Entertainment is in our blood. We develop inspired experiences and authentic connections for your brand. Co-Directors Jennifer Woolford and Katie Stuart matchmake events and brand sponsorships that drive excitement and brand loyalty.With our passion for creating imaginative and engaging ideas, we co-direct experiences that bring brands together with the very audience they want to reach. It's about the lasting impression, the enthusiasm, the images, the sharing of delight – and wanting MORE.  Ta-da!

As Make It Better Foundation's Senior Director of Strategic Partnerships, support the organizations trusted mission to identify, support and promote the most impactful nonprofits in their sector, thereby accelerating efforts. to make life, and the world better. Honored to support impactful storytelling and content strategies, while growing a network of well-informed, committed philanthropists, social entrepreneurs and media partners that are passionate about making a difference.

Partners Jennifer Woolford and Carol Gies Dietz have decades of experience in consumer and market research, business and media strategy, and trade & consumer show management. 4insights Experiential creates strategies that are customized and multifaceted: left-brained research and strategy driven…and right-brained, imaginatively creative. Programs are designed to integrate perfectly with online marketing and social media.

Jennifer has experience leading some of the largest grand opening events and festivities during her 2 decades long Mart tenure. She was part of the Senior Team that developed the US Launch of the One of a Kind Show, handled all marketing communications/media and PR for events including NeoCon, the launch of Art Chicago at the Mart, The Armory Show in NYC and grand opening of The High Point Furniture Market, in North Carolina.Prior to leading the consumer shows,. Jennifer developed MMPI’s award winning in-house ad agency of 50 account executives, copywriters, design and web managers, along with the Media Relations and Corporate Affairs/ Cause Marketing teams.Jennifer directed the agency’s high service performance during acquisitions and new show launches within Merchandise Mart Properties 12 buildings: including The LUXEHOME Luxury Kitchen & Bath Center in Chicago, Pier 92/94 in New York, The High Point Furniture Market, and Showroom buildings in Chicago, New York, Washington D.C , Los Angeles and Boston as well 30 annual trade and consumer events.