Jenn Kochanski Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Develop and execute comprehensive PR strategies for Setapp, aligning with overall business objectives and enhancing brand visibility.• Cultivate strong media relationships with key industry and trade publications, securing high-impact press coverage and thought leadership opportunities in publications including The Verge and TechCrunch.• Create press releases, award submissions, and other written materials that effectively communicate Setapp's value proposition and achievements.• Plan and manage PR events and conferences to engage with target audiences, generate buzz, and build industry relationships.• Collaborate with marketing teams to ensure seamless integration of PR initiatives and support the achievement of broader company goals.• Conduct in-depth analysis to identify PR opportunities, track campaign performance, and refine strategies for optimal results.

Boston, Massachusetts, United States

Clients: Mercer Mass Timber, PayHOA, Scandit, Panavision• Crafted and execute dresults-driven, integrated marketing campaigns for clients across media tech, green tech, and enterprise/SaaS industries.• Successfully pitched and secured coverage in top-tier publications, including TechCrunch, Axios and CBC, building consistent brand awareness and thought leadership.• Drafted and submitted client entries for awards and speaking engagements.• Developed on-message press materials, thought leadership content, and strategic media placements, ensuring consistent messaging and maximum impact.• Acted as a trusted advisor to clients, providing strategic direction and responsive communication.• Provided guidance and support to junior team members, helping them develop their skills and knowledge.

Boston, Massachusetts, United States

Clients: Blackmagic Design, Alteon.io, Ateliere Creative Technologies, Dalet

Boston, Massachusetts, United States

• Regularly liaised with clients, providing timely updates on deliverables and account progress.• Successfully pitched and secured coverage in diverse publications, spanning trade and mainstream media, for client announcements, interviews, and product reviews.• Created engaging social media content for B2B clients, aligning with press releases and coverage.• Orchestrated high-profile interviews between client spokespeople and influential press figures and prepared detailed briefing materials.• Drafted and submitted client entries for awards and speaking engagements.• Provided on-site assistance for clients during tradeshows, including NAB Show.

• Analyzed and tracked all organic client coverage using MuckRack, Meltwater and Cision, and generated weekly and monthly coverage reports to measure campaign performance.• Developed and maintained media lists for campaigns by researching relevant press contacts.• Coordinated internal client deliverables grid, ensuring all projects are up to date, and shared meeting minutes after client calls.

Sarasota, Florida Area

• Contributed to the organization of the Florida Public Relations Association’s (FPRA) Annual Conference by drafting speaker biographies, arranging seating arrangements and creating signage. • Provided on-site support during the conference. • Developed experience in media relations, including crafting press releases, pitching stories, and monitoring relevant news, through working with KSC's clients. • Gained experience in advertising, including copywriting, budgeting, and scheduling, as well as marketing like social media campaigns and strategic planning.

Milford, Ct

• Contributed to the development of marketing collateral such as flyers, merchandise, and social graphics.• Developed daily content for social media platforms by acquiring basic photography and photo editing skills.• Managed daily social media posting on Instagram (June - August 2018).• Assisted in revising the messaging and branding strategy of the company

Greater Boston Area

• Oversaw marketing operations for @BUTV10, including crafting daily social media posts and weekly newsletters.• Led marketing team in conjunction with graphics department to create promotional material for BUTV10. • Organized and executed social media and promotional strategies for "Midterm Mandate," BUTV10's award-winning election coverage recognized by the New England National Academy of Television Arts & Sciences (NATAS) Student Awards in 2019

Boston, Ma

• Managed social media presence for Cliche Magazine on platforms such as Instagram (100K followers), Pinterest, Facebook and Twitter by posting content regularly.• Created and edited copy for weekly newsletters targeted to Cliche Magazine's media list.• Analyzed analytics to track growth and generated ideas to increase engagement and followers.

Bachelor Of Science (Bs), Advertising

Activities and Societies: Kappa Alpha Theta, Dance Theatre Group, BUTV10 Marketing Team, AdLabGraduated Cum Laude in 2020

Diploma

Activities and Societies: Debate Team (Member), Make a Wish Foundation (President)