» I leverage my digital marketing background to redesign the investor lead funnel with added automation, tracking, and reporting functionality. » I create and manage communications strategy to build winning relationships with new and current investors.» I developed long-term plan through sharp data analysis that allow organization to progress to next level.» I manage investor updates, distributions and concerns.» I created new Milestone Reporting on the lead life cycle by stretching the capabilities of the current CRM, to inform business strategy.» I drive lead source tracking to analyze and manage the efficacy of digital marketing efforts.» I create executive-level presentations, sharing KPI's with Managing Partners.

» I built and directed a marketing department from scratch for a CRM SAAS company focused on non-profits.» I conducted market research and created a new strategy focused on targeting, awareness, retention, and acquisition. » I developed positioning and messaging that resonated with target buyer personas» I worked across the organization to get buy-in for better KPI/measurement planning and implemented marketing and web analytics to gain additional insights. » I led efforts to pivot away from initiatives that the data proved were not working well, such as attending ineffective conferences.» I took risks on new ones that got results, including lunch-and-learns, webinars, and content marketing.» I built and managed a team of strong professionals » I doubled leads from organic search, and I drove a 128% increase in qualified leads over all, tripling new sales.» I developed a 20% shorter sales cycle.» I drove a total company growth of 66% over the prior year.

» Focused on drawing out "hidden nuggets" of meaningful insights from marketing research and user data toinform better customer experience, product design, and marketing strategy.» Built and managed a team of independent contractors who deployed a number of marketing initiatives withinpredetermined time frames.» Discover vital transformative pieces through research include Market Segmentation, KPI/Measurement Planning,Conversion Rate Optimization, Marketing Analytics, Product Development, Google Analytics, Brand Awareness,and Pricing Research.

» Created and executed marketing plans for hospitality customers grossing over $3 million nationwide. » Enhanced UX on PRS' website with improved information architecture and content strategy.