Jennifer Lucas Email and Phone Number

Oncology alliance marketer managing US HCP and consumer digital promotions and engagement for endometrial, RCC, ovarian and prostate indications; experience in pan tumor strategy.

Responsible for managing promotional medical education and communications initiatives for pharmaceutical client accounts with oversight of account and project managers; specific client engagements included market-shaping campaign pull-through, scientific content development, congress and exhibit management, product launch events, and multichannel tactics geared to driving brand and corporate awareness.

Account team lead responsible for managing 2 client accounts including commercial development (eg, branding, naming, packaging, positioning, patient journeys and associated market research) for a CNS product indicated for ADHD and Binge Eating Disorder (BED); provided strategic brand planning support to brand team, contributed to market-shaping campaign creation and general account maintenance ie, SOW/budget planning/management. Served as main point of contact for all agency partners.

Contracted by pharmaceutical, biotech, advertising and medical communications companies for strategic consulting and tactical implementation including business planning & sales communications; developed integrated HCP and consumer campaigns utilizing innovative multi-channel marketing to engage target customers and drive financial results; digital marketing and social media outreach; vendor support; product launch support; managed market research efforts. Created LLC in 2015.

Responsible for spearheading strategic brand plans and tactics for flagship franchise; held P&L responsibility; partnered with sales leadership and managed direct reports • Led cross-functional team to develop and launch 1st comprehensive digital sales platform, establishing best practice for other business units• Created 1st interactive sales training platform to simulate sales call and provide a new training curriculum to train 800+ CNS salesforce in 10 months; delivered 1st “paperless” launch/POA meeting• Earned industry awards for creative and engaging HCP, consumer, and digital campaigns, including a best-in-class mobile site • Initiated the brand's first formal CRM program for patients and revamped brand website.

Provided marketing support to clients in need of brand reinforcement; responsible for pre- and post-product launch planning and tactical execution, sales support, strategic planning, brand planning, consumer marketing, advocacy development, market research, agency liaison and MLR participation, Client engagements included:• Biogen, AVONEX• CSL Behring, VIVAGLOBIN & HIZENTRA• Genzyme, THYMOGLOBULIN• The Medicines Company, CLEVIPREX

Recruited to lead all new product planning efforts for the organization's newly created respiratory business unit post IVAX acquisition. Held a dual role to create market research plans (primary and secondary) for inline and emerging respiratory products including allergy, asthma and COPD indications. Hired and managed team of four direct reports.

Held various commercial roles within AZ in the Respiratory and Oncology Business Units. Positions included: Global Brand Manager, Breast Cancer: led strategic planning, direction and tactical implementation for Arimidex and Faslodex working with Europe (EU5), Canada, and Asia/Pac markets. Led the development of a global consumer breast cancer disease awareness initiative targeting ex-US markets leveraging the award-winning US DTC campaign.Sr. Consumer Promotions Manager, Pulmicort Respules: oversight of consumer marketing tactics and managed dual work streams which included a CRM program "Kids Unlimited" and a large-scale multicultural pediatric asthma awareness campaign targeting under-served markets. Positive ROI led to the expansion of the multicultural campaign.Product Strategist, Symbicort: developed the brand’s 1st product strategic plan, operations plan, and communications plan, while conducting product planning/forecasting/business case scenarios for future COPD indication and a delivery device strategy for Asthma indications. Worked closely with the global team to develop a truly integrated global brand and communications platform, setting the stage for a successful launch. Sr. Promotional Education Program Manager, Rhinocort Aqua: contributed to the successful launch of Rhinocort Aqua Nasal Spray, which led to a promotion to Senior Manager (2000). Spearheaded education initiatives, KOL and patient advocacy development, and congress activities for allergic rhinitis, asthma and COPD. Key contributions included partnering with the field and sales leadership to develop engaging tactics that led to increased brand awareness, advocacy and access among HCPs, consumers, and payers in a highly competitive, saturated market.

Responsible for developing the Pharmaceutical Sales Training Division; account management and sales responsibilities; team leadership (direct reports); implemented strategic plans leading to acquisition of new clients, company expansion, and future sale of business to Boron-Lepore (Cardinal Health)