Jennifer M.'s Location
Vashon, Washington, United States, United States
Jennifer M.'s Contact Details
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About Jennifer M.
Accomplished SEO leader: growth, visibility, results across diverse industries.As a results-driven SEO leader, my global experiences from volunteering in Nepal, Nicaragua, and India shaped my proficiency in developing and implementing holistic SEO approaches worldwide. With content-focused and technical SEO expertise, I consistently maintain a high standard for optimal results..SEO Expertise: - Developed impactful SEO strategies, enhancing online visibility and driving organic traffic growth. - Proficient in content-focused and technical SEO, ensuring a well-rounded and effective approach. - Applied advanced SEO principles, including on-page/off-page optimization, maintaining a high bar standard.Technical Proficiency: - Demonstrated expertise in leading SEO tools (SEMRush, aHrefs, Moz) for precise analytics. - Specialized in technical SEO, addressing crawlability, page speed, mobile responsiveness, and structured data markup. - I am familiar with cloud development and DevOps, including AWS, Azure, Docker, Kubernetes, and CI/CD tools.Leadership and Collaboration: - Spearheaded cross-functional collaboration, employing agile and Scrum methodologies for a customer-obsessed approach. - Adept at inspiring teams, fostering a collaborative work culture, and maintaining high standards. - Recognized for effective communication, translating complex technical concepts for diverse audiences.Innovative Strategies: - Pioneered innovative SEO strategies, incorporating AI and machine learning for enhanced user experience. - Navigated market trends, demonstrating adaptability and a proactive approach in the dynamic SEO field. - Led product vision for the SEO team, contributing to substantial growth in a major channel.Proven Track Record: - Delivered tangible results through a data-driven and analytical approach, meeting business objectives consistently. - Managed SEO roadmaps, led A/B testing initiatives, and provided comprehensive reports to leadership.Notable Milestones: - Positioned SEO as a 2020 priority in a global organization. - Achieved a 30% reduction in technical SEO issues in 6 months. - Directed a high-performing eCommerce SEO team, catalyzing $1.5B in revenue and contributing to a significant 30% business growth.
Jennifer M. Work Experience Details
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Seo Technical ManagerAdobeVashon, Wa, Us -
Search Engine Optimization ConsultantSeogoddess Mar 2014 - PresentSeattle, Washington, UsAs the driving force behind SEOGoddess, my role as a Consultant encompasses a diverse array of tasks aimed at propelling clients to new heights in the digital landscape. I've managed various SEO and online marketing facets, extending my expertise to PR, market research, and collaborations with large and medium-sized companies.I orchestrate website redesigns for optimal SEO across e-commerce, local SEO, B2B, and SaaS sectors. - Conversion Rate Optimization (CRO): Strategies to enhance website conversion rates for desired user actions.Funnel Optimization: Analyzing and optimizing sales funnels to guide users through the conversion journey. - Customer Journey Mapping: Collaborating to map touchpoints for strategic interventions, improving overall user experience. - User Experience (UX) Enhancement: Leading initiatives to improve website usability. - Retention Strategies: Implementing strategies to enhance customer retention. - Leveraging Marketing Technology: Identifying technologies for streamlined processes and improved efficiency. - A/B Testing and Experimentation: Testing and optimizing digital campaigns, websites, and strategies. - Data-Driven Decision Making: Utilizing data for informed strategic decisions. - Market Expansion Strategies: Developing strategies for market expansion and identifying new opportunities. - Strategic Partnerships: Identifying and fostering partnerships to expand reach and enhance brand visibility. - Emerging Trends and Technologies: Staying abreast of trends and incorporating innovations for sustained growth.These tasks and existing responsibilities contribute to the mission at SEOGoddess — delivering growth solutions that empower clients to thrive in the dynamic digital ecosystem.Goal-oriented, Visionary, Decisive, Innovative Ideas, Analytical Thinking, Attention to Detail, Consumer Growth, Content Strategy, WordPress, Business Requirements Documentation, Product Leadership, Project Management -
Veterinary AssistantFair Isle Animal Clinic Jul 2024 - Sep 2024Vashon, Wa, UsAs a part of my transition to Equine Veterinarian as a hobby, I am tapping into my previous experience and honing my skills as a Veterinary Assistant. My duties include:- Patient Care: Ensure a comfortable and sanitary environment for all patients, including feeding, exercising, grooming, and monitoring for signs of illness or abnormalities.- Equipment Management: Properly maintain and operate equipment, prepare surgical packs, and assist in surgeries.- Client Interaction: Provide client care, education, and communication with pet owners, including check-in appointments, callbacks, and basic pet care education.- Medical Assistance: Assist in administering medications, taking radiographs, performing lab tests, and supporting veterinary technicians and doctors during procedures. -
Sr. Seo ManagerRingcentral Feb 2023 - Nov 2023Belmont, Ca, UsBrought in to provide direction for an already established and experienced SEO team to develop overall SEO strategy using the Four Pillars of Enterprise SEO while championing SEO within the large global organization.- Implemented structured data markup for enhanced presentation in SERPs.- Ensured compliance with the latest algorithms released by major search engines like Google.- Managed relationships with external vendors providing specialized SEO services.- Developed and implemented SEO strategies to increase organic search visibility, resulting in increased website traffic.- Tested various technical solutions such as canonicalization and redirects for maximum SEO benefit.- Trained colleagues on best practices related to SEO implementation and management.- Monitored industry trends and new technologies related to SEO best practices.- Recognized potential problems before they arise through proactive monitoring of metrics.- Researched industry-specific keywords relevant to company products or services.- Conducted keyword research, competitor analysis, and content optimization to improve page rankings on SERPs.- Analyzed web analytics data to identify trends and recommend changes for improved performance.- Identified opportunities for leveraging Google Ads campaigns alongside organic SEO efforts.- Provided detailed recommendations for improving the overall quality of websites.- Collaborated with content writers and developers to ensure optimal user experience across all devices.- Performed competitor analysis of websites to identify potential areas of improvement.- Leveraged tools such as SEMRush, Ahrefs, MozPro, MajesticSEO and Screaming Frog to analyze website performance and optimize content accordingly.- Collaborated with marketing teams to develop comprehensive digital marketing plans that included SEO initiatives.- Monitored industry trends related to SEO techniques and technologies, adapting tactics accordingly. -
Seo ManagerGithub Mar 2020 - May 2022San Francisco, Ca, UsDefined SEO for Github. Focused on identifying technical issues, foundational improvements and optimizing for neural matching user intent to increase revenue for GitHub Enterprise and other offerings from SEO. Driving SEO to be an integral contributor to the business.Results: - 213% increase in impressions and 37% increase in clicks during first fiscal year - Grew unique keyword count by 135% - Improved non-brand term performance, growing unique keyword count by 145% which increased Impressions by 139%, Clicks up 33% and increased average position by 2.2 - Robots.txt - Two edits in the first year lead to +62.4m impressions per month.- Trained colleagues on best practices related to SEO implementation and management.- Managed link building campaigns to drive high-quality referral traffic.- Collaborated with content writers and developers to ensure optimal user experience across all devices.- Implemented structured data markup for enhanced presentation in SERPs.- Recognized potential problems before they arise through proactive monitoring of metrics.- Coordinated with social media team to develop a comprehensive digital marketing strategy.- Researched industry-specific keywords relevant to company products or services.- Performed A and B testing of landing pages for higher click-through rates from SERPs.- Tested various technical solutions such as canonicalization and redirects for maximum SEO benefit.- Created reports outlining progress towards SEO objectives and KPIs.- Conducted keyword research, competitor analysis, and content optimization to improve page rankings on SERPs.- Developed and implemented SEO strategies to increase organic search visibility, resulting in increased website traffic.- Tracked keyword rankings daily and provided weekly reporting on progress against goals.- Analyzed web analytics data to identify opportunities for improvement in user engagement. -
Contributing AuthorSearch Engine Journal Jan 2019 - Nov 2021Boca Raton, Florida, UsCommitted to focusing on enterprise level SEO with latest strategies around Google patents, algorithm updates, enterprise level tools and addressing common struggles within large organizations. -
Sr Seo ManagerGroupon Feb 2019 - Feb 2020Chicago, Il, UsActing Director of SEO under contract position defining global strategy for 2020 across 5 NA and International teams. Focus on identifying technical SEO issues, foundational improvements with page speed, site language translations with structured data, determining authoritative pages and optimizing for neural matching user intent. Working closely with senior management advising on team structure, agencies and tool evaluation to drive SEO as an integral contributor to the business. - Documentation of 2-year vision and strategy across 5 teams globally - Close partnership with Product to define roadmap across all initiatives - Promoting global communication - Championing SEO to stakeholders and senior management - Initiating tools for reporting and efficiency - Technical foundation SEO fixes and strategy -Security issue: hacked content warning resolvedResulting in: - Global commitment for SEO as priority in 2020 - Reduction in technical SEO issues by upwards of 30% - Cross-team collaboration - Increase in crawling efficiency, pages indexed and sessions ~3x -
Sr Seo ManagerNordstrom.Com Sep 2017 - Mar 2018Seattle, Washington, UsManaged team of 5 direct reports restructuring team based on strengths while motivating and championing SEO as a priority for the business. Oversaw initiative to switch to sitewide https, quickly identified issues in switch and minimized risk. Developed goals and initiatives for 2018, including two major projects for local and duplicate content cleanup with additional work around Google’s Mobile first for SEO using proxy settings to eliminate subdomains. Managed cross-functional teams and collaborated with Marketing Technology on implementation of Google Analytics to report on projections of SEO initiatives. Interfaced with other departments while advocating for SEO to upper management and other stakeholders. - Saved company $600k/yr by renegotiating contracts with Brightedge and Conductor and eliminating contracts with SearchMetrics and Bloomreach. - Developed SEO team to efficient cohesive unit through education and professional development; managed team of five, including one senior SEO specialist, two SEO specialists, one contractor, and an in-house agency representative. - Successfully turned around at-risk employees to positive team collaborators through expert management. -
Seo Manager (Product Manager Viii)Adp May 2012 - May 2014Roseland, New Jersey, UsOversaw SEO and analytics for usedcars.com with additional responsibilities in SEM and Social Media strategy. Evangelized SEO initiatives to key stakeholders to achieve buy-in that prioritized projects. Recovered website from Google SEO Panda and Penguin hits in 2012. Increased engagement by building comprehensive brand awareness and engagement strategy through social media-supporting search. Managed team efficiently and streamlined team processes. Developed collaborative partnerships with development team, QA, online marking, and creative teams. Created team cohesion and educated cross-functional teams on SEO processes; team members became intermediate-level SEO specialists through comprehensive training. - Improved ROI on SEM managing agency and developed keyword bidding system based on inventory by location. - Developed reporting processes pulling from data warehouse, Google Analytics, Webmaster Tools, and Google Ads, using Excel; reported to key stakeholders on daily performance. - Increased revenue three times during tenure that brought SEO from just ~10% of revenue to over 90% in two years. -
Senior Director Of MarketingWinshuttle Jan 2009 - Feb 2012Bothell, Wa, UsLead the company's digital marketing initiatives around SEO and paid search. Lead team of designers and engineers to develop a new customer facing website for marketing and a community site with the purpose of engaging customers and using UGC for search rankings. Collaborated closely with head of Sales and using constant feedback from MDRs to improve as copy and lead quality. Established nurturing campaigns with Eloqua and Salesforce to improve sales efficiency allowing marketing to bring a lead to a qualified state. -
Senior Director Of MarketingSmartsheet.Com Feb 2008 - Nov 2008Bellevue, Wa, UsProvided strategic leadership in SEO by creating a roadmap of projects and initiatives. Coordinated with key stakeholders and reported on successes to CEO and Board. Developed "to do list", "task list" and search-related landing pages that streamlined user experience with the tool. Developed gamification functions for daily emails that encouraged use of SaaS. - Directed project to launch new website in Drupal and maintained seamless experience from engagement to sign up through SAAS platform. - Increased user engagement for SAAS and managed PPC and SEM programs. -
Seo ManagerClassmates.Com Jul 2006 - Jun 2007Bellevue, Washington, UsOptimized website for SEO and developed roadmap around opportunities and to increase performance. Developed and managed initiative on internal SEO reporting through data warehouse. Educated personnel across company on SEO and reported on successes using Google Analytics and Omniture. > Managed agency for PPC maximizing ROI. > Doubled traffic in one year from SEO by managing projects with data driven content for SEO around local, profile, and affiliation (school) projects. > Collaborated with market research specialists to understand psychology of search users; applied information effectively in comprehensive SEO strategy. -
Seo ManagerVisible Technologies Jun 2004 - Jun 2006Bellevue, Wa, UsOptimized websites for over 500 clients and collaborated in growing company from 7 personnel to 100 in under a year. > Managed team of 10 direct reports and managed Sales operations. > Established exceptional record as sales closer and established effective sales funnel. > Developed in-house CRM tool from Access and ASP to effectively manage clients and cross-functional teams. -
Instructor - Photoshop, Css, Html, JavascriptBellevue College Jun 2005 - Oct 2005Bellevue, Wa, UsInstructor in Web Development including CSS and Design as well as Photoshop courses -
Marketing/CompliancePerfect Blend Apr 2003 - May 2004
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Graphic Designer/Qa EngineerInfomove Sep 2000 - Jan 2003
Jennifer M. Skills
Leadership
Smo
E Commerce
Social Media
Web Marketing
Online Marketing
Digital Strategy
Web Content
User Experience
Asp
Mobile Marketing
Web Design
Digital Media
Keyword Research
Web Development
Web Analytics
Digital Marketing
Advertising
Lead Generation
Google Adwords
Integrated Marketing
Seo
Strategy
New Media
Html
Facebook
Business Planning
Online Advertising
Content Strategy
Marketing
Social Networking
Strategic Leadership
Wordpress
Php
Corporate Social Media
Google Analytics
Social Media Marketing
Email Marketing
Css
Landing Page Optimization
Sem
Strategic Thinking
Management
Project Management
Organic Search
Analytics
Marketing Strategy
Search Engine Optimization
Social Media Measurement
Ppc
Jennifer M. Education Details
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Tacoma Community CollegeAssociates In Biology -
Portland Community CollegeDigital Communication And Media/Multimedia
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Central Washington University
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Central Washington UniversityCriticism And Conservation
Frequently Asked Questions about Jennifer M.
What company does Jennifer M. work for?
Jennifer M. works for Adobe
What is Jennifer M.'s role at the current company?
Jennifer M.'s current role is SEO Technical Manager.
What is Jennifer M.'s email address?
Jennifer M.'s email address is je****@****ing.com
What is Jennifer M.'s direct phone number?
Jennifer M.'s direct phone number is 1 (888) 282*****
What schools did Jennifer M. attend?
Jennifer M. attended Tacoma Community College, Portland Community College, Central Washington University, Central Washington University.
What skills is Jennifer M. known for?
Jennifer M. has skills like Leadership, Smo, E Commerce, Social Media, Web Marketing, Online Marketing, Digital Strategy, Web Content, User Experience, Asp, Mobile Marketing, Web Design.
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