Jennifer Martsolf Email & Phone Number

I am a Marketing Executive and Project Manager. I help business leaders achieve their goals by combining marketing strategy, project management, and business development to deliver substantial revenue growth. Connect with me today at jenn.martsolf@gmail.com to find out how we can bring ALL of your business objectives into focus.Project Management• Manage all aspects of fast-paced product development for garden and holiday décor company.• Manage product roadmaps to present 3000 new items per year.• Collaborate with our CCO and product managers in China to determine product selection, improvements, quality specs, and negotiated quotes to achieve viable products within margin goals.• Collaborate with outside rep groups, buyers, sales, category managers, marketing, graphics, and executive teams to develop customer-specific product lines and displays resulting in 10% year-over-year growth.• Manage customer audits, testing, inspection, quality control, packaging and private labeling requirements for customers like Lowe’s, Home Depot, Sam’s Club, Meijer, Menards, HSN and QVC to ensure seamless shipping and cost control is maintained. Reduced penalized shipments by 30% and margin erosion by 12 %.• Built out a robust PIM system, Salsify, from the ground up including user management, properties, formulas, workflows, catalogs, templated exports, and readiness channels allowing us to reduce time to market by 6 months.• Set up all products in our PIM system, and managed all product data, item design sheets, quotes, and quality control documents reducing errors and defect rates by 15%.• Ensured the written design, product packaging, web content, cataloging, public relations, ad negotiations, and retail distribution presentations were successfully implemented.• Led the creation of all copy assets for 52-formula B2B catalogs and B2C websites; ensured trademark, regulatory, and advertising claims were within FDA regulations.• Successfully produced and promoted branded product videos; generated an increase in corporate website traffic by 5-10%.• Supervised in-house teams; vendors, media brokers, and agencies ensuring strategy development and execution of all business line functions.• Responsible for the web-team development leadership; created e-commerce sites and campaigns generating ad revenue increase of $120K within 12 months.• Managed $2M to $4M in annual budgets. • Generated $2.5M annually from multiple private label accounts through sales and project management.

Listed skills include Marketing, Marketing Strategy, Advertising, Social Media Marketing, and 26 others.