Jennifer Norwood Wulff, Mba Email & Phone Number

Lead Pfizer-CARE International collaboration to develop model to improve gender equity amongst Community Health Workers (CHF) in CARE countries, launching pilot in Bangladesh.

Drive Innovative Strategy & deliver transformation for Global Commercial Brand Teams across Pfizer Business Units, Payers & Specialty pharmacy partners. Develop Strategy & Lead Teams to support specialty patients in their journey from diagnosis through adherence & outcomes using innovative data analytics, AI-driven platforms & “smart” digital technologies.Deliver on Pfizer’s mission: “Breakthroughs that Change Patients’ Lives” by devising strategic vision, road map & program metrics. Lead program teams to launch “industry firsts” for patients & Hubs. Impact & Value delivered across Pfizer Business Units providing enhanced specialty patient services : rare disease, oncology, vaccines, gene therapy research programs & inflammation/immunology.

Program Lead for new cross-Business Unit, multi-year program, Pfizer Patient Services of the Future,” supporting Pfizer’s commercial specialty product portfolio. Lead strategic vision, overall program governance, manage budget exceeding $20M, implementation of new digital technologies. data analytics & AI insights platform & programs to support Specialty patients (rare disease, oncology, vaccines) from diagnosis through treatment, adherence & outcomes. Transform patient experience through collaboration with Customer Experience teams, Specialty pharmacies, Payers, Hubs, Digital partners. “Patient Services of the Future” Program identified as a top Pfizer digital patient priority program with regular program reports to the Pfizer Board & CEO.

Remote/ Md/Nyc

Strategic Partnerships & Clinical Innovation: Develop Strategy, Lead Global Cross-Functional Teams to advance Pfizer's Global Product Development program in digital health, clinical research, patient technology, decentralized trials. Develop Pfizer's "New Normal" post-COVID-19 Global Strategy

New York City Metropolitan Area | Remote

Successfully lead multiple "Industry-first" and "Pfizer-first" initiatives to drive global Clinical Innovation using digital platforms, new patient technologies, real world data and policy. Develop multi-channel strategies resulting in digital transformation for patients, sites & customers.

New York City Metropolitan Area

Commercial Customer Strategy| Digital Health| Brand Teams | Real World Data| Innovation Fellow Develop Channel Strategy for Pfizer Commercial Brand & Field teams focused on Electronic Health Record (EHR) Data, ePrescribe (eRX) & ONC Meaningful Use Policy to expand Pfizer customer engagements & increase access with Government Payers, Large Health System Customers. Selected as Pfizer’s First "Innovation Fellow" from across all Pfizer organizations for year long Strategy & Innovation role, reporting directly to VP of Pfizer Corporate Strategy & Innovation. Develop & Lead implementation of new customer facing digital health programs resulting in increased customer and patient engagement, uptake & value to Pfizer brand teamsAnalyze market trends and business imperatives to identify and incubate new customer & market opportunities with payers (Commercial & Government)

New London, Connecticut, United States

Informatics| Health Consultant| Policy, ONC | Standards | Interoperability | Develop innovative digital health and healthcare informatics projects to advance Pfizer's clinical trial programs. Devise digital & policy based solutions to solve key business challenges and transform clinical research, safety reporting and patient engagement. Engage with federal and state agencies and external partners to create clinical interoperability standards, define use cases for health technology at the Federal level and identify opportunities and needs around emerging health technology landscape for PfizerDigital Health Internal Consultant: Serve as global health IT subject matter expert across Pfizer organizations; Provide insights and strategic recommendations to Senior leadership as input for strategic & Ops planning Health policy: Analyze impact of health technology related policy on Pfizer's business and customers; Develop comments & feedback on draft legislation and proposed rules for Pfizer comment

Washington, Dc Area

Entrepreneur| Digital Health Consulting | Electronic Health Record Planning | Launch MedImprove LLC to provide Digital health, policy & strategy consulting for Technology companies, health systems & healthcare providers. Collaboration with HHS Office of National Coordinator, HIMSS, HL7, CDISC, eHI, AHIC/RHIOs. Clients included Pfizer, J&J

Subject matter expert & consultant on digital health, policy and business transformation to CHIDS members to faciltate understanding of growing digital health landscape; recommend positioning for firms to maximize emerging opportunities (members included J&J, Pfizer, UMD Health System, Allscripts , tech vendors start ups); Co-authored White paper: “HIT research areas include state level HIT activities and analysis, PHRs and EHRs”

Project manager - Accenture team at interactive marketing & ad agency developing integrated media campaigns & launches for Clients including Boston Scientific, Mayo Clinic, Oral B, Texas Instruments, Kellogg’s, Harley Davidson • Devise digital business strategies, SEO & media plans resulting in direct sales increases & increased brand impressions • Lead creative and web development teams of up to 12 team members to deliver new interactive media campaigns. SEO plans & website development •UX lead for new interactive experiences, web sites & online advertising campaigns

Conducted customized strategic research for Advisory Board membership (2,000+ health systems, healthcare delivery & Big Pharma) by identifying leaders on the requested topic. Conducted individual 1:1 interviews with health care leaders (C-suite, Hospital administrators, Nurse managers, etc) to gain executive insights of “best practices,” lessons learned & advice. Conducted in-depths literature reviews to analyze market trends, emerging opportunities. Synthesized interview insights & secondary research into a customized research briefing of 3-10 pages; Provided executive summary briefing to Advisory Board member via phone. Completing 5-7 custom reports each week. Leadership: Team Lead, Managed Care Research Team Public speaking experience - conducted internal education & public presentations on areas of managed care & pharmaceutical trends for colleaguesIndustry Experience: Specialist in managed care and pharmaceutical industry research

Mba, Business

Focus on business strategy & entrepreneurship

Blue Ocean Strategy Program

Leadership Development

Activities and Societies: 11 month Executive Leadership Program

Ba, International Politics & Economics