Jennifer Foley Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Lawrence, Massachusetts, Us

• Developed and implemented digital advertising strategies through search, social, and display • Created a consistent digital presence across brand websites and social media pages • Delivered fully integrated paid media campaigns across Facebook, Instagram, Google, and Yelp• Established a process for social community management to ensure consistency across nine brands

Burlington, Massachusetts, Us

• Developed a robust social listening program that provided brand protection and actionable data-driven insights across 40+ brands • Built a Digital Command Center that allows KDP to move at the speed of culture and be responsive to consumer conversation related to its brands• Established a coordinated process for community management across a newly merged organization• Delivered a unified social tech stack that drove efficiency, resulting in $150K cost savings

Burlington, Massachusetts, Us

• Achieved a strong social media presence and provided best-in-class social care• Built and optimized a social media strategy informed by brand objectives and consumer trends• Developed culturally relevant social media campaigns that built brand awareness and fostered engagement• Established and continuously evolved brand playbooks to guide the social content strategy

Burlington, Massachusetts, Us

• Spearheaded Keurig's social media strategy across Facebook and Twitter• Managed the day-to-day operations of the organic social media program, including community monitoring and engagement and editorial planning, development, and execution• Developed an escalation process for review and response to customer issues and feedback• Created and continuously updated FAQs for use across all social media channels to resolve customer issues

Burlington, Massachusetts, Us

• Provided leadership and product expertise to support the digital marketing and consumer direct channel• Participated in digital strategy and planning for new product development• Supported the Keurig brand in social media channels by monitoring and engaging users • Maintained product descriptions and attributes for 300+ products• Monitored product reviews and provided reports to product development and marketing teams

Burlington, Massachusetts, Us

• Conducted consumer analysis of the loyalty program and provided a recommendation to implement a point redemption benefit• Created and regularly delivered loyalty reports to understand consumer behavior on Keurig.com• Partnered with an agency to produce new photography to continuously refresh our website • Conducted competitive research to provide insight and recommendations for future digital campaigns• Participated in Away from Home and hotel trade shows

• Developed Spring Direct Mail Campaign resulting in 5% sales growth

• Directed Holiday Retail Campaign resulting in 7% sales growth • Assisted Brand Manager in development of stylish girls “pink” line

• Managed digital content for Digital Marketing promotions• Trained staff basic site maintenance on the new web provider

• Assisted the marketing department in strategizing marketing plans for 2006• Assisted the PR team with consolidating press articles and creating press pitches