Jenn Kok Tan Email & Phone Number

Petaling Jaya, My

Malaysia

• Spearhead Tableau migration from Einstein including Tableau data source structure design & planning• Always stay in-line with business trends & provide actionable insights to Marketing & management team• Understand customers purchase behavior to improve customers retention• Transform key analysis into insightful dashboards in Tableau & presentation slides to convince CEO/CMO or stakeholders of their business decision• Work closely with CRM team, unlock customers behaviour & insights to influence CRM communication strategies

Kuala Lumpur, Malaysia

• Involved in Emarsys CMS tool data migration & GCP data on-boarding• Created Single View of Customers demographic & behavior using BigQuery based on all-round understanding of customers & flight data• Provide data insights to CRM, Marketing or stakeholders to drive their business decision• Understand customers flight behavior, identify key data points to drive life-cycles & marketing communications

Kuala Lumpur, Malaysia

• Delivered reporting & insights of Revenue, Route Analysis & Ad-hoc Reporting for management, marketing & other end users to help them make business decisions• Functioned like 'human data dictionary' for AirAsia database to be able to provide suggestions of which data's available and needed for each business requirement from different user• Worked closely with marketing folks to understand their campaign needs & business requirements• Provided Insights & Demographics based on customers flight data & spending behavior

Kuala Lumpur, Malaysia

• Managed members database for Guinness Stout & Heineken brands• Drive loyalty programs (for both DM & EDM) for both brands by targeting the right members with the right profile for each campaign• Provided member's insights for account managers & marketing folks for campaigns plan & execution• Provided analysis & reports on database growth• Ensured database is always updated with new data & clean with minimal duplicates