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I've successfully led transformative campaigns and product launches for global leaders like Microsoft, Xbox, Intel, and Chevron, as well as startups and mission-led companies. A results-driven marketing leader with a passion for building strong brands and driving business growth for B2B and B2C in tech, retail, healthcare, and professional services. My expertise spans product positioning, brand strategy, content marketing, communications, sales enablement, and growth marketing.Tenacious, curious, creative in my approach, I quickly tap into the business challenge and create effective and distinct marketing programs that resonate with audiences. A connector at heart, I am skilled at collaborating with cross-functional teams and pride myself on being a committed and empathetic team leader.CAREER HIGHLIGHTS• Executed digital product launches across the US market for 5 XboxOne games, contributing to 15M console sales. • Built full-spectrum marketing function and executed effective brand and marketing strategies for award-winning B2B company to achieve 60% YOY revenue growth and 3x market expansion.• Developed product marketing campaigns for Bing to drive awareness and adoption as challenger brand.• Led 200% increase in consumer adoption as first marketing hire for one of Portland’s Top 10 Start-ups in complex B2B2C healthcare environment.• Designed brand and product positioning for accelerated go-to-market strategy for innovative AI-powered retail solution.
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Marketing DirectorArctouchPortland, Or, Us -
Fractional Marketing Leader | Marketing + Brand ConsultantJ3 Marketing Feb 2024 - PresentStrategic and actionable marketing for businesses of all sizes. Areas of focus include marketing strategy, go-to-market tactics, brand positioning, content development and performance marketing program builds and management.FEATURED PROJECT: Contracted as a strategy consultant to define product positioning and go-to-market messaging for AI retail engagement solution.• Defined product positioning and value messaging to inform product launch strategy, and directed net-new website to launch in 45 days.• Designed strategic approach for sales enablement, partner communications, and event marketing.• Advised on product differentiation and tone, and crafted messaging and copy for improved product experience. -
Vice President Brand MarketingJoyrx Mar 2023 - Jan 2024Portland, Or, UsI was brought on board to lead brand and marketing growth strategy, manage a team of 10, and to bring rigor and process to the brand and marketing function.• As Executive Team leader, designed processes, roles and responsibilities, and built internal culture between marketing team and executive stakeholders to increase effectiveness of team.• Concept-ed and directed content strategy and storytelling across owned channels, YouTube, partners communications, and media relations. Grew partner/client count by 10% within six months. • Advanced brand growth and resonance with national public relations strategy and recording artist ambassadors and music industry partnerships including Wasserman, SXSW, Austin City Limits, Amos Lee, Joss Stone.• Implemented strong and sustainable brand plan and to build operational capacity and ways of working to introduce corporate standards. -
Head Of Brand & MarketingPropeller May 2019 - Mar 2023Portland, Oregon, UsI designed and built the marketing function from the ground up, and managed and mentored the team to drive company expansion, product portfolio growth, revenue success, and to establish a strong employer brand. Results include 3x market expansion, national media and award recognition, and strong sustained revenue growth.• Established brand positioning and marketing strategy to support company expansion to four additional regions and 100+% headcount growth. Championed brand integrity through internal communications and served as advisor-educator to senior leaders.• Developed product portfolio positioning and value narratives to launch product services offerings and successfully take them to market with sales enablement and lead generation strategies.• Directed and oversaw content marketing strategy and execution across all channels; program outperformed industry average by 2.5x with 8% engagement rate.• Built high-functioning marketing team to develop strategic marketing program. Received highest score in 360 team feedback from direct reports.• Spearheaded a media relations program that secured nine earned media articles within 18 months, including a feature article in Fast Company. -
Director Of MarketingBright.Md 2017 - 2019Portland, Or, UsStartup’s first marketing hire, I was responsible for advancing product marketing efforts from awareness to adoption, in complex B2B2C healthcare environment.• Accelerated end-consumer use by more than 200% through product messaging, targeted communications, customer advocacy, and influencer marketing.• Designed marketing automation strategy and lifecycle marketing program• Improved end-user acquisition and reduced user registration interruptions by 300% with UX/UI insights and in-product communication improvements. -
Account DirectorRazorfish 2010 - 2016New York, Ny, UsChampioned client relationships and guided teams of creative professionals at global agency with $360M in billings. Clients included Microsoft – Xbox, Microsoft's Office, Bing, MSN, and Target• Led client engagement and strategic approach for global XboxOne product launch, spearheading digital campaigns for highly anticipated game releases and platform presale—that contributed to 15M console unit sales. • Managed concept-to-execution messaging and creative for product development rollout across digital marketing channels, driving engagement and adoption.
Jenni Jayne Skills
Jenni Jayne Education Details
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University Of Colorado BoulderAdvertising
Frequently Asked Questions about Jenni Jayne
What company does Jenni Jayne work for?
Jenni Jayne works for Arctouch
What is Jenni Jayne's role at the current company?
Jenni Jayne's current role is Marketing Director.
What is Jenni Jayne's email address?
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What is Jenni Jayne's direct phone number?
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What schools did Jenni Jayne attend?
Jenni Jayne attended University Of Colorado Boulder.
What skills is Jenni Jayne known for?
Jenni Jayne has skills like Integrated Marketing, Advertising, Online Advertising, Online Marketing, Brand Management, Strategy, Marketing, Creative Strategy, Interactive Marketing, Digital Marketing, Strategic Creative Development, Marketing Strategy.
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