raise money to jump start SMAC! operations. At that time, the SMAC! campaign opened with the highest-earning first day in the history of StartSomeGood, raising over $5,000 within 24 hours.To date, more than 3,000… Show more SMAC! Sock Monkeys Against Cancer was a social enterprise I created that provided a "creature comfort" (a stuffed animal SMAC! monkey) to those with/impacted by cancer. Beginning with just a concept, I successfully raised $35,000 through the crowdfunding platform StartSomeGood to raise money to jump start SMAC! operations. At that time, the SMAC! campaign opened with the highest-earning first day in the history of StartSomeGood, raising over $5,000 within 24 hours.To date, more than 3,000 SMAC! monkeys are comforting cancer patients across the globe. Show less

I served as a leading voice in the national debate about funding for scientific research for lung cancer through my social media movement called "WTF?". My use of social media to raise awareness was also recognized in the Huffington Post: “The Inspiring Jennifer Windrum and the W.T.F. Campaign.” (http://www.huffingtonpost.com/2morrowknight/jennifer-windrum-wtf_b_841768.html)

While at Swanson Russell, I developed and executed comprehensive strategic public relations, media relations, social media relations and influencer relations plans and tactics for national consumer product launches.I also provided strategic oversight, planning and counsel for all public relations staff and clients - I secured and retained high-profile clients such as Purina Mills, Creighton University Medical Center, Sergeant's Pet Care Products, Wolfe Eye Clinic and Physicians… Show more While at Swanson Russell, I developed and executed comprehensive strategic public relations, media relations, social media relations and influencer relations plans and tactics for national consumer product launches.I also provided strategic oversight, planning and counsel for all public relations staff and clients - I secured and retained high-profile clients such as Purina Mills, Creighton University Medical Center, Sergeant's Pet Care Products, Wolfe Eye Clinic and Physicians Mutual.Moreover, I led internal efforts to introduce social media strategies and tactics to our agency and clients, producing profitable results and satisfied clients. I specialized in social media for public relations campaigns as well as crisis communications and online and offline reputation management.Due to my efforts at client development, retention and cultivation, I grew a staff from from one to five full-time employees in three years.Finally, I secured international publicity for my agency on American Idol by creating a “Welcome to Omaha, American Idol,” crop circle, which aired during the show premiere, Super Bowl XLII commercial and season finale. Show less

While at Ervin & Smith, I created and executed highly creative and successful public relations campaigns for wide variety of clients, including TD Ameritrade, Securities America, HearthStone Homes, Pinnacle Sports and 21st Century Systems, Inc.Through strategic business development and leadership, I also built the Ervin & Smith public relations department from one to four full-time employees in nine months.Additionally, making full use of my background as a television reporter… Show more While at Ervin & Smith, I created and executed highly creative and successful public relations campaigns for wide variety of clients, including TD Ameritrade, Securities America, HearthStone Homes, Pinnacle Sports and 21st Century Systems, Inc.Through strategic business development and leadership, I also built the Ervin & Smith public relations department from one to four full-time employees in nine months.Additionally, making full use of my background as a television reporter, I secured top-tier media placements for then lesser-known clients, including in Reuters as well as on Bloomberg TV and the online version of the Wall Street Journal. Show less

As the point person for all of the mayoral and city official communications, I coordinated and responded to the media on behalf of the mayor and 16 city departments. Moreover, I learned Mayor Daub’s voice and composed the mayor's annual city budget presentations, State of the City addresses, speeches, media statements and more. Due to my success working in his office and for the city’s 16 departments, I served as Communications Director during Mayor Daub's re-election campaign.When I… Show more As the point person for all of the mayoral and city official communications, I coordinated and responded to the media on behalf of the mayor and 16 city departments. Moreover, I learned Mayor Daub’s voice and composed the mayor's annual city budget presentations, State of the City addresses, speeches, media statements and more. Due to my success working in his office and for the city’s 16 departments, I served as Communications Director during Mayor Daub's re-election campaign.When I became Press Secretary and Communications Director for Mayor Daub’s in 1999, his approval rating among the voters was at 32%. As a result of my efforts, 2 ½ years later, my team’s public affairs, public relations and crisis communications tactics helped catapult the Mayor’s approval rating to nearly 70% among Omaha voters. Show less

Working as a television reporter, I acquired a keen sense of story-telling in a concise format. Many of my assignments required me to translate complex issues into understandable stories for wide audiences. Moreover, as a television personality, I Iearned to successfully work under extreme deadlines and pressure. This job also helped me to become an excellent public speaker.