Jenni Pinkley Email & Phone Number

Minneapolis, Mn.

Develop audio and video products with the goal of audience growth and diversification. Identify journalists throughout the newsroom who can connect with new audiences using these methods and coach them in best practices. Partner with external stakeholders occasionally.

Minneapolis, Minnesota, United States

Guide visuals team of 20 in meeting core print demands while developing best-practices for growth on startribune.com and on off-platform, social sites to broaden our audience.

Provide strategic oversight and produce broadcast-quality multimedia designed to engage and retain audiences. Manage the daily news video operation and original programming, working with and coaching visual journalists and reporters to find the strongest multimedia targets and strategize about the best approach. This past year, led the Star Tribune video team on a yearlong Poynter Institute for Media Studies initiative to re-imagine video news for a younger, regional audience on the Star Tribune YouTube channel. In the past three months, developed a strategic plan to cover the Derek Chauvin trial, including live-streaming, quick-analysis coverage, longer videos, and leveraged social media and YouTube. The work of my team has been honored with prestigious awards recognizing the best in journalism.

Instrumental in developing the StarTribune’s multimedia program. Identified multimedia audience demands and leveraged the skills of print photographers and reporters to meet those needs through a variety of multimedia projects. Produced engaging content for online audiences and ensured multimedia content promotion across platforms.

Managed and grew connections between Star Tribune online and audiences through discussion forums both on and off-news topics. Facilitated growth of forums by creating regular, in-person meet-ups for topic groups with strong online connections. Tripled the size of forums in three years.