Manager, Digital Operations
Current- Managing day-to-day operations and content strategy for EpsonTour.com and the LPGA owned event websites- Managing editorial calendar for EpsonTour.com & LPGA.com, delegating daily assignments to staff and freelancers- Creating new content to showcase athlete personalities keeping them as interactive and engaged with the LPGA and Epson Tour websites - Updates and maintains website content including press releases, news, entertainment and feature story content- Developing and maintaining relationships with vendors to work on exploring new digital opportunities- Implementing online sponsor programs via advertisements, features, e-blasts and delivering requirements in contractual agreement- Assisting with social strategy and posting to all social media platforms- Incorporating content into social media applications to drive traffic to lpga.com and symetratour.com- Analyzing online and mobile traffic metrics for tournaments and site as a whole while implementing new strategy based on data gathered. - Working with all aspects of the Epson Tour’s social media programs which continue to grow and working with the LPGA social media team to continue to grow the fan base. - Worked with team to create a successful redesign of symetratour.com including learning new Content Management System and training members to use the tool.- Developing an improved weekly e-newsletter strategy for LPGA and Epson Tour while also growing the fan base.- Managing the fulfillment of e-newsletters/e-blasts for LPGAProShop.com, tournaments and sponsors.- Maintaining LPGA and Epson Tour photo library and Getty Images relationship & fulfilling internal and external photography requests- Collecting, distributing, & responding to fan feedback received through e-mail- Covering weekly tournament action- Partnered with Communications team to implement athlete-focused “Outside the Ropes” strategy that delivered an increase in editorial coverage.