Jennifer M. Email & Phone Number

Vashon, Wa, Us

Seattle, Washington, Us

As the driving force behind SEOGoddess, my role as a Consultant encompasses a diverse array of tasks aimed at propelling clients to new heights in the digital landscape. I've managed various SEO and online marketing facets, extending my expertise to PR, market research, and collaborations with large and medium-sized companies.I orchestrate website redesigns for optimal SEO across e-commerce, local SEO, B2B, and SaaS sectors. - Conversion Rate Optimization (CRO): Strategies to enhance website conversion rates for desired user actions.Funnel Optimization: Analyzing and optimizing sales funnels to guide users through the conversion journey. - Customer Journey Mapping: Collaborating to map touchpoints for strategic interventions, improving overall user experience. - User Experience (UX) Enhancement: Leading initiatives to improve website usability. - Retention Strategies: Implementing strategies to enhance customer retention. - Leveraging Marketing Technology: Identifying technologies for streamlined processes and improved efficiency. - A/B Testing and Experimentation: Testing and optimizing digital campaigns, websites, and strategies. - Data-Driven Decision Making: Utilizing data for informed strategic decisions. - Market Expansion Strategies: Developing strategies for market expansion and identifying new opportunities. - Strategic Partnerships: Identifying and fostering partnerships to expand reach and enhance brand visibility. - Emerging Trends and Technologies: Staying abreast of trends and incorporating innovations for sustained growth.These tasks and existing responsibilities contribute to the mission at SEOGoddess — delivering growth solutions that empower clients to thrive in the dynamic digital ecosystem.Goal-oriented, Visionary, Decisive, Innovative Ideas, Analytical Thinking, Attention to Detail, Consumer Growth, Content Strategy, WordPress, Business Requirements Documentation, Product Leadership, Project Management

Vashon, Wa, Us

As a part of my transition to Equine Veterinarian as a hobby, I am tapping into my previous experience and honing my skills as a Veterinary Assistant. My duties include:- Patient Care: Ensure a comfortable and sanitary environment for all patients, including feeding, exercising, grooming, and monitoring for signs of illness or abnormalities.- Equipment Management: Properly maintain and operate equipment, prepare surgical packs, and assist in surgeries.- Client Interaction: Provide client care, education, and communication with pet owners, including check-in appointments, callbacks, and basic pet care education.- Medical Assistance: Assist in administering medications, taking radiographs, performing lab tests, and supporting veterinary technicians and doctors during procedures.

Belmont, Ca, Us

Brought in to provide direction for an already established and experienced SEO team to develop overall SEO strategy using the Four Pillars of Enterprise SEO while championing SEO within the large global organization.- Implemented structured data markup for enhanced presentation in SERPs.- Ensured compliance with the latest algorithms released by major search engines like Google.- Managed relationships with external vendors providing specialized SEO services.- Developed and implemented SEO strategies to increase organic search visibility, resulting in increased website traffic.- Tested various technical solutions such as canonicalization and redirects for maximum SEO benefit.- Trained colleagues on best practices related to SEO implementation and management.- Monitored industry trends and new technologies related to SEO best practices.- Recognized potential problems before they arise through proactive monitoring of metrics.- Researched industry-specific keywords relevant to company products or services.- Conducted keyword research, competitor analysis, and content optimization to improve page rankings on SERPs.- Analyzed web analytics data to identify trends and recommend changes for improved performance.- Identified opportunities for leveraging Google Ads campaigns alongside organic SEO efforts.- Provided detailed recommendations for improving the overall quality of websites.- Collaborated with content writers and developers to ensure optimal user experience across all devices.- Performed competitor analysis of websites to identify potential areas of improvement.- Leveraged tools such as SEMRush, Ahrefs, MozPro, MajesticSEO and Screaming Frog to analyze website performance and optimize content accordingly.- Collaborated with marketing teams to develop comprehensive digital marketing plans that included SEO initiatives.- Monitored industry trends related to SEO techniques and technologies, adapting tactics accordingly.

San Francisco, Ca, Us

Defined SEO for Github. Focused on identifying technical issues, foundational improvements and optimizing for neural matching user intent to increase revenue for GitHub Enterprise and other offerings from SEO. Driving SEO to be an integral contributor to the business.Results: - 213% increase in impressions and 37% increase in clicks during first fiscal year - Grew unique keyword count by 135% - Improved non-brand term performance, growing unique keyword count by 145% which increased Impressions by 139%, Clicks up 33% and increased average position by 2.2 - Robots.txt - Two edits in the first year lead to +62.4m impressions per month.- Trained colleagues on best practices related to SEO implementation and management.- Managed link building campaigns to drive high-quality referral traffic.- Collaborated with content writers and developers to ensure optimal user experience across all devices.- Implemented structured data markup for enhanced presentation in SERPs.- Recognized potential problems before they arise through proactive monitoring of metrics.- Coordinated with social media team to develop a comprehensive digital marketing strategy.- Researched industry-specific keywords relevant to company products or services.- Performed A and B testing of landing pages for higher click-through rates from SERPs.- Tested various technical solutions such as canonicalization and redirects for maximum SEO benefit.- Created reports outlining progress towards SEO objectives and KPIs.- Conducted keyword research, competitor analysis, and content optimization to improve page rankings on SERPs.- Developed and implemented SEO strategies to increase organic search visibility, resulting in increased website traffic.- Tracked keyword rankings daily and provided weekly reporting on progress against goals.- Analyzed web analytics data to identify opportunities for improvement in user engagement.

Boca Raton, Florida, Us

Committed to focusing on enterprise level SEO with latest strategies around Google patents, algorithm updates, enterprise level tools and addressing common struggles within large organizations.

Chicago, Il, Us

Acting Director of SEO under contract position defining global strategy for 2020 across 5 NA and International teams. Focus on identifying technical SEO issues, foundational improvements with page speed, site language translations with structured data, determining authoritative pages and optimizing for neural matching user intent. Working closely with senior management advising on team structure, agencies and tool evaluation to drive SEO as an integral contributor to the business. - Documentation of 2-year vision and strategy across 5 teams globally - Close partnership with Product to define roadmap across all initiatives - Promoting global communication - Championing SEO to stakeholders and senior management - Initiating tools for reporting and efficiency - Technical foundation SEO fixes and strategy -Security issue: hacked content warning resolvedResulting in: - Global commitment for SEO as priority in 2020 - Reduction in technical SEO issues by upwards of 30% - Cross-team collaboration - Increase in crawling efficiency, pages indexed and sessions ~3x

Seattle, Washington, Us

Managed team of 5 direct reports restructuring team based on strengths while motivating and championing SEO as a priority for the business. Oversaw initiative to switch to sitewide https, quickly identified issues in switch and minimized risk. Developed goals and initiatives for 2018, including two major projects for local and duplicate content cleanup with additional work around Google’s Mobile first for SEO using proxy settings to eliminate subdomains. Managed cross-functional teams and collaborated with Marketing Technology on implementation of Google Analytics to report on projections of SEO initiatives. Interfaced with other departments while advocating for SEO to upper management and other stakeholders. - Saved company $600k/yr by renegotiating contracts with Brightedge and Conductor and eliminating contracts with SearchMetrics and Bloomreach. - Developed SEO team to efficient cohesive unit through education and professional development; managed team of five, including one senior SEO specialist, two SEO specialists, one contractor, and an in-house agency representative. - Successfully turned around at-risk employees to positive team collaborators through expert management.

Roseland, New Jersey, Us

Oversaw SEO and analytics for usedcars.com with additional responsibilities in SEM and Social Media strategy. Evangelized SEO initiatives to key stakeholders to achieve buy-in that prioritized projects. Recovered website from Google SEO Panda and Penguin hits in 2012. Increased engagement by building comprehensive brand awareness and engagement strategy through social media-supporting search. Managed team efficiently and streamlined team processes. Developed collaborative partnerships with development team, QA, online marking, and creative teams. Created team cohesion and educated cross-functional teams on SEO processes; team members became intermediate-level SEO specialists through comprehensive training. - Improved ROI on SEM managing agency and developed keyword bidding system based on inventory by location. - Developed reporting processes pulling from data warehouse, Google Analytics, Webmaster Tools, and Google Ads, using Excel; reported to key stakeholders on daily performance. - Increased revenue three times during tenure that brought SEO from just ~10% of revenue to over 90% in two years.

Bothell, Wa, Us

Lead the company's digital marketing initiatives around SEO and paid search. Lead team of designers and engineers to develop a new customer facing website for marketing and a community site with the purpose of engaging customers and using UGC for search rankings. Collaborated closely with head of Sales and using constant feedback from MDRs to improve as copy and lead quality. Established nurturing campaigns with Eloqua and Salesforce to improve sales efficiency allowing marketing to bring a lead to a qualified state.

Bellevue, Wa, Us

Provided strategic leadership in SEO by creating a roadmap of projects and initiatives. Coordinated with key stakeholders and reported on successes to CEO and Board. Developed "to do list", "task list" and search-related landing pages that streamlined user experience with the tool. Developed gamification functions for daily emails that encouraged use of SaaS. - Directed project to launch new website in Drupal and maintained seamless experience from engagement to sign up through SAAS platform. - Increased user engagement for SAAS and managed PPC and SEM programs.

Bellevue, Washington, Us

Optimized website for SEO and developed roadmap around opportunities and to increase performance. Developed and managed initiative on internal SEO reporting through data warehouse. Educated personnel across company on SEO and reported on successes using Google Analytics and Omniture. > Managed agency for PPC maximizing ROI. > Doubled traffic in one year from SEO by managing projects with data driven content for SEO around local, profile, and affiliation (school) projects. > Collaborated with market research specialists to understand psychology of search users; applied information effectively in comprehensive SEO strategy.

Bellevue, Wa, Us

Optimized websites for over 500 clients and collaborated in growing company from 7 personnel to 100 in under a year. > Managed team of 10 direct reports and managed Sales operations. > Established exceptional record as sales closer and established effective sales funnel. > Developed in-house CRM tool from Access and ASP to effectively manage clients and cross-functional teams.

Bellevue, Wa, Us

Instructor in Web Development including CSS and Design as well as Photoshop courses

Associates In Biology

Digital Communication And Media/Multimedia

Education record

Art History, Criticism And Conservation