Boutique Napa Valley Cabernet Sauvignon Winery located in St Helena: www.unwrittenwines.com

Recently promoted to mother of two. I am now a seasoned “expert” in laundry, toy cleanup, playdate scheduling, laundry, bath time, toy cleanup, and laundry. Reporting directly to the baby, I demonstrate a holistic approach to the organization of pure chaos. Some recent accomplishments, but by no means inclusive: • Ability to multitask, carrying 1 baby, 5 bags of groceries, 1 toddler, my purse, a blankie and sippy cup, while checking email, and opening the front door with no more than my pinkie finger • Achieved a 20% increase in productivity by launching house rules and implementing a calm down corner • Optimize ever changing sleep schedules to ensue adequate naps and a full night of sleep • Find family activities that will create an win-win environment, such as “dance parties”, “singing to the baby”, and putting things on my head. • Mentoring toddler and baby. Literally taught them everything they know. • Manage a team of four direct reports: nanny, gardner, maid, pool guy

Provide leadership to develop and execute company-wide content strategies and create effective digital marketing campaigns, leveraging the company web properties and social media channels to generate brand awareness, quality leads and drive new business.

Responsible for creating an entirely new division within Metaverse, Social Media and Marketing. Built an international team from one to more than 20 full- and part-time employees. The focus of the division was to provide both strategic advice and implementation plans to companies wanting to build or improve their online presence. Recent clients include Carnegie Hall, A&E Television Networks, NBC’s The Voice, Reading Rainbow, Inspire USA Foundation and Silverleaf Resorts. • Brought the division to profitability in less than two years• Fully responsible for all budgeting and forecasting • Provided leadership and innovation in key account development, management and expansion, consistently broadening managed services and customer base• Work closely with partners and clients to ensure continued success and collaboration• Staff development, mentoring, motivation and team building

Responsible for the digital marketing and social media vision, strategy and development for a variety of clients ranging from Silicon Valley start-ups to Fortune 500 companies. Managed new clients and acted as an internal client advocate and primary point of contact. Ensured continuous customer satisfaction and success, which required modifying plans and working with other team members.• Head of Community for top gainer Facebook game Superstar City. Created 
engagement plans, implemented community tools and best practices for a passionate community of teen girls 
that grew to over 500,000 monthly active users. • Market research and usability testing for The Warriors, a popular children’s book series published by 
HarperCollins. Coordinated selection of beta testers and ran focus groups for a potential virtual world. 
Produced a client report evaluating methodology, results, conclusions, and recommendations for future work.

Consulted for tween brands, causal games, iPhone applications, social networking sites and virtual worlds. Grew online user bases, creating innovative marketing campaigns, and operating within a start-up level budget. Supported related product team functions, including: researching industry/competitive/consumer trends, and user testing. • Participated in the fbFund REV 2009 incubator program. • Devised Facebook Connect integration strategies. • Authored a childrenʼs book “Julie and her Bear”. A story for children dealing with Type One Diabetes.

Spearheaded development of global community for social networking site through alpha, beta, and public launch phases. Held a critical role in driving product roadmap, including defining features. Worked with data analysts to design reports to facilitate the identification of trends and anomalies within communities, the effectiveness of marketing promotions, and user-generated content. • Attracted 25 million visitors monthly from more than 100 countries/territories by creating and implementing strategic marketing and business development programs. • Conceptualized and launched more than 500 communities and 50 promotions to drive brand awareness. • Championed and managed influencer program to bring on leaders and trendsetters in the market, such as 
Inked Magazine, resulting in sponsorships with Scion, Nikon, and NSAL.• Led a team of 6 community managers (three domestic, three abroad) to grow membership to over one million.

Consulted for both in-house and external media companies, turning pop culture knowledge into content for production companies. • Produced 2 fashion shows for Inner City Raiders during fashion week in NYC, 2003/04. • Created The Wannabes, a television series optioned by JP Kids.

Coordinated the execution of projects for client groups and managed creative, production and fulfillment schedules. • Oversaw the monthly Spotlight newsletter, which consisted of one outgoing email and two promotional pages that reached 3 million subscribers. • Instituted a project life cycle specifically geared toward web production, properly allocated technical resources, and implemented quality assurance testing, leading to on-time product delivery.