Responsible for leading and managing the company's marketing efforts in support of both products and services.

Led strategic Brand Communications, Advertising & Promotion, Public Relations and the Company’s key alliances related to all commercial operations. Accountable for the development and implementation of marketing plans for the launch of Aprecia Pharmaceuticals Company, its proprietary ZipDose® Technology, and SPRITAM® (levetiracetam), the first FDA-approved 3D-printed prescription drug. Proactively collaborates with external agencies and internal leadership including heads of Medical, Regulatory and Legal to ensure materials and communications are consistent with product labeling and strategically support the business. Collaborates with Sales, Business Development and Trade Relations associates on regional business objectives and activity, competitive products, strategies and tactics. Executes the development and implementation of reimbursement strategies and sales tools that will support the business goals. Continuously monitors existing base in US and Emerging Markets and collaborates with cross-functional leadership for approaches to address the market.

As the leader in Authorized Generics, Prasco expertly provides sales and marketing services to its Brand Pharmaceutical partners to launch the innovator product in the generic marketplace. Director of Marketing & Communications was highly collaborative with business development in both pre- and post-contract relations. Designed and delivered business development presentations and RFP responses (pre-contract) aimed at winning new business for Prasco. Led brand marketing services and strategic initiatives on behalf of Prasco and its Brand Pharma partners to drive awareness of Authorized Generics with retail pharmacy buyers and pharmacists.

Responsible for development of branding and marketing initiatives for several multi‐million dollar marketing budgets; managed integration of disciplines across client marketing programs, earning a seat at the client’s strategic planning table; champion and advocate for great creative in terms of its strategic accuracy and creative essence; grew account portfolio via new business and successful long‐term client relationships; developed agency revenue forecasts and managed internal account growth goals and expectations; supervised and mentored internal creative and account service team.

Served as Account lead on the agency’s largest account – Ethicon Endo Surgery Bariatrics business; coordinated the planning and execution of consumer brand and physician brand advertising and marketing activities in accordance with the client’s objectives and budget; monitored the mix of agency and client resources to further client’s goals and maintain a profitable working relationship; maintained responsibility for all aspects of client and agency relationships; developed and managed revenue forecasts; supervised and mentored internal creative and account service team.

Came on board to help grow the Agency’s newly formed digital solutions group. Served as the strategic Interactive Consultant and technical project manager for three of HSR’s highest profile accounts at the time – Pall Corporation, Forest Laboratories and AK Steel; transitioned primary profit center from traditional marketing to digital media marketing on all accounts within my tenure. Translated client needs into project requirements for design and technical teams; developed proposals and project plans for short and long‐term engagements; managed human and financial resources to complete incremental deliverables, monitored and maintained online metrics and ROI reports.

Supported Director of Public Relations as lead content developer, speech writer and official Lottery spokesperson for radio, print and television media; initiated claims process for high-tier jackpot winners; facilitated statewide press conferences; briefed winners for media attention; named Ohio Lottery Web master in Aug. 1998, tasked to plan and execute the first-ever Web presence for the Ohio Lottery Commission. Successfully managed project from agency RFP process through site development and launch; achieving all budget, scheduling and business objectives.