Freelance Consultant. Clients include: The Last Drop Distillers, The Treasure House Fair, Gander & White, JGM Gallery.

Clients include: The Last Drop Distillers, LAPADA, Fabergé, TM Lighting and JGM Gallery.

Consultant. Clients include: Escapade Silverstone, Luxury Communications Council, Coachbuilt Whisky.

Sook is a start-up on a mission to revolutionise the high street, by offering flexible, sustainable,digitally-powered 'pop-up' space to any brand, business or community who needs it - whenever they need it - in prime retail locations. As the organisation’s first-ever Head of Content & Communications, I led the Sook content & creative team, with a focus on:Website and blog copy and contentEmail newslettersOrganic social mediaPublic Relations and profile buildingExternal commsBrand guardianshipSook-wide copy, imagery, videography and design requirements

Walpole is the official sector body for British luxury, and includes Burberry, Alexander McQueen, Rolls-Royce Motor Cars, Boodles, Harrods, The Savoy and Claridge's amongst its 270+ members. Established in 1992 as a not-for-profit, the organisation is recognised in Westminster and Brussels and promotes, protects and develops an industry worth £46 billion to the UK economy.As Walpole's first-ever Head of Content I was responsible for:Developing, editing and delivering the annual Walpole Book of British LuxuryStrategy, creation and delivery of the Daily Luxury Digest - published five times a weekAll content, images and organic SEO on thewalpole.co.ukAll social channelsBrand guardianshipContent marketing for Walpole's 60+ annual events, initiatives and mentoring programmesWorking with Walpole members to tell the story of British luxury to an audience of 50,000+Managing external agencies and suppliers During my time at Walpole, I was fully responsible for two rebrands and two website launches in 2014 and 2021, as well as the setting up and managing of all social platforms. Yearbook editor from 2012-2021.Formerly Content & Communications Manager before the role was split into two separate positions in 2015.

Lead Customer Relationship Management (CRM) copywriter and brand guardian with ultimate copy responsibility for the highly successful Harrods Rewards programme, including direct mail, brand mailers and emails, acquisitions and in-store events, as well as approval on all brands who wished to correspond with Harrods’ customers, such as Burberry, Ralph Lauren and Chanel. Developed, wrote and edited Harrods’ print customer communications, marketing and in-store copy, including brochures, catalogues, newsletters, adverts/advertorials, press releases, POS and packaging, from concept to approval, as well as much of the store’s digital communications - including emails, online newsletters and landing pages - while upholding and developing the Harrods tone of voice and brand guidelines.

Contract publishing. Clients included L’Oréal, Schwarzkopf, Warner Music and many SME hair and beauty brands.

A temp role while on my gap year through Asia, Australia and the Pacific Islands.