Jennifer Whitney

Jennifer Whitney Email and Phone Number

Director of Marketing Strategy at Association of Corporate Counsel @ Association of Corporate Counsel
Jennifer Whitney's Location
Washington DC-Baltimore Area, United States, United States
Jennifer Whitney's Contact Details
About Jennifer Whitney

I am a data and results-driven marketing leader with 13+ years of experience executing successful B2B campaigns and business events.My marketing knowledge extends to managing the development and implementation of annual marketing and media plans for select markets, building audiences through a brand-centered lens, and identifying the forces impacting organizations to activate strategies to advance goals.In addition to strategic and planning skills, I have acquired 10+ years of experience with MarTech platforms such as Pardot, Salesforce, Higher Logic, Hubspot, and iMis. My strong project management skills and ability to handle multiple initiatives simultaneously allow me to stay current with industry trends and propose new, creative ideas.I am recognized as a detail-oriented individual who is adaptable and creative with reliable project management skills and a solutions-oriented approach to strategic efforts.

Jennifer Whitney's Current Company Details
Association of Corporate Counsel

Association Of Corporate Counsel

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Director of Marketing Strategy at Association of Corporate Counsel
Jennifer Whitney Work Experience Details
  • Association Of Corporate Counsel
    Director, Marketing Strategy
    Association Of Corporate Counsel Feb 2024 - Present
    Washington, D.C., Us
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  • Stateside Associates
    Director, Marketing & Communications
    Stateside Associates May 2022 - Feb 2024
    Arlington, Virginia, Us
    View
  • Asta - American Society Of Travel Advisors
    Senior Director, Marketing
    Asta - American Society Of Travel Advisors Mar 2017 - Apr 2022
    Alexandria, Va , Us
    • Create an overall branding execution plan and budget for all marketing programs, including marketing campaigns and promotional materials, social media strategy and content marketing plans.• Build and maintain productive relationships across the association to understand departmental business objectives/strategies, and suggestions for brand strategy initiatives.• Proactively research and analyze ASTA's competitive set and industry trends to determine the demand for products and services, identify and market to potential customers, and develop brand strategy and positioning.
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  • Cpa Global
    Marketing Manager, Events
    Cpa Global Dec 2016 - Mar 2017
    St Helier, Je
    • Assisted in the localization and creation of campaign content that translates corporate messaging and value propositions into in-market campaigns that meet the unique needs of regional personas.• Administered supplier contracts and managed multiple vendor relationships.• Coordinated an events calendar that included sponsorships, speaking opportunities, and additional hosted activities that supports sales targets and marketing objectives.
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  • Choice Hotels International
    Project Manager, B2B Marketing & Events
    Choice Hotels International Dec 2012 - Nov 2016
    North Bethesda, Maryland, Us
    • Developed and implemented annual marketing, media, and promotions for Travel Management Companies (TMC)• Managed the marketing creative process, including composing creative briefs, participating in creativereviews and presentation of creative to client.• Managed and tracked annual marketing budget • Directed the operations and strategy for 50+ annual industry tradeshows and events.• Negotiated all elements of Choice’s presence at GBTA, the travel industry’s largest tradeshow.• Project managed all elements of event planning, including financial operations, dissemination of promotional materials, client interaction, lead generation and tracking, and onsite execution.• Managed hospitality events outside of tradeshow hours including private dinners, receptions and offsite meetings.
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  • Ils International Language School (Seoul, Korea)
    English Language Teacher
    Ils International Language School (Seoul, Korea) Jul 2011 - Sep 2012
    • Arranged educational events for kindergarten and elementary students that included graduation, field trips and parent meetings• Successfully prepared weekly and monthly lesson plans using Microsoft Excel• Assisted in the interviewing process for potential teachers
  • Init, Innovations In Transportation, Inc.
    Marketing And Event Planning Assistant
    Init, Innovations In Transportation, Inc. May 2008 - May 2011
    Chesapeake, Va, Us
    • Organized small to large special events and corporate functions, including: conferences, galas, luncheons, trade shows, and user group meetings• Completed travel arrangements for Marketing and Sales team on a daily basis• Prepared marketing materials such as writing news releases and company newsletter • Performed detailed research and planning such as: hotel room reservations, mailing of invitations, menu selection, entertainment, audio visual equipment and post event follow-up
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  • Hsbc
    Credit Card Collector
    Hsbc Aug 2008 - Mar 2010
    London, Gb
    • Used negotiation and problem solving skills to gain payments on delinquent accounts• Consulted in finding repayment programs for cardholders who communicated financial difficulties• Engaged employees by being an active member of REACH (Raising Employee Awareness through Compassion & Hope)
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Jennifer Whitney Skills

Event Planning Event Management Marketing Customer Service Marketing Strategy Hospitality Trade Shows Public Relations Budgets Advertising Social Media Marketing Sales Budgeting Strategic Planning Leadership Social Media Project Management Microsoft Office Microsoft Word Public Speaking Editing Research Powerpoint Project Planning Microsoft Excel Press Releases Negotiation Salesforce.com Hospitality Industry Lodging B2b Marketing Business To Business Advertising Tourism Management Pardot Hubspot

Jennifer Whitney Education Details

  • Old Dominion University
    Old Dominion University
    Marketing
  • Virginia Western Community College
    Virginia Western Community College
    General Studies

Frequently Asked Questions about Jennifer Whitney

What company does Jennifer Whitney work for?

Jennifer Whitney works for Association Of Corporate Counsel

What is Jennifer Whitney's role at the current company?

Jennifer Whitney's current role is Director of Marketing Strategy at Association of Corporate Counsel.

What is Jennifer Whitney's email address?

Jennifer Whitney's email address is jw****@****sta.org

What is Jennifer Whitney's direct phone number?

Jennifer Whitney's direct phone number is +124051*****

What schools did Jennifer Whitney attend?

Jennifer Whitney attended Old Dominion University, Virginia Western Community College.

What skills is Jennifer Whitney known for?

Jennifer Whitney has skills like Event Planning, Event Management, Marketing, Customer Service, Marketing Strategy, Hospitality, Trade Shows, Public Relations, Budgets, Advertising, Social Media Marketing, Sales.

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