Jennifer Wu Email & Phone Number

Irvine, Ca, Us

Commerce, California, Us

Spearhead the development and execution of integrated brand campaigns, product launches, and seasonal marketing initiatives, ensuring alignment across multiple channels including social media, PR, and digital platforms. Lead strategic PR outreach and media relations efforts, crafting compelling narratives and securing press coverage that amplified brand visibility and engagement. Manage the planning and execution of social media campaigns, growing brand presence and engagement through targeted content creation, influencer partnerships, and community management. Drive cross-functional collaboration, coordinating with Licensors, Partners, and global teams to amplify marketing efforts and ensure consistent brand messaging across all touchpoints. Utilize insights from market research, consumer trends, and competitive analysis to refine product positioning and identify new marketing opportunities. Orchestrate strategic partnerships maximizing brand impact at global trade shows and industry events.

Calabasas, Ca, Us

Drove global brand go-to-market plans, managed P&L's, presented games to key stakeholders and 1st Parties, facilitated licensing and marketing partnership opportunities, strategized with data-driven competitive analysis, negotiated contracts, briefed and commissioned outsource assets, worked collaboratively with internal and external international developers (heavy focus on APAC), and controlled visual brand across several titles spanning from Premium Mobile to unannounced AAA console and PC titles.Product Portfolio: • Eiyuden Chronicle: Hundred Heroes• Gunfire Reborn• Human Fall Flat• Wuchang: Fallen Feathers• Upcoming AAA title from Nesting Games

Carlsbad, Ca, Us

Shepherded over 60 products in Upper Deck’s Entertainment Trading Card product portfolio from conception to release. Owned P&L, licensor relations, solicitations, packaging design, marketing initiatives, approvals, and business strategy.Trading Cards:• Fleer Ultra Midnight Sons• Fleer Ultra Wolverine• 2022 Marvel Masterpieces [Dan dos Santos]• Marvel Funko POP! • Marvel Anime Vol. 2• Marvel Allegiance: Avengers vs. X-Men• Marvel Platinum• Marvel Beginnings: Series 1 Vol. 2• Upper Deck Cosmic• Jay & Silent Bob Reboot• Fleer Ultra Avengers• Marvel Studios The Falcon and the Winter Soldier • Marvel Studios WandaVision • Marvel Studios Allure • 2022 Marvel Unbound• Marvel Metal Universe Spider-Man • 2021 Marvel Premier• Hasbro Marvel Legends • Marvel Studios Black Diamond • Marvel Metal Universe X-Men • Marvel Studios SDCC Special Edition Exclusive• Marvel Unbound• The Crow Weekly• Marvel Studios Black Widow Weekly• James Bond Villains and Henchmen• 2020-21 Marvel Annual • 2020 Marvel Masterpieces [Dave Palumbo] • Marvel Studios Avengers: Endgame • Marvel Ages • Disney The Lion King • Disney Mickey Mouse • Marvel Anime • 2020 Overwatch League Series 1 • Marvel’s The Punisher Season 1 • 2019-20 Marvel Annual • Marvel’s Spider-Man: Far From Home• Disney Princesses• Marvel Deadpool • Marvel Flair • Marvel Agents of S.H.I.E.L.D. Compendium• James Bond Collection • The X-Files: UFOs and Aliens Edition • Alien 3 • Marvel Studios: The First 10 Years • Marvel 80th Anniversary • 2019 Marvel Premier • 2019 Marvel Gallery SDCC Exclusive• 2018-19 Marvel Annual• 2018 Marvel Masterpieces [Simone Bianchi]• Marvel Studios Ant-Man and the Wasp• Marvel Studios Avengers: Infinity War• Aliens• Marvel Studios Black Panther• Marvel’s The Defenders • Marvel’s Daredevil Season 1 & 2• Predator Weekly • Marvel’s Agent Carter• Marvel Studios Thor: Ragnarok • 2017-18 Overwatch League High Series • 2017-18 Overwatch League Inaugural Set

Carlsbad, Ca, Us

Managed Art Acquisition team, provided art direction, artist communication, contract negotiation, and approvals for Entertainment Trading Card Sets, Physical and Digital Games, and created product briefs for Fine Art Prints. Key contributor in world building as well as Concept, Environment, Character, and UI Creation and Design for Original IP games.Trading Cards:• 2020 Marvel Masterpieces [Dave Palumbo] • 2019 Marvel Flair • 2018 Marvel Masterpieces [Simone Bianchi] • 2018 Fleer Ultra X-Men • 2018 Predator Weekly• 2017 Marvel Premier • 2017 Fleer Ultra Spider-Man • 2016 Marvel Captain America 75th AnniversaryGames:• 2018 Legendary DXP Digital Deck Building Game - Alamyth Expansion• 2018 Legendary DXP Digital Deck Building Game - Alamyth• 2018 Legendary: A Marvel Deck Building Game - World War Hulk• 2018 Dark Legacy: The Rising • 2017 Legendary: A Marvel Deck Building Game - Organized Play Kits #1-3• 2017 Legendary: A Marvel Deck Building Game - X-Men• 2017 Legendary: A Marvel Deck Building Game - Marvel Noir Expansion• 2017 Shark Island • 2017 Dungeon Draft • 2017 Pack of Lies • 2017 Dread Draw

Carlsbad, Ca, Us

Contracted artists within budget and provided Art Direction to ensure fully approved deliverables made to product specifications arrive on schedule for Trading Card Sets, Physical and Digital Gaming products, and Fine Art Prints. Engaged in product research and development.Trading Cards:• 2017 Clerks • 2016 Alien Anthology• 2016 Marvel GemsGames:• 2017 The Dingo Ate The Baby• 2017 VS System 2PCG: The Predator Battles• 2017 VS System 2PCG: The Alien Battles• 2016 The Crow: Fire it Up!• 2016 Legendary: A Marvel Deck Building Game - Civil War• 2016 Legendary: A Marvel Deck Building Game - Deadpool Expansion• 2016 Legendary Encounters: A Firefly Deck Building Game• 2016 Legendary: A Big Trouble in Little China Deck Building Game • 2016 Legendary Encounters: An Alien Deck Building Game Expansion• 2015 Legendary: A Marvel Deck Building Game - Secret Wars, Vol.2• 2015 Legendary Encounters: A Predator Deck Building Game

Children's Book IllustratorEditorial IllustratorAdvertising Illustrator Graphic Designer Comic Book and Graphic Novel ColoristFine ArtistClients: Intelligent Energy, Small Dog Electronics, Julie Song Ink

San Diego, California, Us

Provided detailed background information on artists and artwork the gallery represented to clients. Curated personal collections for clients and built cherished and memorable relationships between collectors, the gallery, and represented artists. Promoted gallery show events, hung and handled framed artwork, and facilitated sales and commissions, scheduled transfer of artwork, and provided guidance with custom framing.

Art Directed, Edited, Designed, and Illustrated interactive and educational Children's Books and created screens and buttons for UI usage in the App.

Developed creative lesson plans and curriculum for teaching English as a foreign language to children from kindergarten up to middle school. Made weekly learning assessments and plans to increase each student's aptitude, communicated with parents, administered standardized tests and scoring, and worked with special needs students.

Recruited, trained, and supervised employees. In charge of payroll, customer service, complaint handling and resolution, advertising, and retail operations management. Established profit and growth strategies as well as cost-reduction strategies.

New York, Ny, Us

Conceived and actualized a brochure that embodied Tekserve’s “country store feel”. Managed a team of interns to create films to send to Apple describing the reseller’s customer and employee interaction. Certified Apple Product Professional.

Westlake Village, Ca, Us

Ensured customer satisfaction and loss prevention. Trained and supervised new employees.

Masters Of Fine Arts, Illustration

Bachelor Of Arts, Studio Art, Media Studies

Education record