Senior Marketing Generalist
CurrentResponsible for understanding the customer’s needs with the creation and execution of branded outreach programs and content-rich materials and customized proposal presentations to maintain consistency with business strategies and operational goals. Create content including writing and repurposing blog posts, case studies, market outreach emails, etc. Identify and research new marketing and channel opportunities. Plan and execute social media strategy and content across social platforms. Support strategy and positioning in collaboration with marketing team. Perform graphic design functions such as blog graphics. Develop digital marketing campaigns. Create video interviews with OpenReel and iMovie. Develop custom proposal presentations and solution development for new business proposals. Support RFP proposal responses.